Research shows that it takes 5 to 7 impressions for a brand to truly achieve brand awareness. While it may seem excessive, a strong brand identity is one of the most important factors in having a successful business. Which is why many businesses turn to brand identity design services to help them craft out a long-lasting and memorable brand.
If you are considering hiring a design firm to handle your brand design, read on for more information on what brand identity design services can do for you.
Help You Craft Out Your Target Avatar
Chances are you’ve heard about the importance of a strong target audience. However, all the research in the world doesn’t create an actual person. A brand avatar is a representation of the actual person that could be found within your target audience.
Typically this avatar has a name, a job, and even a family to go home to. What your brand identity design firm will do, is help you craft your avatar so that you know exactly who you’re communicating to as your brand changes and grows.
This can help ensure that you don’t go off-brand by simply following marketing trends that seem popular at the moment.
Knowing How to Hold Your Audience’s Attention
The average person now has an attention span near eight seconds. Which is why it’s important for any brand design service to know not only how to capture the viewer’s attention but also how to hold it.
This is often done by using unexpected details and commands that make the viewer stop and considers what they’re watching long enough to fully register its message.
The final result is the first step in a long-lasting relationship with your customer.
Help You Define Your Message
Nike wants you to push yourself to your physical limits. Dove wants you to love your body exactly the way you are. What message does your brand send to the public?
Remember every aspect of your brand has an element of storytelling to it. This means that a core message is at the heart of everything from your logo to your website.
By hiring the right design firm will not only be able to define that message but to communicate it in a way that audiences will actually remember.
A logo is one of the first things a potential customer will notice about your business. If you look at some of the most memorable logos on the market, you’ll notice that each of them evoke a specific emotion.
That’s because logos are so much more than a simple icon that you can add on to your business cards.
They combine the perfect use of style, and color psychology to create an emotion that consumers will then relate to your brand.
Brand designers are well-versed in what styles and tones are needed to express the exact emotion you want your consumers to feel.
If you think that your business card simply involves choosing a pretty color as a background for your logo, your behind in the times.
These days, the business card has to grab the person’s attention from the moment they receive it in their hands.
This could mean anything from using various metals instead of papers for your business cards to having business cards that double as thumb drives.
The important thing is that your brand designer will create a method that not only eye-catching but still relevant to your brand and the message that you’re sending.
When it comes to marketing it’s important to take advantage of every opportunity that is provided from a wide range of platforms. This includes social media and all that comes with it.
When you enter a business’s social media page, the very first thing you’ll notice is the header image. While it may seem like a subtle detail, this one photo or video will set the tone for the rest of the user’s experience.
In fact, it could be what encourages the viewer to continue reading.
Brand design specialists understand that no detail should be overlooked. Every image in the design is a reflection of your business, your products, and how you interact with your customers.
A well-defined identity is the core element of every brand. Which is why it’s important to have everything from your brand color palette to the signature font planned ahead of time.
This can be reflected in everything from your packaging to the signage on your storefront window.
You’ll find that brand designers can contribute their talents in both the digital and physical areas of your marketing needs.
One of the worst mistakes in brand design is thinking that something as simple as your label does not need to exhibit beautiful design.
However, it’s important to remember that your label is often where the pricing of your products is listed. Which is why it’s important that its design gives off the feeling of quality and authenticity.
A plan designer can combine the perfect amount of elegance and simplicity to create a label that makes customers want to buy.
Branding Help You Need When You Need It
There are important factors to remember when finding the right brand design service for your business needs. For example, you want to ensure that the design firm is familiar with the culture of your brand and knows how to express it in a way that can grow as your business grows.