Want to take your next video viral? You’ll need to know what viewers like. Making content that resonates with your audience isn’t a crapshoot. In fact, many of the most successful videos utilize a formula to ensure their success.
Want to learn more? Video marketing insights can help. Read on to learn more about how you can grow your influence with viral marketing videos.
The Quick and Dirty Tips
According to Wirebuzz, viewers retain 95% of a message from the video, they have watched compared to 10% when reading the same information in a text block. Whiteboard videos, for example, can give your company the edge. Explaining information to users without losing their attention is crucial.
Wake up! Consumers find big text blocks time-consuming. A video is a far more engaging platform when attempting to capture an audience’s attention.
Take it from marketing master, Gary Vee. You are competing for your audience’s attention. The most attention-grabbing, engaging, and valuable content will always win out.
To do this, you’ll need to create video content that adds value to your viewer’s life. How do you do this? Well, for starters, you’ll need to know what it is that matters most to your audience.
By doing so, you’ll better understand how you can reach them. Rather it’s offering them a solution to their weight loss needs or making them laugh, you’ll want to ensure that your audience is a little better off after watching your video.
Keep it Short and Sweet
There’s a reason that audiences are attracted to videos with quick editing jumps and short video lengths. There’s a lot of content out there to choose from. You’ll want to get in and get out as quickly as possible.
When you create videos that are short in length, you maximize your chances of retaining your audience. If you post to Youtube, you can even use your analytics to help you tailor your videos.
How so? Your Youtube analytics will show you how long your videos typically retain attention. These stats will also show you when your audience typically clicks away. Knowing when you’re losing your audience’s attention can help you create stronger videos.
For example, according to market research, almost two-thirds of consumers prefer videos under 60 seconds. So, keep it short!
Use translation to boost your viral video campaigns
An easy and proven way of giving your viral video campaigns an extra push is by utilizing translation to make your content available in different languages. Digital marketing experts and even Google itself agree that by providing multilingual subtitles or closed captioning for your videos increases your visibility in international SEO, instantly boosting your reach potential. Videos with greater accessibility options such as closed captioning are also proven to get better overall engagement. And if you’re aiming for viral, reach and engagement are your best friends.
Why Should Your Business Utilize Video Marketing?
If you want to stay competitive, you’ll need to ensure that you’re getting a share of the attention your competitors are already receiving. 72% of businesses use video marketing in their marketing campaigns. They do this for good reason. Video marketing is a reliable tool for improving a business’ conversion rate.
For those who are still unsure about the importance of video marketing, don’t worry. We’re here to prove that video marketing is indeed an essential part of your business marketing strategy for 2019 and beyond.
A huge increase in content marketing shows that businesses are more interested in creating videos than ever. Our research shows that this number has increased by 18% in the past year alone.
The same research found that 85% of consumers would like to see more videos from companies and among all viewers. 81% of viewers said they were convinced to buy products or services just by watching the seller’s videos.
Imagine how video marketing could help you grow your conversion rates? Videos are also a great tool to drive more traffic to your company’s website. 76% of marketers claim that it has helped them drive traffic to their website. A whopping 80% even said that it has increased the dwell time of consumers on their websites.
The longer your audience stays on your website, the greater chance you have at making a sale.
On the other hand, video marketing does not necessarily guarantee an increased volume of sales. If you’re creating high-quality content, you’ll want to bear in mind what your consumers want to see. Without doing this, you can waste money on expensive shoots.
You’ll need to bear in mind that there is no one size fits all approach. The same video technique won’t always work across industries. Instead, you’ll need to tailor your approach when it comes to marketing to different groups of consumers.
Take a lesson from online shoe retailer Zappos. When they started video marketing several years ago, their sales jumped 70% above average. However, they’ve since realized that not all of their videos were offering equal conversions.
Don’t make video content that feels like you’re just throwing things at the wall. When you begin to have success you’ll need to understand your analytics.
Your audience can tell when you’re unsure of what it is that they need from your brand. These potential customers are likely to flip to the next suggested video if you do. That next video? It could very well be your competitors.
Understand your video analytics. This will help you better understand which of video are performing best. Duplicating your sales results can be made easier when you understand just what it is that’s working.
You might realize now video works best only when your target customers see immediate value from the video. This is known as adding value.
To do well in video marketing and maximize your company’s ability in capturing business value out of videos for customers, you will need to understand the sales life cycle of your audience. This will aid in creating videos that are relevant to your customers. Deliver your content at the right time to avoid terrible and unwanted results.
Nothing says business faux pas more than these examples. Don’t let your business end up next on the list! The big question now is, how will you know if you are getting the right video messages to your prospects? Well, it can help to have some expert guidance.
Experts with video marketing expertise can help you get on the path to online success. Using experts doesn’t have to suck up your entire marketing budget either. In fact, using the market research and expertise of an outside firm can help you save money on shoots and advertising in the long term.
Don’t Waste It!
Your ad dollars are valuable. If you want to ensure that you aren’t wasting them by pushing a video that doesn’t resonate with consumers, we’re here to help.
Visit BandLume for more great information, Upfront all-inclusive prices and expert advice to help you dominate the video marketing segment for your industry.