As the internet continues to grow and diversify, businesses are scrambling to create a winning digital marketing strategy and therefore, the role of digital marketing agencies is crucial.

It’s no wonder when over half of the world’s population is on the internet. Of the 4.4 billion users, about 3.5 are active on social media.

Digital marketing agencies have learned that understanding the statistics of the most popular social media websites is important. By understanding this information, they can create an informed marketing strategy that will target a specific audience. Check out our article on How Can A Digital Marketing Agency Help Your Company Succeed for more details on that.

With consumers having access to more information than ever, at the tip of their fingers, they are doing more research before making a purchase. A business should be striving towards creating value for their customer.

We think that Philip Kotler said it best when he said, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”

What Should a Digital Marketing Company Cover?

Marketing at its core is understanding what customers value, and what they need. Marketing covers many different areas in business including market research, consumer psychology, pricing, and design.

Digital marketing takes these philosophies into our current digital age. There are 7 main areas that internet marketing can be broken into.

7 Areas of Digital Marketing

Each area in digital marketing is continually growing and evolving, so it’s important to stay on top of market trends. Here is a quick overview of what digital marketing encompasses.

Social Media Marketing

Social media marketing is probably the thing that comes to mind when digital marketing is mentioned. This type of marketing focuses on creating unique content through a social media campaign for social media platforms.

Businesses are taking notice of the importance of social media in our culture. It’s hard not to notice when in April of this year social media users grew by 202 million.

Social media platforms include the following:

  • Facebook
  • Snapchat
  • Twitter
  • Instagram
  • YouTube
  • WhatsApp
  • Reddit
  • LinkedIn

Each of these social media platforms has millions of users. By using social media, businesses are increasing their reach.

Digital Advertising

Digital advertising is what it sounds like. Businesses will find various avenues on the internet to advertise.

In 2018 businesses spent $74 billion on social network advertising alone.

Search Engine Optimization (SEO)

Google is the single most used website on the internet. 92.42% of all internet searches are conducted by Google. This means that Google carries out 100 billion searches every month.

Search engine optimization is the process of improving your businesses’ organic rankings on search engine websites. Different techniques will help increase traffic on your website.

Content Marketing

This type of marketing takes advantage of a long-term strategy. Content marketing focuses on creation as well as the distribution of content.

The content is molded to be engaging, educational, entertaining and value-adding. The purpose of the content created is to help potential customers.

Mobile Marketing

The mobile marketings goal is to connect brands to consumers via smartphones or tablets. This could be via apps or websites.

Email Marketing

Email marketing is the practice of sending promotional and commercial content via email messages. These emails are typically sent to those who have voluntarily signed up for emails.

Web Analytics

Web analytics is the process of collecting, measuring, analyzing and reporting web data and could be seen as one of the most important aspects of digital marketing.

By understanding this data, businesses can further optimize web experiences for their customers.

Digital Marketing Agencies

As digital marketing continues to grow, it becomes more complicated and difficult to navigate. Hiring a digital marketing firm will free up time and energy for your company to focus on things like research and development, or rewarding your hard-working employees.

There are many digital marketing agencies out there. How do you know which ones are worth hiring for the job?

How to Choose a Digital Marketing Agency

Hiring a digital marketing agency can free up a lot of your time. Before you choose an agency to work with, you will want to address your companies specific needs.

Ask the Right Questions

There are some questions that you need to ask yourself, to make sure you can make the best decisions.

  1. What are our goals with digital marketing?
  2. What is the most important feature for our company with digital marketing?
  3. Could we save time with automated services?
  4. What is our budget for hiring a digital marketing agency?
  5. If automated, which tasks, would save us time?
  6. What is the cost of working with a digital marketing agency?
  7. Are we looking to work with someone short term or long term?
  8. Do we need something new, or can we add features to what we already have?

Not sure how to answer these questions? We’ve outlined some example answers you may find fits your situation!

  1. Our companies goal is to increase traffic on our website and to convert leads to customers.
  2. The most important feature for our company is the ease of access. We want to be able to track our progress.
  3. Right now we are tracking our customers and trends with excel spreadsheets. If we could automate this tracking, we could save hours each week!
  4. We could save time each day by having an automated system that will send emails to us. Right now we have to manually send it out, and we are spending a lot of time doing it.

Once you have your goals lined out, and the desires you have for a digital marketing firm, you will better be able to find an agency that will fit all your needs.

Budgets are important for every company. When it comes to working with a digital marketing agency you will want to go where you get the best value for your money. Take into consideration the agency’s expertise and the ease of doing business with them.

Take Your Time

Be sure to take your time! Do your research! Find a digital marketing agency that fits your companies style. This will