If you are in business, you’ve probably heard that social media marketing is needed to succeed in today’s digital first marketplace. A proper social media marketing campaign isn’t just to have a presence but to grow your brand and reach a larger audience. With the right social media campaign, you can gain recognition and increase your sales revenue.
Don’t fall into the trap of thinking you need to be on every social platform. It is not a one size fits all proposition. Each social media channel attracts its own demographics. Your job is to figure out which platforms your target audience is most likely to spend time on.
Do a critical analysis of who utilizes your services and if it aligns with your business model. There are decisions that will need to be made if you plan to reach a larger demographic. As with any marketing tool, you want to be strategic and spend your dollars wisely.
Each platform has something unique to offer. Keep reading to learn how to create the ultimate social media marketing campaign.
Why is Social Media Needed for Business?
Social media is needed because it has the potential to place your business before a global audience. Facebook alone has 2.4 billion users and the other social platforms combined add over a billion more.
As we move forward with the enhancement of technology, more people will be online and doing day-to-day tasks. We can already shop, order take-out, do online banking, and even receive a medical diagnosis.
Businesses must stay abreast of technology to remain competitive. If they are unwilling to go where the customers are, they risk not being seen at all.
You need to look no further than the recent Popeye’s chicken sandwich viral phenomenon that netted the company a hefty amount of free advertising. The social media campaign was successful because they were able to generate social interest in a non-existent beef with competitors.
It demonstrated that a post strategically placed could be shared millions of times and take on a life of its own.
You Can Have a Social Media Campaign That Includes Multiple Platforms
Your social media marketing campaign can be shared on numerous platforms. Using the Popeye’s campaign as an example, people were engaged on Facebook, Twitter, YouTube, Instagram, and other sites.
Most social platforms have the capability to allow users to auto-share content. Someone posting on Facebook could have their content automatically posted to Twitter and Instagram. Getting a user to share your posts could lead to exposure in infinite numbers.
If you choose to have multiple social media business pages, there is no need to create a separate campaign for each platform. Make minor tweaks and deliver the same message for cohesiveness.
Here is what popular channels offer.
Since Facebook has the most users it will usually attract the most amount of business. Be careful with this line of thinking because if you are trying to attract teens or young adults, Facebook may not work. But if you steer the social media campaign towards their parents, you will see results.
Facebook offers many opportunities to launch marketing campaigns, including targeted paid advertisements. They also have apps to help you grow your email marketing list, accept payments, and chat with customers.
Similar to Facebook, Twitter offers an impressive targeted advertising platform. Their audience targeting features help you zero in on the users and their habits. If you know your audience loves sports, Twitter can place your ads in between posts related to sports.
Twitter is also known for incorporating the infamous hashtag into social media campaigns. These are short phrases formed together with a hashtag or this symbol # as the first character. Ex. #SocialMediaCampaigns or # BrandLume
By using hashtags your content is placed into a sub search group with everyone utilizing that phrase. Try to create hashtags unique to your brand.
Instagram is owned by Facebook so you’ll have several integration features. You may also find that many of your Facebook followers are also on Instagram. This can potentially double your exposure.
For the best Instagram social media campaigns; you will need to have vibrant and engaging images. Video is also a big feature and if you can get the message inside a one-minute video clip you’ll have success in capturing the viewer’s attention.
Pinterest is a visual art social platform. Users post and share pictures of everything from their pets to items they hope to buy and storyboards for a wedding.
The goal is two-fold. One you want to have amazing photos of your product or service. Second, you want people to be able to easily share these images and a quick description that includes your links.
YouTube is another platform with a massive reach. If you don’t have money for television advertising, create a YouTube channel. You can post your video advertising campaigns on your channel.
They also have targeted marketing options.
Google is the internet, well a big part of it. Most people do not see Google as a social media platform but things are changing.
They offer what is called Google My Business Page. This feature is located in the right column of Google’s search engine. The GMB Page pops up when someone enters your business name in the search field. It can also return a result if they enter your type of business and city.
Where your social media campaign comes into play is Google now offers users the ability to post promotions within their business grid. You can also share images, videos and have a review section.
Google is also the master of CPC and PPC Marketing.
Other Platforms for Social Media Ad Campaigns
There are product-specific websites that also offer social media platforms. For example, an author or publishing company will want to market on GoodReads. If you are a home improvement provider utilizing platforms like HomeAdvisor and Angie’s List is a must.
Live Streaming and Video Marketing is Taking Over
If you are about to launch a social media marketing campaign, you’ll want to come up with a way to incorporate live streaming. This feature is offered on all major social media platforms.
Live streaming is beneficial to your business and Internet marketing strategy because it can be incorporated in different ways.
A business can design a Video marketing campaign around a new product by doing a live demonstration. Go live from events where you are a featured speaker. Businesses with physical locations can go live in your store and get testimonials from clients.
You do not need expensive equipment. A smartphone with a high-quality camera and a steady hand or tripod is all that’s required.
There are various apps available that will allow you to live stream to multiple social media platforms using one smartphone. More importantly, the capability allows you to build connections with the people you engage with online.
Influencers Expand Your Social Media Campaign Reach
Social media influencer marketing is a growing trend and one you should consider for your next campaign. People often believe an influencer has to be a celebrity or someone famous. The truth is anyone with a favorable following and the ability to persuade others is an influencer.
Social media campaign examples for influencers include product placement and demonstrations.
Once you find the right social media influencer for your business, have the person feature your product on their social platforms. Strategically include product placement within the camera’s view or wearing branded clothing or an item you sell.
Influencers are required to list that the product is a paid advertisement.
Cost-effective Advertising for Every Budget
What makes social media advertising a useful tool in your digital marketing arsenal is the fact that any business can use it. No matter the size of your marketing budget, you can create a campaign.
There are businesses that can help you create a social media strategy that works for you. They are multi-faceted and include everything from website design, social media campaigns, to brand identity design services.
Small business owners are often creative. You will be amazed by what you can do on your own to add value to your social media channel.
When it comes to cost, keep in mind that your social media content is there until you delete it. This means a campaign you ran two years ago can still be discovered today. This expands your return on investment without you lifting a finger.
Plus, to bring an old ad back to life, simply share it or restart the ad campaign.
Analytical Data at Your Fingertips
No business can properly rate how a social media marketing campaign is doing without having access to real-time data. When you run advertising on most platforms today, they offer live analytical reporting.
This information is constantly updating which shows how the campaign is doing. You can use the information to extend the ad in real time. Also, tweaking the demographics to get better results is an option.
Tie your social media insights and your website insights together and get a better view of sells generated from the campaign.
Social media insights give you a view of who is checking out your content including their age, gender, and ethnicity. It also shows what cities, states, and the countries they are viewing your ads from. Analytics allow you to narrow down the best days and times to run ad campaigns.
Social Media Marketing Amplifies Your Website Reach
Social media is an extension of your business website. Use it to share content like your blog, products, and information about your team. With the right search engine optimization strategy, your sales funnel can be expanded.
It is important to have a business website because as effective as social media is to your marketing campaigns, there are many distractions. The opportunity to attract someone and keep them focused on your content falls within a small window of time.
When drafting your social media ad campaigns do so with lead conversion in mind. You’re wasting time and money if your ultimate goal isn’t to increase overall earnings.
Increase Your Online Ratings and Reviews
The best social media campaign results are ones that lead to ratings and reviews from people who gave your business a try. By utilizing brand advocacy programs, you indirectly encourage your advocates to leave testimonials on your social media pages. You can also get them to rate your products and services on various platforms.
On the subject of brand advocacy, your employees make the best advocates. As part of your campaign consider utilizing employee advocacy on social media.
Your employees have their own social following. If they love where they work they’re more likely to share the business content. Speaking favorably about the business products and services will come across as genuine and sincere.
Promote What Your Business is Doing Offline
Businesses with brick and mortar locations should create social media campaigns that will draw in the local audience. Use the tools available to raise brand awareness and get people through the door.
In addition, create promotions to spotlight what you’re doing in the community to attract people that share common interests. Sometimes people will support a business if that business supports what is important to them.
When you sign-up to participate in community events, awareness programs, or as a vendor, use the opportunity to go live. Let your social media following know the event is coming up, the time, and location of your set-up.
As people arrive have branded T-shirts, baseball caps or other promotional giveaways. Ask people if you can take a picture to post on your social media business page. Also, ask them to make a post about the event and tag your page or share your post.
Are You Ready to Grow Using Social Media Marketing?
Creating a social media campaign can gain exposure for your business in many ways. A campaign is far-reaching and most importantly; it continues to live on even after you stop promoting it.
Are you ready to expand your reach and increase your income? We have everything you need to market your business more efficiently and effectively.
Click here to connect with us and see how we can help your business grow through social media marketing, hassle-free.