When you’re running a business, one of the most important things you need to think about is your company’s internet marketing initiatives. How do you keep your old clients coming back, and how do you draw in new business from all the available digital marketing platforms? Queue in a digital marketing agency…
Running a business and keeping it profitable is a daunting task that requires your consistent involvement. That leaves you with no time to market it properly and bring in new clients that would help you further grow. This is where hiring a digital marketing agency can help you. Read on to learn how hiring an expert internet marketing company can help you make your business more successful.
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A Digital Marketing Agency Will Free Up Your Time
There are a lot of great reasons why hiring a digital marketing agency can help you be more successful, faster, easier and with more ROI. For one thing, it frees you up to focus on your business instead of diverting your time to marketing efforts ( learn, strategize, create a campaign, execute, measure and refine) on all the different platforms like Facebook and Google that exist nowadays. And as any successful business owner knows, one of the keys to success is being able to focus on what you’re good at.
When you’re trying to manage your business marketing on your own, you’re going to wind up getting pulled in a bunch of different directions. When things get busy, marketing efforts are likely to slack off, which can hurt everything from SEO rankings you’ve worked so hard to build to the ROI you receive from your Pay Per Click Marketing.
Hiring a full-service digital marketing agency means you never have to worry about splitting your attention or keeping up with all the different marketing trends, algorithm changes and the labor pains of creating and managing successful campaigns.
You Get Many Digital Marketing Experts for The Price of One
If you were running a restaurant, would you hire a construction worker as your sous chef? Of course not; they would have no idea how to do the job well. Then why would you try to do your marketing yourself or hire one or two in-house marketing managers who can never be an expert in all marketing aspects, instead of working with an Internet marketing company that gives you all the experts you need for the price of one in-house hire?
Top Digital Marketing companies have teams of marketing experts who each specialize in different areas such as SEO marketing, social media marketing, pay per click marketing, and more. They are results-driven because that’s what you pay them for and highly trained in the latest marketing techniques for every platform. Your marketing is the key to your business’s success, so it’s worth getting the best. That is especially important when it costs as little as one in-house hire and can provide you with 10X more return on that same investment.
Get an Outside Perspective on Your Marketing Strategy
When you’re trying to market your company, it can be easy to get stuck on one marketing method or message. You’ve come up with a way you think you can market your company, and that’s the one thing that you focus on, for good or ill. But getting an outside perspective and some new ideas can breathe new life into your internet marketing.
You know your readers best, but digital marketing agencies know how to reach them most effectively. They can suggest new marketing strategies you’d never have thought of on your own. They’ll look at what brings readers into your website and show you how to optimize your efforts to make the most of those trends.
Get a Much Better Return on Investment (ROI)
Marketing is expensive, but it’s an important investment to make in your company. However, you do want to make sure your marketing efforts are in fact giving you a return on your investment. A digital marketing company can make sure you get the most for your money.
The best digital marketing groups are results-driven, meaning their approach focuses on getting you increased traffic, conversion and ideal clients and pick between the right platforms like SEO vs SEM that would work best for your goals. They can utilize specialized SEO services and social media marketing techniques that draw in viewers and convert them from window shoppers to customers. You can talk to them about specific results you’d like to get, and they can work with you to make sure you see that return.
Keep Up with Current Marketing Trends and Industry Changes
Digital marketing literally moves at the speed of light, and keeping up with the current trends is exhausting and labor-intensive. The only way to know what the current memes, new technologies, Google SEO algorithms, and trending topics are is to spend your life on social media and digital marketing platforms. But you’re busy running a business, so you don’t have time to dedicate that much attention to what’s happening on Twitter.
Luckily, that’s exactly what digital marketing agencies do all day every day. Their business is knowing what the latest in digital marketing is, and they can bring that knowledge to your marketing efforts. This saves you time sorting through the latest in things you must keep up with like Google’s algorithms changes to better ways to improve your ROI for your marketing dollars.
Focus on Your Core Competency
The best way to run an efficient business is to let everyone focus on what they’re good at. When you’re doing what you’re good at and not having to deal with other responsibilities, it gives you more intellectual energy. You can be more creative and come up with more and better ways to grow your business from your end.
When you aren’t worried about doing market research or figuring out the latest in SEO or tweeting six thousand times a day, you can focus on your core competency and help your company grow faster. You’ll be able to hone in on the same talent and passion that led you to get into your business in the first place. Being able to combine these extra growth efforts with the expertise of your marketing team can get you an unprecedented amount of growth for your business.
Keep Improving Instead of Hitting a Growth Plateau
When you’re handling your own marketing, it can be easy to settle for “good enough.” Your numbers are doing fine and holding steady, and you’re already doing all you can. So you may see your growth taper off, which is not a healthy place for a business to be.
Digital marketing firms are incentivized to keep your return on investment growing and your marketing results on the rise. If your SEO or social media numbers start to plateau, you may not have any reason to continue your contract with them. This motivation to keep improving can take your business to new levels of success.
Keep Your Staff Small and Your Over-Head Agile
You may be wondering why you have to hire a whole digital marketing firm when you could just hire a digital marketing expert. But when you’re trying to run an efficient business, you don’t want to add one person to take care of one of the most important parts of your business. This person can never be an expert in all marketing fields and It’s much more efficient to contract the work out to a team of experts.
Let’s say for a moment that you’re going to try to hire one person to take the place of a digital marketing firm. You’ll need to find someone who can do graphic design, copywriting, social media marketing, PPC campaigns, and many more. And you’ll need to find someone who’s willing to work for less than you can hire a digital marketing firm for.
That might have been a possibility 5-10 years ago, but today; that is simply impossible to find. That’s because each marketing platform has become increasingly complex to manage and each one takes years to obtain expertise on.
Stops you from Running Off Guesswork
When you’re running a digital marketing campaign, it can feel a lot like guesswork when you don’t know what you are doing. You’re throwing a lot of spaghetti at the wall and trying to see if anything resonates with your readers. But as you might expect, that’s not a great way to generate good results.
Marketing agencies know what does and doesn’t work, and they can pass that expertise on to your company. They’ve already thrown all the spaghetti at the wall, and they’ve studied what works well in various marketing formats. So stop trying to reinvent the wheel, and get a digital marketing agency on your team.
Make the Most of Marketing Technology
Marketing technology can get expensive, especially if you’re buying multiple systems. And while these tools can make a huge difference in your marketing efforts, it may not be enough of a difference to make the investment worth it. But with a marketing agency, you can get access to those tools along with the rest of their services.
Because marketing agencies work with multiple companies, buying that marketing technology is worth the investment. And because they’re working with so many companies, they can divide the cost of this software among all their customers. So you can get access to the power of that software for a hugely discounted price.
Decide What to Outsource
When you decide to hire a digital marketing agency, the first thing you’ll need to do is decide what you want to outsource to this company. You may want to get the company to handle all of your digital marketing efforts, or you may want them to only take over the email or social media aspect. Sit down and take a look at what you feel like you can handle and what you want to handoff.
It’s a good idea to send your more high-impact marketing efforts to the pros. B2B marketers say blogs, email newsletters, and social media content are the most critical to content marketing success, so you should send these things to your digital marketing agency. In-person events, webinars, and pre-produced videos can stay in your court if you like.
Create a Company Style Guide
The key to a successful relationship with your digital marketing agency is clear communication. They know the marketing business, but you know your business and your clients best. You need to communicate to your marketing team what it is you’re looking for with your marketing.
A great way to keep this communication crystal-clear is to create a brand style guide. Your style guide should include any information your marketing team needs to generate content in the tone you want for your marketing. This should include information about the structure, grammar, and tone.
Write Strong Instructions
In addition to a style guide, you should write specific instructions about what you want in terms of content. Your marketing team can’t read minds, and the process will move more quickly if you can communicate clearly what you’re looking for.
If you’re looking for something specific in a marketing piece, be sure to mention that to your marketing team. If you’d like to leave something out, put that in, too. Make sure not to cross the line into writing the article for the marketing team, but do provide clear instructions about what you’re looking for.
Use Good Metrics and Communicate these KPIs
It’s also a good idea to give your marketing team clear metrics of what you’re looking for. This will give them the parameters they need to work in to generate what you are looking for. Ideally, you should work with your marketing team to determine these metrics as they are the experts on the KPIs that matter for each platform.
For example, when they are writing blogs for you; you should figure out how long you want your content to be and what keywords you want to use. It’s also a good idea to determine which SEO protocols need to be used. If you want information included from specific resources or experts, this is the time to bring that up.
Have a Solid Editor
One of the most imperative things in your marketing efforts is making sure all the copy is clean and grammatically correct. Your readers will base what they think about your company on these marketing materials. If there are grammar errors, spelling mistakes, or sloppy sentence construction, your readers will think you don’t care.
Make sure the marketing firm you’re working with employs a good copy editor. They may have an in-house quality control team who reviews content before they send it to you. And it’s a good idea to look over all content yourself before it goes out for publication.
Offer Plenty of Resources
It’s a good idea when you’re turning over your marketing to an agency to err on the side of giving them too many resources to work with, rather than too few. The more information they have from you, the better they will be able to meet your needs. So don’t be shy about sharing.
Give your marketing agency a full profile of your target readers and any relevant information about your business. Share with them reputable sites in your industry and any experts you respect. Give them lists of publications that can be good resources for information in marketing posts; the attitude really is “The more, the merrier.”
Hire a Digital Marketing Agency
Hiring a digital marketing agency can make a world of difference in your marketing success. On your own, you’re flying blind, trying to jam marketing into a too-full schedule, and using substandard tools. A solid marketing team and clear communication with them can help your business grow in leaps and bounds.
If you’d like to get help with your digital marketing, get in touch with us at Brandlume. We can help you illuminate your brand with a solution that works for your business. Contact us today and get started with taking your business to the next level.