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  • SEO VS PPC: How Does Ranking Differ?

SEO VS PPC: How Does Ranking Differ?

February 23rd, 2023|

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two popular digital marketing strategies that many business owners explore. While both of these approaches have the same goal of increasing your website’s visibility, the [...]

  • Should You Use Google Search or Type a URL?

Should You Use Google Search or Type a URL?

January 30th, 2023|

Are you unsure whether to use Google Search or type in a URL when searching for information online? With 84% of the world's population using Google, it's no surprise that the search engine is [...]

  • PPC vs Content Marketing: Difference and Which Is Better

PPC vs Content Marketing: Which Is Better?

December 28th, 2022|

As a business owner or marketer, it's crucial to carefully consider your approach to promoting your business to achieve maximum exposure. Choosing the right type of marketing can seem overwhelming, but don't fret - [...]

  • Why is Over-Optimizing Bad for SEO (+How to Avoid it)

Why Over-Optimizing is Bad for SEO (+How to Avoid it)

December 6th, 2022|

An optimized website can improve rankings and is essential for SEO success. However, over-optimization of your website content can harm search engine rankings. Fortunately, avoiding over-optimization is simple if you know what to look [...]

  • Why Do Search Ads Extension Matters to Google Users

Why Do Search Ads Extension Matter to Google Users?

November 22nd, 2022|

Consumers are not only looking for information, but they're also actively trying to interact with brands. If you're a business offering products and services online, it might be challenging to capture the attention of [...]

  • two hands coming from different direction playing tic tac toe

Ahrefs vs. Semrush: Comparing the top SEO Tools

November 15th, 2022|

While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have [...]

  • Your Ultimate Guide to Content-Centric SEO Strategy

Your Ultimate Guide to Content-Centric SEO Strategy

November 7th, 2022|

Your Ultimate Guide to Content-Centric SEO Strategy Today, most companies are aware of the basics of SEO and its significance. However, creating content that the customers are searching for is not enough to drive [...]

  • The Benefits of Using Search Audience Solutions

The Benefits of Using Search Audience Solutions

November 4th, 2022|

The Benefits of Using Search Audience Solutions  Nowadays, the trend of internet marketing is increasing. Many business owners and organizations use online marketing to promote their products or services. It's good that Google constantly [...]

  • sample brand identity guidelines of a financial & credit brand

Where Marketing Comes To An End, Branding Steps In

September 23rd, 2022|

So, you've established a company and you want to increase your visibility on the web through branding. The first thing you'll want to know is "How can I begin branding?" From my many years [...]

Should You Do SEO Yourself For Your Business?

May 31st, 2022|

What if we told you there was a better way to draw traffic to your website than advertisements? Well, organic search accounts for the majority of traffic on the web, and more businesses are catching [...]

  • Designer's desk with responsive web design concept.

10 SEO Benefits of Responsive Web Design in 2022

April 11th, 2022|

If there's a "hottest marketing trend" of the decade, it's undoubtedly search engine optimization. Believe it or not, as many as 70% of businesses don't have an SEO strategy. Luckily for you, that means less competition, [...]

  • how much do google ads cost

How Much Do Google Ads Cost Your Business?

April 8th, 2022|

In 2020, global advertisers spent nearly $140 billion on online advertising. Pay-per-click (PPC) advertising on Google is an important segment of this industry. You can invest in this advertising channel using Google AdWords. Even [...]

  • digital marketing mistakes to avoid

10 Digital Marketing Mistakes to Avoid

April 6th, 2022|

In all honesty, most marketing mistakes come down to a lack of coherence in strategy or spending too much money. It's recommended that businesses spend 8% of their revenue on marketing, and for a small [...]

  • group discussing about seo vs sem

SEO vs. SEM: What’s the Difference for Your Business?

March 22nd, 2022|

It's no secret that search engines have massive control over online traffic, but you may not know the extent. Believe it or not, Google Ads alone generated over $147 billion in revenue last year, far ahead of [...]

  • google maps marketing

Your Guide to Google Maps Marketing

March 17th, 2021|

About 72% of consumers who search for a local business visit that store within 24 hours. Another 80% of local mobile searches end with an in-store purchase. With a Google Maps marketing strategy, you can [...]

  • SEO research

Top Tools of 2021 for SEO Research

January 20th, 2021|

Are you trying to increase your SEO score in the coming year? With so many businesses and operations moving to digital formats, search engine optimization is now more vital than ever. To get it [...]

Build Your Brand Identity: Go Beyond The Scope

January 6th, 2021|

In business terms, the scope is the area or subject matter of work that a company will assign a partner vendor to do on a project. It can be as specific as one thing [...]

  • Best white hat link building Strategies

Proven-To-Work White Hat Link Building Strategies for 2020

February 11th, 2020|

About 67,000 Google searches are conducted every single minute. Not only that, but almost 40% of all e-retailers gain organic traffic this way too! Those are some significant numbers. Want to step up your SEO [...]

  • what are backlinks and SEO Link Building

What Are Backlinks?

January 22nd, 2020|

Anyone who cares about SEO Marketing for their business should have a thorough understanding of SEO backlinks. Backlinks are sometimes referred to as inbound links, SEO Link building, Website Backlinks, inward links, incoming links, or inlinks. No matter what you call them, backlinks [...]

  • b2b vs b2c marketing

B2B vs B2C Marketing: What’s the Difference?

January 21st, 2020|

Consider this: more than 20 percent of B2B marketing companies say they have a consumer-friendly approach. On the other hand, B2C marketing companies make 60 percent more cash than those that don't put the customer [...]

  • content marketing metrics

Essential Content Marketing Metrics to Mark Its True Value

January 16th, 2020|

More than half of American companies and a quarter of Canadian Companies use content marketing as part of their strategy. That number is growing. Budgets are growing, too. Many business leaders plan to invest even more [...]

  • What-is-seo-search-engine-optimization-seo-meaning

A Beginner’s Guide on SEO or Search Engine Optimization

September 16th, 2019|

Chances are you’ve already heard about Search Engine Optimization (SEO). Perhaps, from online marketers talking about it- a lot, or you may have even read about it. But what does SEO mean? SEO pertains to [...]

  • What is Content Marketing? An Ultimate Guide

What is Content Marketing? An Ultimate Guide

December 28th, 2018|

Did you know 90% of customers enjoy custom content from their favorite brands? The modern consumer is complex. They no longer become mesmerized by advertisements. Instead, they rely on educational content to make a [...]

  • An Ultimate Guide for SEO / SEO 101

An Ultimate Guide for SEO/SEO 101

June 15th, 2018|

The term search engine optimization (SEO) gets thrown around in marketing conversations like a hot potato. But is SEO really that important? Absolutely! Organic search remains the single most valuable marketing channel at your disposal. [...]

  • Local SEO Why Does It Matter for Your Business

Local SEO: Why Does It Matter For Your Business

November 19th, 2017|

Increasing foot traffic and bringing more customers to your business is the goal of any local business. But competing with larger companies or even other local businesses might be challenging. Fortunately, Local SEO services [...]

  • What is SEO?

What is SEO? SEO marketing and what you should know!

November 18th, 2014|

Research suggests that companies in the US will spend an estimated $79.27 billion on SEO services, in the year 2022. Imagine that! SEO, it seems, is only just getting started. The industry movers are [...]