Consider this: more than 20 percent of B2B marketing companies say they have a consumer-friendly approach. On the other hand, B2C marketing companies make 60 percent more cash than those that don’t put the customer first.
What’s the bottom line? When it comes to marketing, no two strategies were created equal. Read on to understand the differences between B2B vs B2C marketing!
Intro to B2B and B2C Marketing
Need an intro to B2C and B2B marketing? Join the club. For those in the advertising business, B2C and B2B marketing types are nothing new.
However, you may not know the latest B2C and B2B marketing tactics to use nowadays. But don’t worry, we’ve got everything you need to get back on track. Short for business to business, B2B marketing is all about having the customer make so-called “process-driven” buying decisions.
Also called business to consumer marketing, B2C marketing is more about encouraging customers to buy products based on their emotional response. Still with us? Honestly, it’s not as hard as you’d think to tell the difference between these two marketing types.
Does your company dabble in both B2C and B2B marketing? If so, then you’ll know that the primary difference between them comes down to consumer relationships. Take a look at everything you need to know below!
B2B Marketing = Building Personal Relationships
First things first, B2B marketing is heavily focused on building interpersonal relationships with clientele. Why is that? Clearly, having a solid connection with customers is the key to driving long-term buys in the future.
Thus, building relationships while customers are buying products is essential for this unique marketing type. That’s because you’ll be able to show off what’s really important to your business, including things like:
- Company practices
- Company ethics
- Company morals
Obviously, having this strong relationship with your target clients is what will set you apart from the competition. As if that’s not enough, B2B marketing is a great way to build awareness for your organization’s brand as well. What’s the point of this marketing style?
Answer: the main goal of B2B marketing agencies is to generate leads for their customers. Since repeat customers are number one for continued business, the failure to form these relationships could result in your company putting up a “for sale” sign.
Nobody wants that, right? Here’s the thing: the majority of today’s customers prefer to read reviews online before they make a purchase. That means that having one super negative review can put the brakes on your company’s revenue.
But here’s the catch. Most business to business buyers actually enjoy reading negative reviews for more insight and depth about a certain product. Yes, you read that right.
Surprisingly enough, websites that only contain five-star reviews may seem suspicious to customers looking for real responses. What do you do if you get a bad review? All you have to do is respond to it as soon as possible, providing a solution that works well for both parties.
In a nutshell, spinning a negative review into a positive result is the best way to show customers you’re real and authentic. Can’t you beat that!
B2C Marketing = Building Business Relationships
What’s the real deal about B2C marketing, anyway? For those that are unaware, the chief point of B2C marketing is to make customers buy products on a particular client’s site to boost sales.
To be successful at this strategy, the marketing agency’s customer has to provide the ultimate navigating experience on their website. Admit it: we’ve all heard the saying that time is money. That’s why B2C marketing places efficiency above all else, reducing the time it takes to build customer relationships in the first place.
But here’s the kicker – ultimately, this transactional marketing style can feel a little bit impersonal to a brand’s clientele. In spite of this, delivering top-notch products to your target audience is still important with B2C marketing, which is fantastic for making cash as quickly as possible.
And get this. Contrary to business to business reviews, poor business to consumer reviews are often buried beneath a ton of glowing, positive reviews instead. In addition, your marketing agency will work hard to increase the number of reviews your brand gets too.
How so? Usually, expert B2C marketers can encourage customers to leave reviews by offering them discount codes or store credit as an incentive. In case you didn’t know, this process is typically done through remarketing or email marketing.
If you want to know how B2C marketing works, allow us to explain. First of all, a B2B-oriented firm would prompt its client’s customers to leave a review of their purchase after buying a product. Then, the customer would normally be rewarded with a nice discount, which makes them want to spend more money on a particular website.
Pro tip: to make the customer experience even more special, there’s no harm in adding brand ambassadors to your organization’s brand too. Talk about creating customer value!
Marketing Agency Branding Tactics
Want to learn more about marketing agency branding tactics? You’ve come to the right place. For starters, branding is a huge part of any successful B2B marketing campaign.
In spite of this fact, B2B marketers are able to build brand awareness by building strong relationships with customers. What does this mean? Basically, B2B marketing aims to consistently present and deliver a company’s services or products to the best of its ability.
For those who are curious about business to business search marketing strategies, knowing where you’re positioned on the market and making sure your organization stands out can generate more leads. To do this, B2B marketing companies should have an ultra-sharp awareness of their target audience’s personalities as well, which includes:
- Adjusting a company’s brand to meet a target audience’s needs
- Building a company’s brand awareness for consumers
- Increasing a company’s overall customer base
How about marketing tactics for B2C-focused companies? Here’s the breakdown. B2C marketing focuses on prioritizing a customer’s message to their target audience.
For those who are still scratching their heads, branding is the ultimate way for advertisers to:
- Deliver a strong message
- Build customer loyalty
- Create brand credibility
- Emotionally connect with customers
- Motivate buyers to make a purchase
Keep in mind that B2C marketing only provides brief interactions between the company and the customer, which makes it a little more difficult to establish a quality experience. To bring them back for more, B2C marketers have to be careful to write inspirational content and deliver a consistent message. Sounds simple enough to us!
B2B and B2C Digital Marketing Decision-Making
Does B2B digital marketing decision-making give you a headache? Making a smart decision with this type of marketing campaign has to do with comparing your company with your competitors.
Although it might seem weird at first, analyzing an organization’s positive impact against the competition is the quickest way to get ahead. What does the B2B decision-making process even look like? We’re glad that you asked.
For B2B marketing customers, the process begins with taking a look at a specific individual or company’s needs. Naturally, these can be categorized into emotional and rational motives. A good example of rational motives are the ones that have to do with money and investments.
Meanwhile, emotional motivations can include anything that creates a more intimate relationship between a customer and a company. That being said, the goal of B2B marketing is to better understand a target audience to make decisions that lie in their favor.
That means you’ll have to deliver a clear message that will place you in the lead simply based on customer and brand loyalty. As for B2C digital marketing decision-making, the process starts by making choices that will provide the highest return on investment for clients.
To make this work, a B2C marketing agency has to make inspirational ads that make a customer feel like they truly need a specific product. How do they do this? By identified the consumer’s need, providing the perfect product should be a no-brainer with this marketing strategy.
Despite this fact, B2C customers tend to be a lot more easily swayed in terms of what they’re willing to purchase on a site. So, that’s why expert B2C marketers work hard to make the whole decision-making process super easy on consumers. Otherwise, users might go to a different site with better deals and cheaper prices!
Targeting Audiences With Digital Marketing
Question: how can you target audiences with digital marketing? Look no further. For business to business marketing, targeting audiences with a niche market is the key to success.
Obviously, a B2B marketer would have to know the demographics of its target audience first. How can they possibly do this? Amazingly enough, using and analyzing reliable data is the way to figure out a brand’s target audience.
As a matter of fact, there are a bunch of different kinds of user data available to brands, including quantitative and qualitative information. In addition, a good source for customer data can be found by researching keywords or checking out Google Analytics.
Another way that audiences are targeted with this marketing style is by looking at the search engine results pages to see what users are searching for. That way, you’ll be able to draw in the exact clientele that you need by creating:
- Targeted ads
- Customer-oriented keywords
- Prospective customer lists
But wait – there’s more. On the opposite side of the spectrum, business to consumer marketers work in a much larger market, which means that its target audience is more widespread. Have you ever heard of a marketing funnel?
For those who are feeling clueless, following the marketing funnel leads to emotionally-driven ads customers who have a lot of knowledge about a particular product. Therefore, using customer data is a given for finding “top of funnel” leads. Clearly, this can turn cold calls into warm leads.
As if that’s not enough, remarketing to former customers can hopefully bring them back to a certain company website to make a purchase too. After all, that’s what digital marketing and sales are all about.
Are you asking yourself, how can I find a marketing agency near me? The answer is simple: do a simple online search to find the closest one in your area!
B2B vs B2C Marketing: What’s the Difference?
Not sure how to tell the difference between B2B vs B2C marketing? We’re here to help. As we mentioned above, business to business marketing is all about building emotional ties with a customer, while business to consumer marketing focuses on selling products quickly.
If you’re unsure of which marketing type to go with, just take a second and think about what kind of company you work for. Are you all about taking the time to make customer relationships or is pushing product more your style?
The truth is, there’s no wrong answer, especially when you decide to combine both kinds of marketing strategies. Need a push in the right direction? From distinguishing between different marketing agency tactics to understanding digital marketing decision-making, our handy guide has everything you need to get started.
Whatever advertising method you choose, you can’t go wrong with creating targeted ads, customer-oriented keywords, and prospective customer lists. To be quite honest with you, these tactics are the smartest way to make a splash in your industry. Trust us – you’ll find your brand standing out from the rest in no time!
Want to illuminate your brand? Contact us today for a free consultation!