When searching on Google, users don’t always find exactly what they’re looking for in the initial results. They often crave more precise information to meet their needs. That’s where “People Also Search For” steps in, offering users a way to discover more accurate and relevant results beyond their initial query.

But it’s not just a boon for users; it also holds immense potential for businesses. In this blog post, we’ll explore how you can leverage Google’s “People Also Search For” suggestions to enhance your SEO strategy, appear on more search engine results pages, and expand your online visibility.

What is ‘People Also Search For’ Feature in Google?

The “People Also Search For” which was introduced in early 2018, appears when a user clicks on a search result and then subsequently returns to the Google search results page.

It displays keywords related to the user’s initial query, which have been searched for by others who also looked for the same topic. This feature aims to suggest additional relevant questions that the user might not have thought of.

For instance, if a user searches for “healthy meal recipes” and the initial search results don’t precisely meet their requirements, the “People Also Search For” feature may display related terms such as “quick and easy dinner ideas” or “low-calorie meal plans.”

Where Can I Find ‘People Also Search For’?

PASF enhances your search experience, helping you learn related queries and refine your search. Below, you’ll find an example of a search result with PASF, demonstrating how it can provide you with a wealth of additional information based on your initial query.

What is the Purpose of People Also Search For?

The primary purpose of the “People Also Search For” feature is to enhance Google’s search results and assist users in finding precisely what they need. Google aims to fulfill its main goal: concluding a user’s search journey as swiftly as possible.

By doing so, Google enhances the overall user experience, ensuring that people return to Google as their preferred search engine, ultimately making searches more efficient and satisfying.

‘People Also Search For’ and ‘People Also Ask’ Are Different Features

PASF operates after your initial search, showing related keywords that people search for after their initial query. PAA, on the other hand, appears alongside search results in a Q&A format, displaying questions related to a specific keyword.

While PASF provides additional keywords, PAA offers actual questions that people commonly ask about a topic. PAA can be a valuable source for content and blog post ideas.

Google constantly updates its search results and features, aiming to expedite the user’s search journey and enhance the overall search experience, aligning with its mission to be the preferred search engine.

How Does Google’s People Also Search for Feature Work?

Google’s ‘People Also Search For’ (PASF) feature employs various parameters to generate its keyword suggestions:

  • The Location of the Searcher: The algorithm considers the searcher’s location, ensuring that the suggested keywords are relevant to their geographical area.
  • The Main Inquiry: It analyzes the main search query to identify similar questions or topics, ensuring the suggestions align with the user’s primary interest.
  • Previous Queries Entered by the User: The algorithm assesses a user’s previous search history to uncover queries closely related to their initial search.
  • The Device Used by the Searcher: Consideration is given to the device used by the searcher, customizing the suggested queries to match the capabilities and preferences of their device.
  • Content on the SERP: The algorithm examines the content within the SERP to determine which keywords are most relevant to the user’s initial query.
  • Data on a User’s Previous Search Activity: the algorithm examines a user’s past search behavior to fine-tune the recommendations, making sure that the listed terms align with the user’s search history.

These factors collaborate to deliver users a customized list of related search queries, improving the overall search experience and assisting users in finding their desired information more effectively.

Why ‘People Also Ask For (PASF)’ Matters in SEO

The keywords found in ‘People Also Search For (PASF)’ are derived directly from Google’s extensive database. These are the search queries your target audience commonly uses when exploring topics related to your content.

By integrating PASF keywords into your SEO strategy, you can better customize your content to match what your audience is actively searching for, resulting in improved visibility and relevance for your website in search results.

How to Use PASF Keywords for SEO

Incorporating ‘People Also Search For’ (PASF) keywords into your SEO strategy can significantly enhance your online presence and content relevance. Here are five effective ways to leverage PASF keywords for SEO:

1. Keyword Research

These keywords are directly sourced from Google’s search records, ensuring high relevance to your topic. By ranking PASF keywords, you can boost traffic and establish topical authority. Begin by searching for your target keyword and note down its PASF keywords.

2. Content Ideas

If you’re seeking fresh content ideas, PASF keywords are your solution.

  • Start by searching for your primary topic and its PASF keywords.
  • Then, investigate the top-ranking pages for each PASF keyword to uncover unique content ideas.

The advantage lies in broadening your site’s topical relevancy, strengthening your authority, and ranking for additional niche-related keywords.

3. Frequently Ask Questions

Implementing an FAQs section at the end of your articles is an engaging way to connect with your audience and rank for multiple keywords. PASF keywords are ideal for FAQs, as they align with your audience’s search queries.

4. On-Page SEO

Enhance your site’s on-page SEO by integrating PASF keywords strategically throughout your content. Ensure these keywords are used naturally and consider incorporating them into H2 and H3 tags for optimal optimization.

5. Long-Form Content

PASF keywords are invaluable when crafting lengthy blog posts and articles. Long-form content demands comprehensive coverage across various sections and topics.

PASF keywords can guide you in constructing a valuable, lengthy post by providing sub-headings and relevant subjects to explore.

Using these strategies, you can tap into the potential of PASF keywords to elevate your SEO initiatives and boost your website’s visibility and credibility.

How to Rank for PASF Keywords

When aiming to rank PASF keywords, a strategic approach is essential. Here’s a concise guide to help you succeed:

1. Identify Targeted PASF Topics

Utilize keyword research tools to pinpoint long-tail keywords that align with your content and offer a realistic chance of ranking.

2. Understand Search Intent

Analyze Google’s top-ranking results for your chosen keyword to discern the search intent. Ensure your content matches this intent precisely. If the top results focus on “What is content marketing,” create content that explains the concept.

3. Craft an Effective Outline

Develop a comprehensive content outline using tools like Surfer SEO. These tools suggest related keywords and provide content ideas, optimizing your article for search engines and organic traffic.

4. Leverage Interlinks and Backlinks

After publishing your article, implement interlinking by connecting it to relevant pages on your website. This practice builds a knowledge graph and establishes topical authority.

Following these steps can increase your chances of ranking higher in Google’s SERP and driving organic traffic to your website.

People Also Search for in Mobile SERPs

In mobile searches, PASF appears around 67.35% of the time. It offers brief explanations, images, or text related to your query, often labeled as “Related searches.”

Click the three dots above the PASF box for insights like “Related searches that other people have done” and “Your search & this result,” personalized to your query and intent.

PASF is not an ad; it’s a search result. Ads are always marked as “Sponsored” or “Ad.” Further options and feedback options are available lower down in list format.

People Also Search for Statistics

Extensive research reveals intriguing statistics about “People Also Search For” (PASF):

  • On desktops, PASF appears in approximately 58.74% of monitored SERPs, suggesting its widespread usage.
  • Combined with mobile SERPs, where PASF is already prevalent at 87.05%, it signifies a significant shift in search behavior.
  • On average, around 8.77 “People Also Search For” boxes appear for each keyword.
  • SERPs with 10 PASFs are more common.
  • Most organic results featuring PASF are found within the top ten positions, emphasizing its relevance.
  • PASF appears to influence the first page’s ranking, though the exact reason remains unknown.
  • Notably, desktop PASFs display slightly fewer topics compared to mobile PASFs.
  • Mobile PASFs frequently show eight topics, making the results more concise.

These statistics suggest that “People Also Search For” is more than an experiment and is likely to grow and expand rapidly in the future.

6 Tools to Find People Also Search For (PASF) Keywords

There are several tools at your disposal to discover PASF keywords:

  1. Google’s SERP: Conduct a Google search and look at the “People Also Search For” section located at the bottom of the search results page to uncover related keywords.
  2. Keywords Everywhere: Provides keyword data directly within your Google search results, including PASF keywords.
  3. Ahrefs: An SEO tool that allows you to analyze competitors’ keywords and explore PASF keywords for your target topics.
  4. BuzzSumo: Helps identify popular topics and related keywords by analyzing content performance and social shares.
  5. Ubersuggest: A keyword research tool that offers insights into PASF keywords and their search volume.
  6. Term Explorer: This tool enables in-depth keyword research, including identifying PASF keywords for your niche or topic.

Utilize these tools to expand your keyword research and incorporate PASF keywords into your SEO strategy effectively.

Transform Your Search Engine Game Today

Harnessing Google’s “People Also Search For” feature can be a game-changer for your SEO strategy. So, why wait? It’s time to put these valuable suggestions into action and watch your website soar in the rankings. Grow organic traffic with our fully managed SEO service. Contact us now.