In today’s fast-paced and tech-savvy world, implementing effective digital strategies is the key to staying ahead of the competition. Yet, navigating the complex digital marketing landscape can be overwhelming, especially when juggling multiple tasks.
That’s precisely why business owners like yourself recognize the need for expert assistance from digital marketing agencies. If you still wonder how to unlock your business’s full potential in today’s fast-paced online landscape, you’re in for a treat.
In this blog post, you will discover 22 ways a digital marketing agency helps grow your business and succeed in the competitive online arena. It offers helpful advice and practical recommendations to maximize digital marketing. Let’s start.
Table of Contents
What Is Digital Marketing?
Digital marketing encompasses diverse strategies to target and engage customers online. Its impact is evident, with blogging leading to 67% more leads and SEO boasting a conversion rate of 14.6%, surpassing traditional outbound methods. Key tactics include:
- Content marketing
- Search Engine Optimization
- Video Marketing
- Google Ads/PPC
- Email marketing
- Social media marketing
A digital marketing agency utilizes various tactics and tools to help your businesses achieve their marketing and objectives. However, planning and executing effective campaigns can be challenging for solopreneurs and smaller marketing departments.
How Can a Digital Marketing Agency Help Your Company Succeed?
Discover how a digital marketing agency can help your company succeed with these 22 valuable strategies and services.
1. A digital marketing agency will free up your time.
Hiring a digital marketing agency offers numerous benefits, including freeing time to focus on your core business instead of managing marketing efforts across various platforms like Facebook and Google.
This allows you to concentrate on what you excel at, preventing marketing efforts from slacking off during busy periods and safeguarding your SEO rankings and ROI from Pay Per Click Marketing.
2. You get many digital marketing experts for the price of one.
Hiring a digital marketing company gives you access to a team of specialized experts at the cost of one in-house hire. These professionals excel in SEO, social media, and pay-per-click marketing, ensuring results-driven strategies tailored to each platform.
3. You get to have an outside perspective on your marketing strategy.
Digital marketing agencies, with their expertise, can provide fresh ideas and suggest effective strategies you may have overlooked.Analyzing what attracts readers to your website can help optimize your marketing endeavors to maximize results.
4. It helps you keep
up with current marketing trends and industry changes.
Staying updated with current marketing trends and industry changes in the digital landscape can be time-consuming. Digital marketing agencies specialize in staying abreast of the latest developments, such as:
- Trending topics
- Technology advancements
- Google SEO algorithms
By leveraging their expertise, they can keep your marketing efforts informed and optimized, saving you time and ensuring improved ROI for your marketing investments.
5. You can focus on your core competency.
By allowing each team member to focus on their strengths, your business can operate more efficiently and tap into greater intellectual energy, fostering creativity and innovative ideas.
When you’re not burdened with market research, SEO, or social media management, you can devote your attention to your core competency, accelerating your company’s growth.
6. You keep improving instead of hitting a growth plateau.
Managing your marketing can lead to settling for mediocre results, resulting in a growth plateau. Digital marketing firms, driven by the desire for continuous ROI growth, incentivize improvements and ensure rising marketing outcomes. This motivation propels your business to reach new heights of success.
7. Keep your staff small and your overhead agile.
Opting for a digital marketing firm over hiring a single expert offers efficiency and expertise. Trying to find one person proficient in various marketing fields is challenging and costly, as each platform has become complex and requires years of expertise to master.
By contracting a team of experts, you keep your staff small, maintain agility, and ensure access to specialized skills across multiple marketing disciplines.
8. Stops you from running off guesswork.
A digital marketing agency eliminates the guesswork from your campaigns by leveraging their expertise and knowledge of what works and what doesn’t.
Rather than throwing spaghetti at the wall, they have already studied and analyzed effective marketing strategies across various formats.
9. Access the latest tools and tech algorithms
A reputable digital marketing agency provides access to a wide range of tools and technologies necessary for various aspects of digital marketing, including:
- Social media strategies
- Search Engine Optimization
- Content marketing
- Pay-per-click advertising
Free tools like Google Analytics and Hootsuite cover basic tasks such as social listening, keyword research, and competitor benchmarking, while premium tools provide advanced features like automation, campaign management, and analytics for business scalability.
10. Create fresh, impactful content.
Digital marketing experts stay updated with industry news and study your audience to create impactful content that addresses their concerns.
They provide insights into content consumption patterns, such as the effectiveness of videos versus blogs and the engagement generated by social media posts.
11. Expand your online presence.
A digital marketing agency can assist with impactful SEO, social media, and PPC campaigns, targeting relevant keywords, building social communities, and creating user-friendly content across platforms to enhance your brand’s online visibility.
12. Monitor and analyze campaign analytics.
You must stay updated with search engine algorithm changes, which can significantly impact your SEO strategy. By closely monitoring search engine algorithms, your digital partner can swiftly adapt your strategy, ensuring your pages remain indexed and ranked effectively.
13. Boost traffic conversion.
Digital marketing agencies specialize in driving high-quality traffic to businesses through social media platforms, directing them to their websites. These agencies employ various strategies to enhance lead conversion rates, making their services highly cost-effective.
In contrast to traditional advertising methods, which lacked effective conversion tracking, online marketing eliminates the uncertainty and financial risks associated with hit-or-miss campaigns.
14. Achieve better revenue results.
Achieving better revenue directly results from higher conversion rates in businesses. With digital marketing, businesses can ensure a good return on investment by targeting the right audience online.
15. Engage targeted audiences interactively.
Real-time marketing allows direct interaction with potential customers and clients, offering a significant advantage over traditional methods.
Businesses can promptly respond to questions and opinions from leads and potential clients through social media platforms.
16. Optimize mobile conversion.
Nowadays, people use smartphones and tablets more frequently than laptops or PCs, especially on the go. As a result, digital agencies have learned to cater to mobile users effectively to showcase their business offerings to this audience.
17. Ensure online business survival.
Having many website visitors without conversions won’t sustain your business. The digital marketing agency’s professionals ensure your business survives by converting leads into buyers through tactics.
18. Receive ongoing assistance.
Partnering with a digital agency offers ongoing support and guidance, essential for adjusting and optimizing your digital marketing approach as your company evolves. Their expertise ensures your strategy continues to meet objectives and yields desired results.
19. Stay ahead of the competition.
Staying ahead of the competition is challenging in a constantly evolving digital landscape. That said, a digital agency stays updated on market advancements, enabling your company to maintain a competitive edge.
20. Enhance consumer engagement.
A digital agency can boost consumer engagement by creating and executing a multi-channel strategy involving email marketing, social media, and live chat. This leads to increased client loyalty and satisfaction and ultimately drives business growth.
21. Improve customer retention.
You can enhance customer interaction, provide personalized services, and increase customer satisfaction. This leads to higher retention rates and opens up opportunities for cross-selling and upselling to specific customers.
22. Make the Most of Marketing Technology
Marketing technology can get expensive, especially if you’re buying multiple systems. And while these tools can make a huge difference in your marketing efforts, it may not be enough of a difference to make the investment worth it.
But with a marketing agency, you can access those tools and the rest of their services. Because marketing agencies work with multiple companies, buying that marketing technology is worth the investment.
And because they’re working with so many companies, they can divide the cost of this software among all their customers. So you can access that software’s power for a hugely discounted price.
Is a Digital Marketing Agency Suitable for Your Business?
Before hiring a digital marketing company, assess your company’s specific needs and evaluate your marketing skills and capabilities.
Consider whether you need assistance with content overhaul, SEO implementation, website UX redesign, or support for your existing in-house team.
Then, you can determine if partnering with an agency is the right fit and identify the specific digital marketing services your business requires.
15 Questions to Ask Before Hiring a Digital Marketing Agency
Before selecting a digital marketing company, conduct thorough research. Determine your goals, budget, and desired level of involvement in the campaign. Ask the following questions to potential agencies:
- Who will be your designated contact person or project manager within the agency?
- Will the work be executed by in-house specialists or freelancers?
- How does the size of your contract compare to others the agency is currently handling?
- What online tools and software does the agency utilize?
- What portion of your budget will be allocated to administrative costs?
- What are the agency’s criteria for identifying a good or bad client?
- Which Key Performance Indicators (KPIs) does the agency use to measure success, and how will they communicate this to you in routine meetings?
- What can you expect during your contract’s initial 90 days (or equivalent starting period)?
- How frequently will you receive updates on the status of your digital marketing campaign?
- What is the agency’s pricing structure?
- Can they provide evidence of their success working with companies similar to yours?
- What do testimonials, BBB ratings, or Google Reviews indicate about the agency’s reputation?
- What kind of reporting methods are used? Do they offer additional services (e.g., graphic design, copywriting, content creation)?
- Does your agency provide a contract, and what do the terms entail?
- What is included in your service after the initial 90 days?
Before entrusting your business to a digital marketing agency, it is essential to ensure that you are making the best decision for its success.
How to Maximize the Full Benefits of Hiring a Digital Marketing Agency
Now that you’ve decided to use the power of an expert digital marketing agency, here are strategies and tactics that will empower you to extract the maximum value from your partnership with a digital marketing agency:
1. Decide What to Outsource
When you decide to hire a digital marketing agency, the first thing you’ll need to do is decide what you want to outsource to this company.
You may want the company to handle all of your digital marketing efforts, or you may want them only to take over the email or social media aspect. Sit down and look at what you feel you can handle and what you want to hand off.
It’s a good idea to send your more high-impact marketing efforts to the pros. B2B marketers say blogs, email newsletters, and social media content are critical to content marketing success, so you should send these to your digital marketing agency. In-person events, webinars, and pre-produced videos can stay in your court.
2. Create a Company Style Guide
Clear communication is the key to a successful relationship with your digital marketing agency. They know the marketing business, but you know your business and clients best. You need to communicate to your marketing team what you’re looking for with your marketing.
A great way to keep this communication crystal clear is to create a brand style guide. Your style guide should include any information your marketing team needs to generate content in the tone you want for your marketing. This should include information about the structure, grammar, and tone.
3. Write Strong Instructions
To streamline the process and ensure clarity, provide specific instructions to your marketing team regarding your desired content.
While avoiding the temptation to write the article for them, clearly communicate any specific requirements or exclusions you have in mind. This empowers your team to deliver the desired results efficiently.
4. Use Good Metrics and Communicate these KPIs
It’s also a good idea to give your marketing team clear metrics of what you’re looking for. This will give them the parameters they need to work in to generate what you are looking for.
Ideally, you should work with your marketing team to determine these metrics, as they are the experts on the KPIs that matter for each platform.
5. Have a Solid Editor
Having clean and error-free copy is crucial for your marketing efforts as it shapes the perception of your company. Grammar errors, spelling mistakes, and sloppy sentence construction can convey a lack of care.
Ensure the marketing firm you collaborate with has a skilled copy editor, preferably with an in-house quality control team.
6. Offer plenty of resources.
When entrusting your marketing to an agency, provide them with ample resources, such as the following:
- a comprehensive profile of your target audience
- relevant information about your business
- reputable industry sites
- respected experts
- lists of publications for marketing posts
Remember, more information leads to better-tailored strategies and outcomes.
Here are a few key takeaways about the benefits of partnering with a digital marketing agency:
- A digital marketing agency offers various strategies and services to help businesses thrive online.
- Collaborating with a digital marketing agency can provide valuable expertise and resources that businesses may not have in-house.
- From boosting online visibility to optimizing conversion rates, a digital marketing agency can significantly contribute to the growth and success of a business in the digital landscape.
Take Your Business to the Next Level with BrandLume, Your Trusted Digital Marketing Agency
By partnering with a digital marketing agency such as BrandLume, you can rest assured that your business will benefit from the expertise of seasoned professionals.
BrandLume offers various services to meet the needs of businesses across industries. From content creation and SEO assistance to website optimization, lead generation, and advertising, BrandLume has the knowledge and resources to execute effective digital campaigns.