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How Do I Advertise My Business on Google? 

April 10th, 2024|

Figuring out how to advertise your business on Google shouldn't feel like solving a complex puzzle. In fact, with the right approach, it's more like following a clear path to your treasure trove of [...]

What is SEO Rich Text and Why Does Your Website Need It?

April 5th, 2024|

Curious about SEO-rich text and its impact on your website's visibility? Imagine you search on Google, and right at the top, there's the answer to your query, neatly highlighted in a featured snippet.    That's [...]

How Search Engines Use Sitemaps to Index Your Website

April 4th, 2024|

If you've ever wondered how search engines like Google find and rank websites, understanding the role of sitemaps is key. Despite their technical nature, sitemaps play a crucial role in improving your website's visibility [...]

What is Considered the Best form of Advertising?

March 5th, 2024|

A recent poll found that business owners and marketers spend about $15,000 per month on marketing. That's a lot of money! And if you're spending so much money on marketing, you should know how to [...]

Scam Alert: We are NOT a Recruitment Agency!

February 28th, 2024|

It has come to our attention that malicious individuals are attempting to scam innocent people under the guise of being affiliated with BrandLume. We want to clarify and alert everyone to these fraudulent activities.  First [...]

How to Find Who Links to Your Website

February 9th, 2024|

Whether it's an online store or a blog, every website relies on backlinks to thrive, especially in search engine optimization. However, the quality and where these backlinks come from are incredibly important, possibly even [...]

  • Designer's desk with responsive web design concept.

10 SEO Benefits of Responsive Web Design in 2024

January 30th, 2024|

If there's a "hottest marketing trend" of the decade, it's undoubtedly search engine optimization. Believe it or not, as many as 70% of businesses don't have an SEO strategy. Luckily for you, that means less competition, [...]

How Do Blogs Help SEO? 15 Key Benefits of Blogging

January 25th, 2024|

Blogging can be immensely rewarding, whether you're sharing your passion, expertise, or just your thoughts for the sheer joy of it. However, even if your primary goal is simply to have fun and connect [...]

How Much Are Your Competitors Spending on PPC?

January 9th, 2024|

No company wants to invest blindly in advertising, especially when it comes to PPC campaigns. Understanding the optimal cost of contextual ads in your industry is practical and essential for a successful marketing strategy.     [...]

How to Get More Referring Domains to Boost Your SEO Ranking 

December 13th, 2023|

Improving your SEO ranking can be as simple as strategically acquiring quality backlinks from reputable websites, commonly called “referring domains.” But it’s not just about getting lots of links; quality matters more than quantity.    [...]

How to Do Keyword Research for PPC: A Comprehensive Guide

December 13th, 2023|

Launching a pay-per-click campaign without strategic keyword research is like a falling tree with no one around to hear it – technically, there's noise, but the impact is lost.   For a successful PPC campaign, [...]

How to Protect Your Website from Negative SEO in 2023

November 24th, 2023|

In recent years, SEO has changed a lot and is continuously changing. These dynamics prompted online marketers to switch up and adopt their strategies. Getting to the top of Google search results for tough [...]

23 Effective Local SEO Strategy for Multiple Locations

November 7th, 2023|

Expanding your business to multiple locations offers numerous advantages, from reaching a broader customer base to boosting revenue and increasing brand visibility.   However, the complexity of marketing, particularly in terms of SEO, can be a [...]

42 Effective Tips on How to Beat Your Competitors

November 3rd, 2023|

To beat competitors in SEO, it's not just about outdoing them in terms of revenue or sales figures. To truly conquer the business arena, you must first master the art of surpassing your competitors [...]

12 Benefits of Ecommerce SEO: Boosting Your Business Growth

October 30th, 2023|

Starting an online business? You might be thinking about how to get more visitors to your website. While there are various methods like ads and PPC, one essential strategy is search engine optimization. However, [...]

  • why is having duplicate content an issue for seo

Why Is Having Duplicate Content an Issue for SEO?

July 28th, 2023|

SEO plays a crucial role in determining the success of a website. However, amidst the various SEO challenges, duplicate content emerges as a critical concern that can significantly impact a website's ranking and visibility [...]

  • How Many Keywords Should I Use for SEO in 2023

How Many Keywords Should I Use for SEO?

July 17th, 2023|

In the ever-evolving landscape of SEO, the question of “how many keywords do you need for SEO” continues to linger. Balancing keyword optimization and delivering valuable content is crucial to driving more traffic to [...]

  • seo with money

Reasons Why is SEO Expensive? Is It Worth the Price?

June 9th, 2023|

Businesses these days seriously depend on their online presence, and Search Engine Optimization (SEO) has emerged as an important component of any successful marketing strategy. But one common concern that often comes up is [...]

  • how to use digital marketing to enhance brand awareness

How To Use Digital Marketing to Enhance Brand Awareness?

May 28th, 2023|

Digital marketing has become a game-changer, allowing businesses to connect with their ideal customers across different online platforms. But using digital marketing to amplify brand awareness isn't a piece of cake. It's a bit tricky [...]

  • Questions to Ask a Web Design Company

Expert Tips: 30 Questions to Ask a Web Design Company

May 12th, 2023|

So, you're on the hunt for a web design company. You've checked out a few websites, scrolled through some portfolios, and maybe even read some reviews. But before you decide, you must ask the [...]

  • what industries need seo the most

What Industries Need SEO the Most and Why in 2024

May 5th, 2023|

In today's digital era, a website is not sufficient to attract potential customers or clients. To establish an online presence and thrive in a fiercely competitive market, Search Engine Optimization (SEO) is essential. Unfortunately, [...]

  • Website Design

12 Proven Ways to Make Your Website Stand Out from the Crowd

April 26th, 2023|

In today's world, having a website is key to establishing your business's online presence. However, with millions of websites already in existence, the real challenge is setting your website apart from the crowd to gain [...]

  • Youtube Backlinks

The Significance of YouTube Backlinks in Boosting Your SEO

April 19th, 2023|

Are you looking for ways to boost your SEO rankings on YouTube? Have you considered the significance of YouTube backlinks? As the world's second-largest search engine, YouTube offers immense opportunities for businesses and individuals [...]

  • PPC Conversion Rate

16 Most Effective Ways to Increase PPC Conversion Rate

April 14th, 2023|

Are your PPC campaigns falling short? Are you struggling to turn those clicks into conversions? We understand your pain. Fortunately, there are proven tactics that can help you improve your conversion rate and maximize [...]

  • Amazon PPC Strategy

18 Game-Changing Amazon PPC Strategies You Need to Try Today

April 13th, 2023|

Looking to enhance your product's visibility on Amazon? Then, you should consider using PPC ads. However, optimizing your PPC campaigns for the best results can be daunting. Without the right strategies, you might end [...]

  • How Will Search Engines Deal with a Poor Site Structure

How Will Search Engines Deal with a Poor Site Structure?

April 4th, 2023|

A well-optimized site structure can significantly improve your search engine rankings, while a poorly structured one can harm your SEO efforts. Therefore, it is essential to understand how search engines deal with a [...]

  • PPC Testing: How to Conduct PPC Tests for Desired Results

PPC Testing: How to Conduct PPC Tests for Desired Results

March 20th, 2023|

Looking for ways to improve your PPC campaigns and achieve your desired results? Continuous testing and optimization are the keys to driving traffic effectively to your website. But with so many elements to consider, [...]

  • SEO VS PPC: How Does Ranking Differ?

SEO VS PPC: How Does Ranking Differ?

February 23rd, 2023|

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two popular digital marketing strategies that many business owners explore. While both of these approaches have the same goal of increasing your website’s visibility, the [...]

  • Should You Use Google Search or Type a URL

Should You Use Google Search or Type a URL?

January 30th, 2023|

Are you unsure whether to use Google Search or type in a URL when searching for information online? You're not alone, thousands of people wonder what's the best way too! With 84% of the [...]

  • PPC vs Content Marketing Which Is Better

PPC vs Content Marketing: Which Is Better?

December 28th, 2022|

As a business owner or marketer, it's crucial to carefully consider your approach to promoting your business to achieve maximum exposure. Choosing the right type of marketing can seem overwhelming, but don't fret - [...]

  • Why is Over-Optimizing Bad for SEO (+How to Avoid it)

Why Over-Optimizing is Bad for SEO (+How to Avoid it)

December 6th, 2022|

An optimized website can improve rankings and is essential for SEO success. However, over-optimization of your website content can harm search engine rankings. Fortunately, avoiding over-optimization is simple if you know what to look [...]

  • Why Do Search Ads Extension Matters to Google Users

Why Do Search Ad Extensions Matter to Google Users?

November 22nd, 2022|

Why Do Search Ad Extensions Matter to Google Users? Consumers are not only looking for information, but they're also actively trying to interact with brands. If you're a business offering products and services online, [...]

  • two hands coming from different direction playing tic tac toe

Ahrefs vs. Semrush: Comparing the top SEO Tools

November 15th, 2022|

While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have [...]

  • Your Ultimate Guide to Content-Centric SEO Strategy

Your Ultimate Guide to Content Centric SEO Strategy

November 7th, 2022|

Your Ultimate Guide to Content Centric SEO Strategy Today, most companies are aware of the basics of SEO and its significance. However, creating content that the customers are searching for is not enough to [...]

  • The Benefits of Using Search Audience Solutions

What are the Main Benefits of Using Search Audience Solutions

November 4th, 2022|

The Benefits of Using Search Audience Solutions  Nowadays, the trend of internet marketing is increasing. Many business owners and organizations use online marketing to promote their products or services. It's good that Google constantly [...]

  • sample brand identity guidelines of a financial & credit brand

Where Marketing Comes To An End, Branding Steps In

September 23rd, 2022|

So, you've established a company and you want to increase your visibility on the web through branding. The first thing you'll want to know is "How can I begin branding?" From my many years [...]

Should You Do SEO Yourself For Your Business?

May 31st, 2022|

What if we told you there was a better way to draw traffic to your website than advertisements? Well, organic search accounts for the majority of traffic on the web, and more businesses are catching [...]

  • how much do google ads cost

How Much Do Google Ads Cost Your Business?

April 8th, 2022|

In 2020, global advertisers spent nearly $140 billion on online advertising. Pay-per-click (PPC) advertising on Google is an important segment of this industry. You can invest in this advertising channel using Google AdWords. Even [...]

  • digital marketing mistakes to avoid

24 Common Digital Marketing Mistakes to Avoid for Success

April 6th, 2022|

Starting on a successful digital marketing journey requires a well-thought-out strategy and mindful spending. Let's face it – many marketing mishaps stem from a lack of cohesive planning or splurging too much without a [...]

  • group discussing about seo vs sem

SEO vs. SEM: What’s the Difference for Your Business?

March 22nd, 2022|

It's no secret that search engines have massive control over online traffic, but you may not know the extent. Believe it or not, Google Ads alone generated over $147 billion in revenue last year, far ahead of [...]

  • google maps marketing

A Complete Guide to Google Maps Marketing   

March 17th, 2021|

As a business owner, you want your potential customers to find your business easily. One of the easiest ways to do this is by getting your spot on Google Maps. By doing so, customers can [...]

The Best Bitcoin Mining Machines on the Market

January 17th, 2021|

Do you want to venture into Bitcoin or other cryptocurrency mining and boost your digital assets? With a highly competitive landscape, it's crucial to gear up with the most effective mining tools. Luckily, we've done [...]

Build Your Brand Identity: Go Beyond The Scope

January 6th, 2021|

In business terms, the scope is the area or subject matter of work that a company will assign a partner vendor to do on a project. It can be as specific as one thing [...]

Web Designer vs. Web Developer: What’s the Difference?

July 16th, 2020|

Web designer vs web developer: what’s the difference? And, more importantly, which one do you need? If you’re a business owner or a professional starting to build your website, it’s important to learn the [...]

Technical SEO Audit Checklist for Boosting Website Performance

May 9th, 2020|

Understanding technical SEO can be challenging. But there’s no need to worry because a well-structured technical SEO audit checklist can simplify the process significantly. We created this tool to walk you through every crucial [...]

  • Best white hat link building Strategies

Proven-To-Work White Hat Link Building Strategies for 2020

February 11th, 2020|

About 67,000 Google searches are conducted every single minute. Not only that, but almost 40% of all e-retailers gain organic traffic this way too! Those are some significant numbers. Want to step up your SEO [...]

  • What Are Local SEO Citations and Why They Matter in Local SEO. Man is working on this computer looking for a location.

What Are Local SEO Citations and Why They Matter in Local SEO

February 8th, 2020|

Boosting your online visibility and increasing foot traffic can be achieved through various methods, and local citations are a powerful tool to help your business grow. A remarkable 86% of online searches are performed [...]

  • what are backlinks and SEO Link Building

What Are Backlinks?

January 22nd, 2020|

Anyone who cares about SEO Marketing for their business should have a thorough understanding of SEO backlinks. Backlinks are sometimes referred to as inbound links, SEO Link building, Website Backlinks, inward links, incoming links, or inlinks. No matter what you call them, backlinks [...]

  • b2b vs b2c marketing

B2B vs B2C Marketing: What’s the Difference?

January 21st, 2020|

Consider this: more than 20 percent of B2B marketing companies say they have a consumer-friendly approach. On the other hand, B2C marketing companies make 60 percent more cash than those that don't put the customer [...]

  • Content Marketing

10 Important Content Marketing Metrics to Measure Success

January 16th, 2020|

In the ever-evolving world of content marketing, it's fascinating to discover that a whopping 88 percent of B2B marketers is already harnessing its power daily, with an additional 76 percent planning to jump on [...]

18 Successful Social Media Campaigns You Can Learn From

January 13th, 2020|

In the vast realm of social media, where millions of users are constantly scrolling and engaging, brands must create campaigns that stand out from the crowd. But let's face it, not all campaigns hit [...]

  • how digital marketing agency helps to grow your business

22 Ways a Digital Marketing Agency Helps to Grow Your Business

January 5th, 2020|

In today’s fast-paced and tech-savvy world, implementing effective digital strategies is the key to staying ahead of the competition. Yet, navigating the complex digital marketing landscape can be overwhelming, especially when juggling multiple tasks. [...]

  • Choosing SEO Services

The Ultimate Guide to Choosing SEO Expert Services in 2024

October 21st, 2019|

As the world becomes more digitized, having a strong online presence is crucial for businesses of all sizes. However, simply having a website is insufficient to stand out in the crowded online space. Research [...]

What is Search Engine Optimization: Ultimate Guide

September 16th, 2019|

You've probably come across the term Search Engine Optimization (SEO) before. Online marketers and business owners are always advised to utilize this strategy to conquer the digital world. But what exactly is SEO?  In [...]

  • social media marketing agencies

15 Best Social Media Marketing Agencies in the US and Canada

June 11th, 2019|

Billions of people are actively engaging on social media platforms nowadays, so if your business wants to reach its target audience effectively, you must have a strong online presence. But managing social media accounts can [...]

Internet Marketing 101: From Beginners to Advanced

June 5th, 2019|

Internet Marketing 101: From Beginners to Advanced   What if you had a complete outline of the Internet Marketing process? Do you think then you’ll finally see a positive return on your online efforts?  [...]

  • What is Content Marketing? An Ultimate Guide

What is Content Marketing: Ultimate Guide in 2024 and Beyond

December 28th, 2018|

The modern consumer is complex. They no longer become mesmerized by advertisements. Instead, they rely on educational content to make a purchase decision. Did you know that 90% of customers enjoy custom content from [...]

  • An Ultimate Guide for SEO / SEO 101

An Ultimate Guide for SEO/SEO 101

June 15th, 2018|

The term search engine optimization (SEO) gets thrown around in marketing conversations like a hot potato. But is SEO really that important? Absolutely! Organic search remains the single most valuable marketing channel at your disposal. [...]

  • Local SEO Why Does It Matter for Your Business

Local SEO: Why Does It Matter For Your Business

November 19th, 2017|

Increasing foot traffic and bringing more customers to your business is the goal of any local business. But competing with larger companies or even other local businesses might be challenging. Fortunately, Local SEO services [...]

  • businesswoman using and drawing global structure networking

Ultimate Guide to Digital Marketing: From Beginner to Advanced

May 25th, 2014|

With the exponential growth of the internet and the constantly evolving technological landscape, digital marketing has emerged as an indispensable tool for businesses to establish their brand identity, reach a wider audience, and drive [...]