Your company’s website is a great way to generate more leads when trying to expand your business. Unfortunately, just creating a website and publishing it isn’t enough to get any digital traffic coming through regularly. You have to work for it.

Continue reading to learn how to get more leads from your website.

1. Track the Digital Footprints of Potential Clients

First impressions are everything. Potential clients only spend a few seconds trying to navigate your website before they give up and move on to another company.

By tracking the foot traffic, you can figure out what they are looking for and why they hesitated to move forward with your business. Google Maps marketing is a tool you might use to figure out who your local competition is and what they might be doing better.

You’ll want to perform an audit on your website, email marketing, social media, live chats, blog posts, etc. It will help to pinpoint exactly where your current leads are coming from and where you can improve your website to generate new leads.

Once you narrow it down, make sure all of these mediums are doing everything possible to maximize web traffic and generate new leads.

2. Make Your CTA Stand Out

Use buttons, forms, and links to let your potential clients know what you want from their interaction with your website. Leaving your call-to-action in plain sight or sticking it on high-traffic webpages tells your visitors that you want them to:

  • Sign up for a free e-book
  • Watch a tutorial
  • Book an appointment

Make sure to add some value to the CTA to make your potential leads follow through. You can offer prospective customers a peek at upcoming promotions, discounts for products/services, or even links for podcasts and e-books.

If you use forms to motivate the potential client, make sure they are quick and easy to complete.

You’ll also want to add them to your high-traffic pages for maximum efficiency. You also want to make sure that your forms are mobile-friendly because so many people use their mobile devices browsing products and services.

3. Optimize Your Site for User Experience

When developing your website, you’ll need to consider the user experience. You should ask yourself how the user will interact with each page they might come across. Everything on your website must add value to the user’s journey.

You’ll want to have effective landing pages on your website. The text on these pages needs to be brief yet well-structured. They should also display your business’s awards, reviews, and background information to verify your credibility.

If these sound confusing, don’t worry! We have various website design and development services to offer and help you create a fully-functional website that is both mobile-adaptive and enticing for the users.

4. Improve Your Social Media Presence

When you have an inactive social media page, your potential clients might look elsewhere for the services and products you could provide them. Why?

Social media is among the first places that a prospective client looks at to verify a business’s credibility.

Regular posts on popular social media platforms help build the narrative surrounding who you are and what you are promoting. You can also take advantage of your social media presence to reach a larger audience without spending any money. 

5. Update Your Blog Content Regularly

Your website should be full of high-quality, original content. You want to place yourself as an expert in the industry and a source of valuable information. 

Updating your blog content weekly, bi-weekly, or even monthly tells prospective clients that you invest in your products and services.

You might not have the proper skill set or the time needed to write the content independently. That’s okay! You can hire someone to write SEO-rich content for you.

6. Make Your Business Approachable

When your website visitors feel like you genuinely care for them, they are more likely to stick around long enough to commit to your company. It means you have to be approachable.

Users expect faster response times. With a live chat feature on your website, you (or someone in your establishment) can answer their questions right away and improve the follow-through on a purchase.

It’s also a good idea to give your website visitors a way to leave feedback. It can help you fix any problems they might encounter while using your website. It makes it so that returning clients and new clients alike have a better experience.

You also want to think about who your target audience is. Then, you want to talk to their persona. For example, you don’t want to use a ton of technical speak or jargon in abundance if your potential client isn’t used to or comfortable with it. 

7. Invest in Email Marketing

Email marketing is essential to business growth. It allows you to form a meaningful relationship with clients who weren’t quite ready to commit to your company while wandering around your website. Maybe your website didn’t have the information that they were looking for.

By collecting their emails before they leave your website, you can reach out to them and remind them of your existence or offer them a discount to come back and complete a purchase. Just don’t go overboard and bombard them with emails that add no value to their potential transaction.

8. Plug Social Proofs and Inspire Confidence in Your Brand

Lastly, lead generation and social proof go hand in hand. Social proof is among the best ways to let potential clients know that your agency is the perfect fit for their business.

 

The more positive reviews and testimonials you display on your website, the more trust you’ll establish with your prospects. You want to make sure that these testimonials are genuine and from people that actually worked with your agency.

 

How To Establish Trust In Your Prospective Clients

If you’re trying to get leads through your website, you need to do everything possible to establish trust.

 

Gather and Present Your Best Case Studies

 

If you’ve had success working with other businesses, showcase those case studies on your website. It will show your potential clients that you’re capable of helping others just like them.

This helps build credibility and establishes you as an authority in your industry.

 

Showcase Your Team Members’ Skills

 

Your team members should be able to demonstrate their skills on your website. If you have a graphic designer, they should be able to share some examples of their work. The same goes for copywriters, web developers, etc. You can even feature them on your blog!

 

Put Your Best Testimonial On Exhibit

 

If you have a great client testimonial from a happy customer, show it off on your site. Make sure that it’s relevant to what your prospective client wants.

For example, if you sell custom-made shirts, you could include a testimonial from a local celebrity wearing a shirt that you customized.

 

Start Getting More Leads from Your Website

Now that you know how to get more leads from your website, you can work towards boosting your leads and converting them into clients who are looking for your products or services.

A digital marketing agency can help you through any problems that might arise during your journey to business growth. Contact BrandLume today for any of your digital marketing needs! We’d be happy to help you.