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Where Marketing Comes To An End, Branding Steps In
So, you've established a company and you want to increase your visibility on the web through branding. The first thing you'll want to know is "How can I begin branding?" From my many years [...]
Ahrefs vs. Semrush: Comparing the top SEO Tools
While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have [...]
Website Migration Checklist: Before, During & After the Process
Website Migration Checklist: Before, During & After the Process Website Migration is a broad term used by SEO professionals to refer to any situation where a web page undergoes significant changes that may negatively [...]
Your Ultimate Guide to Content-Centric SEO Strategy
Your Ultimate Guide to Content-Centric SEO Strategy Today, most companies are aware of the basics of SEO and its significance. However, creating content that the customers are searching for is not enough to drive [...]
The Benefits of Using Search Audience Solutions
The Benefits of Using Search Audience Solutions Nowadays, the trend of internet marketing is increasing. Many business owners and organizations use online marketing to promote their products or services. It's good that Google constantly [...]
10 Key PPC Metrics to Get the Most of Your Paid Search Monitoring
10 Key PPC Metrics to Get the Most of Your Paid Search Monitoring Today, managing a paid search campaign involves more than just setting up an account and adding a few keywords. To be [...]
How Does Google Display Ads Help Boost Marketing Results
How Does Google Display Ads Help Boost Marketing Results for Advertisers If PPC were a sports team, the star would be the search, while the playmaker would be the display. And advertisers who know [...]
Website Security: Guide to Principles, Challenges, and their Best Practices
Did you use web-based software or plugin? Suppose you answered 'yes' to both of those questions. In that case, it is more important than ever to understand the need for site security and implement an [...]
How to Drive Online Engagement with Sensory Marketing
Close your eyes and picture a Big Mac burger. As you picture the burger, do you notice that it almost feels as if you can smell the juicy beef and fresh lettuce wafting up [...]
12 Effective Ways to Optimize your Website and Gain More Leads
Creating a website and posting it online isn't enough to drive traffic to your site. You need to put some effort into promoting your website so people know about it. To help you get [...]
Should You Do SEO Yourself For Your Business?
What if we told you there was a better way to draw traffic to your website than advertisements? Well, organic search accounts for the majority of traffic on the web, and more businesses are catching [...]
Digital Branding vs. Digital Marketing: What’s the Difference?
Digital marketing and digital branding are two essential components of any modern business. Believe it or not, poor marketing is one of the most common reasons why 90% of startups fail. Fortunately, you can protect [...]
How to Promote Your Business on Google for Free to Get Traffic
More and more, businesses are looking for free ways to market their companies due to the sharp increase in ad spending and dwindling returns. Believe it or not, digital ad spending was over $375 [...]
10 SEO Benefits of Responsive Web Design in 2022
If there's a "hottest marketing trend" of the decade, it's undoubtedly search engine optimization. Believe it or not, as many as 70% of businesses don't have an SEO strategy. Luckily for you, that means less competition, [...]
How Much Do Google Ads Cost Your Business?
In 2020, global advertisers spent nearly $140 billion on online advertising. Pay-per-click (PPC) advertising on Google is an important segment of this industry. You can invest in this advertising channel using Google AdWords. Even [...]
10 Digital Marketing Mistakes to Avoid
In all honesty, most marketing mistakes come down to a lack of coherence in strategy or spending too much money. It's recommended that businesses spend 8% of their revenue on marketing, and for a small [...]
Top 10 Benefits of Competitor Analysis to Your Business Website
Why should you create a competitor analysis for your business? Understanding your competitors can provide you with many valuable insights for your business and can help you identify ways to fill a specific market niche. It [...]
SEO vs. SEM: What’s the Difference for Your Business?
It's no secret that search engines have massive control over online traffic, but you may not know the extent. Believe it or not, Google Ads alone generated over $147 billion in revenue last year, far ahead of [...]
Clutch highlights BrandLume Among Canada’s Top PPC Management Companies for 2022
Powering over 6000 clients and more than 400 agencies globally, we are BrandLume. We are a one-stop online shop for everything digital marketing, branding, and website development agency services to help you make your [...]
BrandLume Announced as 2021 Best of Creative & Design, Development, Marketing & Advertising, IT Services, Cloud Consulting, and Video Production Award Winner by UpCity!
This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a [...]
BrandLume Announced as a 2021 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, [...]
A Guide to Boosting Website Traffic With Responsive Web Design
Over 50% of internet traffic comes from mobile devices. Meanwhile, 74% of users are more likely to return to mobile-friendly websites. In fact, 80% of customers are keen to buy from responsive websites, too. Mobile [...]
Your Guide to Google Maps Marketing
About 72% of consumers who search for a local business visit that store within 24 hours. Another 80% of local mobile searches end with an in-store purchase. With a Google Maps marketing strategy, you can [...]
BrandLume Hailed by Clutch as Toronto’s Top Advertising Agency
BrandLume Hailed by Clutch as Toronto’s Top Advertising Agency Advertising and marketing have greatly evolved over the years. The practice went from print to digital in just a quickly thanks to the rise of [...]
SEOblog.com Names BrandLume Among Best SEO Companies in Canada in 2021
BrandLume is a full-service digital marketing company known as the Amazon of agencies in Canada. We offer industry-leading search engine optimization (SEO), web design and development, branding and digital marketing solutions all in one [...]
Top Tools of 2021 for SEO Research
Are you trying to increase your SEO score in the coming year? With so many businesses and operations moving to digital formats, search engine optimization is now more vital than ever. To get it [...]
Build Your Brand Identity: Go Beyond The Scope
In business terms, the scope is the area or subject matter of work that a company will assign a partner vendor to do on a project. It can be as specific as one thing [...]
BrandLume Announced as a Top Canadian Marketing Services Company by UpCity!
BrandLume is thrilled to officially announce that we have been recognized as one of the top marketing companies locally in Toronto and nationally in Canada by UpCity! When it comes to choosing a [...]
Choosing the Right Toronto Web Design Company For Online Success
Modern businesses need to have a robust online presence in order to stay competitive. A website is usually the first impression customers get of your brand. For this reason, it’s wise to invest in [...]
15 Best Website Design companies in the United States and Canada 2020
75% of internet users will make judgments about a business’s credibility based solely on how their website looks. If you offer a product or service as a B2B or B2C, your website is your [...]
Top 15 Best Digital Marketing Agencies in the United States and Canada 2020
As the internet continues to grow and diversify, businesses are scrambling to create a winning digital marketing strategy and therefore, the role of digital marketing agencies is crucial. It's no wonder when over half [...]
How to Write a Press Release: Your 101 Guide to Getting your Media Release Published
Too many companies create products or take part in something newsworthy but don't get the media coverage they deserve. It's difficult to get your brand out there in the digital age. Even working diligently [...]
Web Designer vs. Web Developer: What’s the Difference?
Web designer vs web developer: what's the difference? And, more importantly, which one do you need? Find out in this guide. In this article, we clearly define, compare, and contrast each of these two [...]
Website SEO Audit: The Ultimate Technical SEO Audit Checklist With Services and Costs
Did you know that 51% of online traffic arrives at websites through organic search? If someone says search engine optimization (SEO) is dead, they clearly don't know what they're talking about. SEO has certainly evolved [...]
How to Pick the Right White Label SEO Reseller Services Partner
More than 60 percent of marketers say that SEO and inbound marketing are important priorities for them. Many expect to put more time and effort into onsite SEO and other improvements to their websites. [...]
BrandLume is Proud to be Named Top Digital Marketing Agency in Canada by Clutch!
BrandLume is Proud to be Named Top Digital Marketing Agency in Canada by Clutch! Ever since the beginning of BrandLume, our mission has been to help as many businesses grow as possible in today’s [...]
What Is Content Marketing?: Learning the Definition, Services and Strategies to Dominate It
In today's competitive market, you'll do what it takes to stay ahead of potential competitors. That's why you're prepared to optimize your digital marketing strategy on every level. As you start to research, though, [...]
15 Tips For Strong Brand Identity Design Building and Brand Development
Get this: more than half of online shopping will be done on mobile devices like cell phones and tablets by 2021. How does this apply to you? It's simple - making your brand more mobile-friendly is [...]
Proven-To-Work White Hat Link Building Strategies for 2020
About 67,000 Google searches are conducted every single minute. Not only that, but almost 40% of all e-retailers gain organic traffic this way too! Those are some significant numbers. Want to step up your SEO [...]
How to Write a Well-Crafted Press Release that Boosts PR
How to Write a Well-Crafted Press Release that Boosts PR Finding a great press release example on which to base your next news release is incredibly helpful, but it'll only take you so far. [...]
The Ultimate Guide to Local Citation Building and Directory Citations Services
What is SEO local citations building service and why is it so important for your Local SEO? Let's begin with the local part. Increasingly, we're spending the better part of our lives in cyberspace. [...]
What Are Backlinks?
Anyone who cares about SEO Marketing for their business should have a thorough understanding of SEO backlinks. Backlinks are sometimes referred to as inbound links, SEO Link building, Website Backlinks, inward links, incoming links, or inlinks. No matter what you call them, backlinks [...]
B2B vs B2C Marketing: What’s the Difference?
Consider this: more than 20 percent of B2B marketing companies say they have a consumer-friendly approach. On the other hand, B2C marketing companies make 60 percent more cash than those that don't put the customer [...]
Essential Content Marketing Metrics to Mark Its True Value
More than half of American companies and a quarter of Canadian Companies use content marketing as part of their strategy. That number is growing. Budgets are growing, too. Many business leaders plan to invest even more [...]
SEO vs SEM (PPC- Paid Search): What’s the Difference? Updated 2020
Technological advances and the advent of the world wide web has changed the way humans communicate. Rather than relying on the limited options available to us within driving distance, we seek out information online. [...]
Climb the Charts! How to Create the Ultimate Social Media Marketing Campaign
If you are in business, you've probably heard that social media marketing is needed to succeed in today’s digital first marketplace. A proper social media marketing campaign isn't just to have a presence but [...]
How Can A Digital Marketing Agency Help Your Company Succeed?
When you’re running a business, one of the most important things you need to think about is your company's internet marketing initiatives. How do you keep your old clients coming back, and how do [...]
White Hat SEO vs Black Hat SEO Marketing: How to Know the Difference
A recent Business Development Bank of Canada survey looked at marketing budgets. The results showed that businesses with up to 20 employees spend at least around $30,000 a year on marketing. Businesses with more employees [...]
Choosing the Right Pay-Per-Click Management Services and Company
45% of small businesses use pay-per-click advertising. This strategy makes sense, as studies show that businesses see a $2 return on investment for every $1 in paid ads. If your company doesn't use this advertising strategy [...]
Top 25 Best SEO Agencies in the United States and Canada ( Updated-2020)
Navigating the SEO market can not only be confusing, but it can also cost you hundreds if not thousands of dollars if you get poor quality services. There are more SEO agencies than you [...]
Search Engine Optimization Services: Guide to Choosing SEO Expert Services
Research shows that 75% of people never scroll past the first page of search engines. That's not a surprising statistic since the average human's attention span is eight seconds. What's truly surprising is that 70-80% of people ignore paid [...]
A Beginner’s Guide on SEO or Search Engine Optimization
Chances are you’ve already heard about Search Engine Optimization (SEO). Perhaps, from online marketers talking about it- a lot, or you may have even read about it. But what does SEO mean? SEO pertains to [...]
Top 18 Best Social Media Marketing Agencies in the U.S.A and Canada ( Updated-2020)
What makes a good social media marketing agency? First and foremost, they have to satisfy their customer's needs. These days, businesses have varying social media marketing demands that put more pressure on these agencies to [...]
Presentation Best Practices: Here’s How to Create a Document People Actually Want to Read
In both the B2B and B2C marketing landscapes, presentations are still among the most popular types of content marketing collateral there is. It's a great alternative to something like a blog post or a [...]
Internet Marketing 101: The Only Guide You’ll Need to Dominate Your Niche with Internet Marketing
What if you had a complete outline of the Internet Marketing process? Do you think then you'll finally see a positive return on your online efforts? That's our goal in this ultimate guide. We're [...]
Market Research 101: The Ultimate Guide to Discovering Your Customers
Do you have a useful, needed product but can't seem to reach the right customers? Your market research must be falling short. You need to improve your analysis and strategies. Don't worry, we're here [...]
The Power of Blogs: Benefits of Blogging for Business
The Power of Blogs: Benefits of Blogging for Business You might have been wondering why your business is not growing as fast as it should be. Or maybe you're a startup wanting to know [...]
Brand Design: What Brand Identity Design Services Do for Business
Research shows that it takes 5 to 7 impressions for a brand to truly achieve brand awareness. While it may seem excessive, a strong brand identity is one of the most important factors in having [...]
What is Content Marketing? An Ultimate Guide
Did you know 90% of customers enjoy custom content from their favorite brands? The modern consumer is complex. They no longer become mesmerized by advertisements. Instead, they rely on educational content to make a [...]
An Ultimate Guide for SEO/SEO 101
The term search engine optimization (SEO) gets thrown around in marketing conversations like a hot potato. But is SEO really that important? Absolutely! Organic search remains the single most valuable marketing channel at your disposal. [...]
An Ultimate Guide to Local SEO
Are you opening up a small business and worried about your competition? Nowadays, starting up a brand new business is harder than it was before. Back then, people only had to impress people coming [...]
An Ultimate Guide for Backlinks and SEO Link Building
Search engine optimization is big business. Companies are set to spend a whopping $80 billion on their SEO by 2020. That’s an increase of 10% over previous years. Clearly, SEO is a crucial part [...]
Your Guide to Viral Vids: The Best Types of Videos for Your Video Marketing Strategy
Want to take your next video viral? You'll need to know what viewers like. Making content that resonates with your audience isn't a crapshoot. In fact, many of the most successful videos utilize a [...]
Protect Your Rep: 5 Things to Know About Online Reputation Management
I heard a rumor about you. I'm lying, my hearing's not that good. I read your latest Facebook post! So did most of your future customers. Online reputation management sounds like the type of [...]
What Is Social Media Marketing: An Ultimate Guide for Beginners
Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google Plus. . . oh my! There are a ton of social media platforms and it's hard to know what you should be doing where. If you feel [...]
What is PPC? An Ultimate Guide to PPC Marketing
Every customer who strolls by your storefront is a missed opportunity for making a sale. So what about all the would-be customers who scroll past your website? According to Forbes, 89 percent of North America's population [...]
What is SEO? SEO marketing and what you should know!
Research suggests that companies in the US will spend an estimated $79.27 billion on SEO services, in the year 2022. Imagine that! SEO, it seems, is only just getting started. The industry movers are [...]
Outrank Your Competition Everywhere with This Ultimate Guide to Today’s Top Digital Marketing Services
You know your company sells the best products, offers the top services in your field and has the most competitive price points. Also it has an unbeatable staff, and a commitment to customer service [...]
Website Services-An Ultimate Guide to Website Hosting, Design, Development, Optimization and Everything Else you Need to Dominate
Frustrated with having to contact countless Marketing companies, website agencies, and freelancers for your web hosting, website design, website development, Website optimization services and maintenance needs? Have you tried freelancers and realized the insecurity [...]
Branding Services 101: What It Branding, and Which Branding Design Services Your Company Can’t Survive Without
Your branding strategy and Brand Identity shape everything about your approach to your brand's marketing. It helps people to understand what you have to offer, the values you stand for, how you communicate with [...]
The Top Benefits of Working With The Amazon Of Digital Marketing services, BrandLume
You’re tired of working with countless companies, freelancers, and outsourcing agencies that clearly don’t make your success a priority. You know that your business is suffering as a result. You’re nowhere near serving the [...]