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How to Protect Your Website from Negative SEO in 2023
In recent years, SEO has changed a lot and is continuously changing. These dynamics prompted online marketers to switch up and adopt their strategies. Getting to the top of Google search results for tough [...]
How to Write a Press Release: A Complete Guide to Getting Your Media Release Published
Many businesses develop great products or engage in newsworthy activities but struggle to get the media attention they should. We get it – it can be quite challenging to get your brand noticed in [...]
23 Effective Local SEO Strategy for Multiple Locations
Expanding your business to multiple locations offers numerous advantages, from reaching a broader customer base to boosting revenue and increasing brand visibility. However, the complexity of marketing, particularly in terms of SEO, can be a [...]
What are Backlinks and How They Can Transform Your Rankings
In SEO, one term that consistently surfaces is 'backlinks.' But what are backlinks in SEO exactly? And why are they considered the Holy Grail of SEO? If you're working to improve your website's rankings, [...]
42 Effective Tips on How to Beat Your Competitors
To beat competitors in SEO, it's not just about outdoing them in terms of revenue or sales figures. To truly conquer the business arena, you must first master the art of surpassing your competitors [...]
12 Benefits of Ecommerce SEO: Boosting Your Business Growth
Starting an online business? You might be thinking about how to get more visitors to your website. While there are various methods like ads and PPC, one essential strategy is search engine optimization. However, [...]
People Also Search For: Using Google’s Suggestions for SEO
When searching on Google, users don't always find exactly what they're looking for in the initial results. They often crave more precise information to meet their needs. That's where "People Also Search For" steps [...]
20 Expert Tips on How to Optimize for Near Me Searches on Google
With the increasing popularity of voice-enabled devices like Amazon Alexa and Google Home and the surge in mobile searches for local services, online searches for local businesses are more prevalent than ever. To stay [...]
Why Is Having Duplicate Content an Issue for SEO?
SEO plays a crucial role in determining the success of a website. However, amidst the various SEO challenges, duplicate content emerges as a critical concern that can significantly impact a website's ranking and visibility [...]
How Many Keywords Should I Use for SEO in 2023?
In the ever-evolving landscape of SEO, the question of “how many keywords do you need for SEO” continues to linger. Balancing keyword optimization and delivering valuable content is crucial to driving more traffic to [...]
The Process that Affects the Visibility of a Website: SEO Unveiled
In our fast-paced digital era, having a website has become a fundamental requirement for businesses. However, simply having a website is no longer sufficient. It must capture the attention of potential customers to truly [...]
Reasons Why is SEO Expensive? Is It Worth the Price?
Businesses these days seriously depend on their online presence, and Search Engine Optimization (SEO) has emerged as an important component of any successful marketing strategy. But one common concern that often comes up is [...]
The Ultimate Visual Guide to Keyword Targeting and On-Page SEO
Search engines are constantly changing, and there are many other ways to get traffic, like social networks, links, emails, and blogs. With all these factors in play, the idea of "optimal" is up for [...]
How To Use Digital Marketing to Enhance Brand Awareness?
Digital marketing has become a game-changer, allowing businesses to connect with their ideal customers across different online platforms. But using digital marketing to amplify brand awareness isn't a piece of cake. It's a bit tricky [...]
Expert Tips: 30 Questions to Ask a Web Design Company
So, you're on the hunt for a web design company. You've checked out a few websites, scrolled through some portfolios, and maybe even read some reviews. But before you decide, you must ask the [...]
What Industries Need SEO the Most and Why in 2023
In today's digital era, a website is not sufficient to attract potential customers or clients. To establish an online presence and thrive in a fiercely competitive market, Search Engine Optimization (SEO) is essential. Unfortunately, [...]
Brandlume Inc. Announced as a 2023 National Excellence Award Winner by UpCity
Brandlume Inc. Announced as a 2023 National Excellence Award Winner by UpCity We are thrilled to announce that the Brandlume Inc. team has been recognized as one of the top B2B service providers of 2023, [...]
12 Proven Ways to Make Your Website Stand Out from the Crowd
In today's world, having a website is key to establishing your business's online presence. However, with millions of websites already in existence, the real challenge is setting your website apart from the crowd to gain [...]
The Significance of YouTube Backlinks in Boosting Your SEO
Are you looking for ways to boost your SEO rankings on YouTube? Have you considered the significance of YouTube backlinks? As the world's second-largest search engine, YouTube offers immense opportunities for businesses and individuals [...]
16 Most Effective Ways to Increase PPC Conversion Rate
Are your PPC campaigns falling short? Are you struggling to turn those clicks into conversions? We understand your pain. Fortunately, there are proven tactics that can help you improve your conversion rate and maximize [...]
18 Game-Changing Amazon PPC Strategies You Need to Try Today
Looking to enhance your product's visibility on Amazon? Then, you should consider using PPC ads. However, optimizing your PPC campaigns for the best results can be daunting. Without the right strategies, you might end [...]
How Will Search Engines Deal with a Poor Site Structure?
A well-optimized site structure can significantly improve your search engine rankings, while a poorly structured one can harm your SEO efforts. Therefore, it is essential to understand how search engines deal with a [...]
Website Do’s and Don’ts: Tips for Creating Strong Online Presence
Any business hoping to succeed in the digital era needs to have a strong online presence. However, with a large number of websites, it can be challenging to stand out from the crowd. [...]
PPC Testing: How to Conduct PPC Tests for Desired Results
Looking for ways to improve your PPC campaigns and achieve your desired results? Continuous testing and optimization are the keys to driving traffic effectively to your website. But with so many elements to consider, [...]
Limited Budget for Digital Marketing? Learn How to Plan Based on Your Needs
A reliable online platform is now necessary for any company that seeks to succeed. Sad to say, not every business has a sizable budget to spend on digital marketing. Hence, if you’re working with [...]
SEO VS PPC: How Does Ranking Differ?
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two popular digital marketing strategies that many business owners explore. While both of these approaches have the same goal of increasing your website’s visibility, the [...]
A Complete Guide on Designing Websites that Convert and How You Can Have One
Designing a high-converting website is crucial for the success of any online business. Although it may appear difficult, it can be accomplished with the right knowledge and resources. Uncovering what makes a successful website [...]
How to Buy a Domain Name in Canada? Domain Name Registration Tutorial
How to Buy a Domain Name in Canada? Domain Name Registration Tutorial Starting a new business in Canada is an exciting journey, but you must tackle several crucial tasks before launch. One of the [...]
Should You Use Google Search or Type a URL?
Are you unsure whether to use Google Search or type in a URL when searching for information online? You're not alone, thousands of people wonder what's the best way too! With 84% of the [...]
PPC vs Content Marketing: Which Is Better?
As a business owner or marketer, it's crucial to carefully consider your approach to promoting your business to achieve maximum exposure. Choosing the right type of marketing can seem overwhelming, but don't fret - [...]
AI Marketing: How Artificial Intelligence is Taking Over The Digital Marketing Realm
AI is all the rage as this technology continues to leave its footprint in almost all domains, and marketing is no different. The experts cannot stop waxing lyrical about how this phenomenon is shaping [...]
Effective Content Strategy to Make Sure Your Content Drives Action
How Can You Ensure Your Content Drives Action When designing content as part of your content marketing strategy, there are certain elements you should consider to ensure your content drives action. It might be [...]
Why Over-Optimizing is Bad for SEO (+How to Avoid it)
An optimized website can improve rankings and is essential for SEO success. However, over-optimization of your website content can harm search engine rankings. Fortunately, avoiding over-optimization is simple if you know what to look [...]
How to Maximize Your Social Media to Gain Backlinks for SEO
Social Media plays a vital role in SEO. It can be used to gain social backlinks, increase website or blog traffic and improve your content's visibility. As a marketer, you might struggle to find [...]
Why Do Search Ad Extensions Matter to Google Users?
Why Do Search Ad Extensions Matter to Google Users? Consumers are not only looking for information, but they're also actively trying to interact with brands. If you're a business offering products and services online, [...]
Ahrefs vs. Semrush: Comparing the top SEO Tools
While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have [...]
Website Migration Checklist: Before, During & After the Process
Website Migration Checklist: Before, During & After the Process Website Migration is a broad term used by SEO professionals to refer to any situation where a web page undergoes significant changes that may negatively [...]
Your Ultimate Guide to Content Centric SEO Strategy
Your Ultimate Guide to Content Centric SEO Strategy Today, most companies are aware of the basics of SEO and its significance. However, creating content that the customers are searching for is not enough to [...]
What are the Main Benefits of Using Search Audience Solutions
The Benefits of Using Search Audience Solutions Nowadays, the trend of internet marketing is increasing. Many business owners and organizations use online marketing to promote their products or services. It's good that Google constantly [...]
10 Key PPC Metrics to Get the Most of Your Paid Search Monitoring
10 Key PPC Metrics to Get the Most of Your Paid Search Monitoring Today, managing a paid search campaign involves more than just setting up an account and adding a few keywords. To be [...]
How Does Google Display Ads Grow Marketing Results for Advertisers
How Does Google Display Ads Help Boost Marketing Results for Advertisers If PPC were a sports team, the star would be the search, while the playmaker would be the display. And advertisers who know [...]
Website Security: Guide to Principles, Challenges, and their Best Practices
Did you use web-based software or plugin? Suppose you answered 'yes' to both of those questions. In that case, it is more important than ever to understand the need for site security and implement an [...]
Where Marketing Comes To An End, Branding Steps In
So, you've established a company and you want to increase your visibility on the web through branding. The first thing you'll want to know is "How can I begin branding?" From my many years [...]
How to Drive Online Engagement with Sensory Marketing
Close your eyes and picture a Big Mac burger. As you picture the burger, do you notice that it almost feels as if you can smell the juicy beef and fresh lettuce wafting up [...]
12 Effective Ways to Optimize your Website and Gain More Leads
Creating a website and posting it online isn't enough to drive traffic to your site. You need to put some effort into promoting your website so people know about it. To help you get [...]
Should You Do SEO Yourself For Your Business?
What if we told you there was a better way to draw traffic to your website than advertisements? Well, organic search accounts for the majority of traffic on the web, and more businesses are catching [...]
Digital Branding vs. Digital Marketing: What’s the Difference?
Digital marketing and digital branding are two essential components of any modern business. Believe it or not, poor marketing is one of the most common reasons why 90% of startups fail. Fortunately, you can protect [...]
How to Promote Your Business on Google for Free to Get Traffic
More and more, businesses are looking for free ways to market their companies due to the sharp increase in ad spending and dwindling returns. Believe it or not, digital ad spending was over $375 [...]
10 SEO Benefits of Responsive Web Design in 2022
If there's a "hottest marketing trend" of the decade, it's undoubtedly search engine optimization. Believe it or not, as many as 70% of businesses don't have an SEO strategy. Luckily for you, that means less competition, [...]
How Much Do Google Ads Cost Your Business?
In 2020, global advertisers spent nearly $140 billion on online advertising. Pay-per-click (PPC) advertising on Google is an important segment of this industry. You can invest in this advertising channel using Google AdWords. Even [...]
10 Digital Marketing Mistakes to Avoid
In all honesty, most marketing mistakes come down to a lack of coherence in strategy or spending too much money. It's recommended that businesses spend 8% of their revenue on marketing, and for a small [...]
Top 10 Benefits of Competitor Analysis to Your Business Website
Why should you create a competitor analysis for your business? Understanding your competitors can provide you with many valuable insights for your business and can help you identify ways to fill a specific market niche. It [...]
SEO vs. SEM: What’s the Difference for Your Business?
It's no secret that search engines have massive control over online traffic, but you may not know the extent. Believe it or not, Google Ads alone generated over $147 billion in revenue last year, far ahead of [...]
Clutch highlights BrandLume Among Canada’s Top PPC Management Companies for 2022
Powering over 6000 clients and more than 400 agencies globally, we are BrandLume. We are a one-stop online shop for everything digital marketing, branding, and website development agency services to help you make your [...]
BrandLume Announced as 2021 Best of Creative & Design, Development, Marketing & Advertising, IT Services, Cloud Consulting, and Video Production Award Winner by UpCity!
This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a [...]
BrandLume Announced as a 2021 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, [...]
A Guide to Boosting Website Traffic With Responsive Web Design
Over 50% of internet traffic comes from mobile devices. Meanwhile, 74% of users are more likely to return to mobile-friendly websites. In fact, 80% of customers are keen to buy from responsive websites, too. Mobile [...]
Your Guide to Google Maps Marketing
About 72% of consumers who search for a local business visit that store within 24 hours. Another 80% of local mobile searches end with an in-store purchase. With a Google Maps marketing strategy, you can [...]
BrandLume Hailed by Clutch as Toronto’s Top Advertising Agency
BrandLume Hailed by Clutch as Toronto’s Top Advertising Agency Advertising and marketing have greatly evolved over the years. The practice went from print to digital in just a quickly thanks to the rise of [...]
SEOblog.com Names BrandLume Among Best SEO Companies in Canada in 2021
BrandLume is a full-service digital marketing company known as the Amazon of agencies in Canada. We offer industry-leading search engine optimization (SEO), web design and development, branding and digital marketing solutions all in one [...]
Top Tools of 2021 for SEO Research
Are you trying to increase your SEO score in the coming year? With so many businesses and operations moving to digital formats, search engine optimization is now more vital than ever. To get it [...]
The Best Bitcoin Mining Machines on the Market
Do you want to venture into Bitcoin or other cryptocurrency mining and boost your digital assets? With a highly competitive landscape, it's crucial to gear up with the most effective mining tools. Luckily, we've done [...]
Build Your Brand Identity: Go Beyond The Scope
In business terms, the scope is the area or subject matter of work that a company will assign a partner vendor to do on a project. It can be as specific as one thing [...]
BrandLume Announced as a Top Canadian Marketing Services Company by UpCity!
BrandLume is thrilled to officially announce that we have been recognized as one of the top marketing companies locally in Toronto and nationally in Canada by UpCity! When it comes to choosing a [...]
Choosing the Right Toronto Web Design Company For Online Success
Modern businesses need to have a robust online presence in order to stay competitive. A website is usually the first impression customers get of your brand. For this reason, it’s wise to invest in [...]
15 Best Website Design companies in the United States and Canada 2020
75% of internet users will make judgments about a business’s credibility based solely on how their website looks. If you offer a product or service as a B2B or B2C, your website is your [...]
Top 15 Best Digital Marketing Agencies in the United States and Canada 2020
As the internet continues to grow and diversify, businesses are scrambling to create a winning digital marketing strategy and therefore, the role of digital marketing agencies is crucial. It's no wonder when over half [...]
How to Write a Press Release: A Complete Guide to Getting Your Media Release Published
Many businesses develop great products or engage in newsworthy activities but struggle to get the media attention they should. We get it – it can be quite challenging to get your brand noticed in this [...]
Web Designer vs. Web Developer: What’s the Difference?
Web designer vs web developer: what's the difference? And, more importantly, which one do you need? Find out in this guide. In this article, we clearly define, compare, and contrast each of these two [...]
Technical SEO Audit Checklist for Boosting Website Performance
Understanding technical SEO can be challenging. But there’s no need to worry because a well-structured technical SEO audit checklist can simplify the process significantly. We created this tool to walk you through every crucial [...]
How to Pick the Right White Label SEO Reseller Services Partner
More than 60 percent of marketers say that SEO and inbound marketing are important priorities for them. Many expect to put more time and effort into onsite SEO and other improvements to their websites. [...]
BrandLume is Proud to be Named Top Digital Marketing Agency in Canada by Clutch!
BrandLume is Proud to be Named Top Digital Marketing Agency in Canada by Clutch! Ever since the beginning of BrandLume, our mission has been to help as many businesses grow as possible in today’s [...]
What Is Content Marketing? An Introduction to Crafting Great Content
Creating a successful content marketing plan requires comprehending the fundamentals of what content marketing is all about. If you're just a beginner, you might need help understanding how to get [...]
Brand Identity Design: Creating a Visual Identity That Stands Out
A strong brand design is essential for a company to succeed. It affects marketing, helps meet business goals, and enhances the customer experience. However, creating a strong brand requires time and careful consideration; you [...]
Proven-To-Work White Hat Link Building Strategies for 2020
About 67,000 Google searches are conducted every single minute. Not only that, but almost 40% of all e-retailers gain organic traffic this way too! Those are some significant numbers. Want to step up your SEO [...]
How to Write a Well-Crafted Press Release that Boosts PR
How to Write a Well-Crafted Press Release that Boosts PR Finding a great press release example on which to base your next news release is incredibly helpful, but it'll only take you so far. [...]
What Are Local SEO Citations and Why They Matter in Local SEO
Boosting your online visibility and increasing foot traffic can be achieved through various methods, and local citations are a powerful tool to help your business grow. A remarkable 86% of online searches are performed [...]
What Are Backlinks?
Anyone who cares about SEO Marketing for their business should have a thorough understanding of SEO backlinks. Backlinks are sometimes referred to as inbound links, SEO Link building, Website Backlinks, inward links, incoming links, or inlinks. No matter what you call them, backlinks [...]
B2B vs B2C Marketing: What’s the Difference?
Consider this: more than 20 percent of B2B marketing companies say they have a consumer-friendly approach. On the other hand, B2C marketing companies make 60 percent more cash than those that don't put the customer [...]
10 Important Content Marketing Metrics to Measure Success
In the ever-evolving world of content marketing, it's fascinating to discover that a whopping 88 percent of B2B marketers is already harnessing its power daily, with an additional 76 percent planning to jump on [...]
SEO vs SEM (PPC- Paid Search): What’s the Difference? Updated 2020
Technological advances and the advent of the world wide web has changed the way humans communicate. Rather than relying on the limited options available to us within driving distance, we seek out information online. [...]
18 Successful Social Media Campaigns You Can Learn From
In the vast realm of social media, where millions of users are constantly scrolling and engaging, brands must create campaigns that stand out from the crowd. But let's face it, not all campaigns hit [...]
22 Ways a Digital Marketing Agency Helps to Grow Your Business
In today’s fast-paced and tech-savvy world, implementing effective digital strategies is the key to staying ahead of the competition. Yet, navigating the complex digital marketing landscape can be overwhelming, especially when juggling multiple tasks. [...]
White Hat SEO vs. Black Hat SEO: Understanding the Differences
In the world of SEO, there are two distinct approaches: white hat SEO and black hat SEO. However, understanding the differences between the two can sometimes be challenging. This blog will provide an in-depth [...]
Choosing the Right Pay-Per-Click Management Services and Company
45% of small businesses use pay-per-click advertising. This strategy makes sense, as studies show that businesses see a $2 return on investment for every $1 in paid ads. If your company doesn't use this advertising strategy [...]
The 25 Best SEO Agencies for Boosting Your WebSite’s Ranking
Are you looking for the perfect SEO agency that can help your website rank higher in SERP? With so many options available, deciding which one to choose can be difficult. But don't worry; we've [...]
The Ultimate Guide to Choosing SEO Expert Services in 2023
As the world becomes more digitized, having a strong online presence is crucial for businesses of all sizes. However, simply having a website is insufficient to stand out in the crowded online space. Research [...]
A Beginner’s Guide on SEO or Search Engine Optimization
Chances are you’ve already heard about Search Engine Optimization (SEO). Perhaps, from online marketers talking about it- a lot, or you may have even read about it. But what does SEO mean? SEO pertains [...]
15 Best Social Media Marketing Agencies in the US and Canada
Billions of people are actively engaging on social media platforms nowadays, so if your business wants to reach its target audience effectively, you must have a strong online presence. But managing social media accounts can [...]
Presentation Best Practices: Here’s How to Create a Document People Actually Want to Read
In both the B2B and B2C marketing landscapes, presentations are still among the most popular types of content marketing collateral there is. It's a great alternative to something like a blog post or a [...]
Internet Marketing 101: From Beginners to Advanced
Internet Marketing 101: From Beginners to Advanced What if you had a complete outline of the Internet Marketing process? Do you think then you’ll finally see a positive return on your online efforts? [...]
Market Research 101: Understanding Your Customers and Niche
Are you struggling to hit the mark with your marketing campaigns? Do you feel like you lack a deep understanding of your customers? One of the essential ingredients for driving business growth is knowing [...]
The Power of Blogs: Benefits of Blogging for Business
The Power of Blogs: Benefits of Blogging for Business You might have been wondering why your business is not growing as fast as it should be. Or maybe you're a startup wanting to know [...]
Brand Design: What Brand Identity Design Services Do for Business
Research shows that it takes 5 to 7 impressions for a brand to truly achieve brand awareness. While it may seem excessive, a strong brand identity is one of the most important factors in having [...]
What is Content Marketing: Ultimate Guide in 2023 and Beyond
The modern consumer is complex. They no longer become mesmerized by advertisements. Instead, they rely on educational content to make a purchase decision. Did you know that 90% of customers enjoy custom content from [...]
An Ultimate Guide for SEO/SEO 101
The term search engine optimization (SEO) gets thrown around in marketing conversations like a hot potato. But is SEO really that important? Absolutely! Organic search remains the single most valuable marketing channel at your disposal. [...]
Local SEO: Why Does It Matter For Your Business
Increasing foot traffic and bringing more customers to your business is the goal of any local business. But competing with larger companies or even other local businesses might be challenging. Fortunately, Local SEO services [...]
Building Link For SEO: An Ultimate Guide on Link Building
Browsing online, you may have come across the term "link building", but do you fully understand its vital role and how to use it for SEO? You may be slightly confused about what it [...]
Your Guide to Viral Vids: The Best Types of Videos for Your Video Marketing Strategy
Want to take your next video viral? You'll need to know what viewers like. Making content that resonates with your audience isn't a crapshoot. In fact, many of the most successful videos utilize a [...]
Protect Your Rep: 5 Things to Know About Online Reputation Management
I heard a rumor about you. I'm lying, my hearing's not that good. I read your latest Facebook post! So did most of your future customers. Online reputation management sounds like the type of [...]
Ultimate Guide to Social Media Marketing: From Beginner to Advanced
Social media has become an essential part of our lives, and its impact continuously increases. However, mastering social media marketing is no easy task, especially for beginners. That's why we have created a social [...]
Pay-Per-Click Marketing: What Does PPC Stand for in Marketing
PPC marketing is one of the most popular methods for businesses to promote their products and services. As new business owners, you might still need to learn what PPC stands for and how this [...]
How Does SEO Work? A Beginner’s Guide to Understanding SEO
Did you know that US companies are spending a whopping $79 billion on SEO services yearly? This figure demonstrates the growing importance of SEO in the digital space. If you're not already aware, SEO [...]
Ultimate Guide to Digital Marketing: From Beginner to Advanced
With the exponential growth of the internet and the constantly evolving technological landscape, digital marketing has emerged as an indispensable tool for businesses to establish their brand identity, reach a wider audience, and drive [...]
Website Services-An Ultimate Guide to Website Hosting, Design, Development, Optimization and Everything Else you Need to Dominate
Frustrated with having to contact countless Marketing companies, website agencies, and freelancers for your web hosting, website design, website development, Website optimization services and maintenance needs? Have you tried freelancers and realized the insecurity [...]
Branding Services 101: What It Branding, and Which Branding Design Services Your Company Can’t Survive Without
Your branding strategy and Brand Identity shape everything about your approach to your brand's marketing. It helps people to understand what you have to offer, the values you stand for, how you communicate with [...]
Transforming Your Business with the Digital Marketing Revolution
The digital era has brought about a transformative impact, leading to the emergence of digital marketing as a prominent player in the business world. However, businesses operating in the constantly evolving digital landscape may [...]