Over 50% of internet traffic comes from mobile devices. Meanwhile, 74% of users are more likely to return to mobile-friendly websites. In fact, 80% of customers are keen to buy from responsive websites, too.
Mobile e-commerce also accounts for about 40% of the total US e-commerce.
If your website isn’t responsive, you could lose site traffic, leads, and sales. You’ll struggle to accomplish your digital marketing goals as well.
Are you struggling to boost website traffic this year? With responsive web design, you can generate more traffic. Otherwise, you’ll find behind the competition.
Responsive website design won’t only help you generate traffic, though. Here are the seven benefits of responsive web design that can help your business. Read on to learn more!
1. Reach More Customers
About 74% of users are more likely to return to mobile-friendly websites. People spend about 70% of their internet time on mobile devices, too. Your target audience is already online, researching businesses from their smartphones.
Responsive web design will help you reach these customers.
Responsive design ensures your website adapts based on the screen or platform your visitors use. Your website will look, feel, and function properly on every device. Visitors can have a cohesive experience on your site, whether they’re using a:
If your website looks correct on one device, people are more likely to visit your website from another device. In fact, people expect a seamless experience. If they struggle to navigate your website on smaller screens, they’ll leave.
A responsive website will provide your visitors with ease and flexibility.
One of the main benefits of responsive web design is its ability to improve your search engine ranking. Google prioritizes websites that are mobile-friendly. If your website isn’t responsive or mobile-optimized, your ranking can drop.
A higher search engine ranking will position you in front of more users. You can then attract more traffic to your website. As you gain more traffic, Google will take notice.
Google also looks for websites that have higher click-through rates and dwell times. As you generate website traffic, people will continue clicking around and reading your content. Google will see you as a helpful resource for its users.
It will continue rewarding your website by boosting your ranking even more.
Boosting SEO rankings for a range of target keywords can help with boosting website traffic, too. Otherwise, your ranking will drop. Consumers will see your competitors’ websites ahead of yours.
You’ll lose the chance to attract traffic, further impacting your ranking.
With responsive and effective SEO web design, you can improve your ranking and keep boosting website traffic.
2. Improve the User Experience
Google wants to provide its users with an easy, fast, convenient experience. When determining rankings, it considers how users interact with your site. Creating a positive user experience (UX) can help with boosting SEO rankings.
Remember, higher SEO rankings will help you generate more website traffic.
About 90% of online shoppers won’t return to a website after a negative user experience. Meanwhile, 70% of digital businesses fail because of bad UX. Unfortunately, 55% of businesses fail to conduct UX testing.
Over 50% of mobile visitors will leave a page that takes longer than three seconds to load. In fact, bad mobile optimization bothers 50% of consumers.
About 44% of shoppers will tell their friends about a bad online experience, too.
If your website isn’t responsive and mobile-ready, you could frustrate visitors. They’ll leave without clicking around and exploring your content. Your dwell time and clickthrough rate will drop.
Meanwhile, your bounce rate will rise.
A higher bounce rate can have a negative impact on your search engine ranking. A lower ranking will make it more difficult for you to reach customers. Your prospects will visit a competitor’s website instead.
Google prioritizes websites that offer a positive user experience. By creating a responsive site, you can show Google you prioritize UX, too.
Your website’s speed can impact your ability to generate website traffic as well.
If your website is slow, you could frustrate users. People won’t wait around for your pages to load. Instead, they’ll leave, increasing your bounce rate.
Meanwhile, Google will penalize your website by reducing your ranking. You’ll struggle to generate website traffic as a result.
Only 0.78% of Google searchers click on results from the second page of results. You need to appear on the first page. Otherwise, you’ll struggle to generate website traffic.
Speeding up your website can improve the user experience. Consumers will have a fast, easy experience on your website. They won’t have to waste valuable time waiting for your pages to load.
Instead, they’ll have immediate access to the information they’re looking for.
Different elements of your website can slow your pages down. You can use Google’s PageSpeed Insights to determine what’s causing your site to lag. Then, you can make changes to speed up your site and improve the user experience.
A clean code can impact your responsive website’s ability to generate traffic, too.
Google’s bots crawl and index your website, searching for target keywords. If it doesn’t find your target keyword at the top of the page, it could impact your ranking. You’ll rank lower on search engines like Google, reducing the traffic you can generate.
If you’re interested in boosting website traffic, consider a responsive website design that follows Google’s core web vitals.
Google’s core web vitals consider UX-related signals to determine your rankings. Google looks at your:
- Intrusive interstitial guidelines
- Visual stability
There are three main vitals you’ll need to consider when updating your website:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
LCP considers how long it takes your page’s main content to load. Your content could include plain text, images, and videos.
You can improve your LCP by:
- Leveraging page caching
- Using a content delivery network
- Choosing better hosting
- Optimizing your images
FID measures the website’s interactivity based on user inputs. Think about how people interact with your website. What happens when they click around or perform keypresses?
How long will it take the browser to react to their interactions?
Improving the reaction time will ensure your pages are responsive. You can improve your FID by:
- Enabling browser caching
- Eliminating unnecessary third-party scripts (plugins and themes)
CLS considers how different elements move on your pages as the page loads. Neglecting CLS neglects your website’s visual stability.
Reduce CLS by:
- Setting fixed dimensions on your images
- Limiting embedded content and iframes
- Preloading your custom web fonts
Improving your website’s code will improve the user experience. Then, visitors will engage more with your content and stay longer. You can increase SEO performance and your ranking to keep boosting website traffic.
3. Reduce Your Bounce Rate
Responsive web design will ensure your site is easy to use. If your site is messy or complicated, visitors will leave without clicking around. Your bounce rate will rise as a result.
Google studies your bounce rate to determine your search engine rankings. A higher bounce rate indicates people aren’t interested in your content. It might think your content isn’t relevant to the user’s search intent.
If you’re focused on boosting SEO rankings this year, you need to keep the user’s search intent in mind. Search intent indicates what users expect to find from a search. If your content doesn’t meet the user’s needs, they’ll bounce.
You’ll lose website traffic and potential leads or sales as a result.
Responsive website design can ensure your website is easy to use and navigate. You can use UX design trends to improve online usability, too. For example, you can:
- Add white space to give content room to breathe
- Use headings and subheadings to organize your content
- Use contrasting colors to improve readability
- Improve your font styles and sizes to improve readability
- Speed up your page load times
- Make sure your website is responsive or mobile-optimized
- Ensure forms are easy to use
- Improve your website’s security
UX design trends can ensure your website is easy to use and navigate. The more people click around and stick around, the more your bounce rate will fall. Then, you can improve your ranking to reach more customers.
You can work with an experienced web design and development agency to reduce your bounce rate, too. For example, they can improve your responsive website to optimize your pages for lead generation. Generating fresh leads will improve your website’s click-through rate.
Adding fresh forms, polls, quizzes, buttons, and other conversion opportunities can help you boost engagement. As people engage with your content, they’ll stick around longer. Your dwell times will improve, too.
As your bounce rate drops, your ranking will continue to rise.
4. Boost Your SEO Ranking
Remember, most people don’t look beyond the first page of a Google search. If you’re interested in boosting website traffic, you need better SEO rankings. For better SEO rankings, you need a responsive website.
Google uses mobile-first indexing when determining rankings. Its bots will crawl and index the mobile version of your website first. If you don’t have a mobile version of your site, Google will boost your competitor’s sites instead.
Instead, you can design and develop a responsive website that follows SEO design trends. Improving your website will help Google crawl and index your content. Then, you can rank higher for a range of keywords.
When potential consumers search for your product or service, your website content will appear. A higher ranking will tell consumers you’re a credible resource in your industry. As you increase SEO performance, you’ll also:
- Generate brand awareness
- Build brand recognition
- Develop brand trust
- Grow brand loyalty
- Retain long-time customers
- Increase website traffic
- Generate high-quality leads
- Boost online sales
- Establish your authority in the industry
- Boost your ROI
Remember, more people are conducting searches from their smartphones. If your website isn’t responsive, they’ll struggle to explore your content. They’ll leave without clicking around, increasing your bounce rate.
You’ll struggle to reach consumers with your content as a result.
Instead, you can use responsive web design to improve your SEO rankings. You’ll reach more customers, generate more traffic, and improve your rankings further.
You can improve your rankings with SEO management services.
5. Avoid Duplicates
Creating a separate mobile website can have a negative impact on your SEO ranking. Google will see it as duplicate content, which has a negative impact on SEO. Your ranking will drop, impacting your ability to attract traffic.
Instead of a mobile version of your website, choose responsive web design. You can maintain a single website, which will make it easier to make updates. In addition to saving you time, Google won’t get confused.
6. Attract Social Media Traffic
When social media users click on links to your website, they expect to see a mobile website. Otherwise, you could impact their user experience. They’ll leave, impacting your bounce rate.
A responsive site can encourage more social sharing. Social sharing can help you expand your reach, boosting website traffic for your business.
You can grow your audience and further boost your SEO ranking as a result.
7. Generate Leads and Conversions
Boosting SEO rankings with a responsive site can help you generate more leads and conversions, too.
About 62% of companies increase sales by designing responsive mobile platforms. Meanwhile, 72% of people want mobile-friendly websites.
Unfortunately, 40% of people will switch to a different site if it’s not mobile-friendly. In fact, 48% of people say companies with sites that aren’t mobile-friendly don’t care.
If a company’s website isn’t mobile-friendly, about 40% of users will return to a search engine to choose a different result.
As you generate more leads, your ROI will improve. You can grow your business while keeping costs down.
Boost Website Traffic: 7 Ways Responsive Web Design Can Help Your Business
With responsive web design, boosting website traffic can feel like a challenge. With responsive design, you can improve the user experience and keep visitors engaged. As people engage with your content, your SEO ranking will improve.
Then, you can reach even more customers and grow your business!
Need help illuminating your brand with a responsive website? We’re here to help!
Contact us today to get started.