Are your PPC campaigns falling short? Are you struggling to turn those clicks into conversions? We understand your pain. Fortunately, there are proven tactics that can help you improve your conversion rate and maximize ROI.
In this blog, we’ll reveal 16 actionable tips for increasing your PPC conversion rate. From creating compelling landing pages to generating targeted campaigns, we’ll cover everything you need to know to make your campaigns more profitable.
With these strategies in your arsenal, you’ll be on your way to PPC success in no time.
Table of Contents
What is PPC Conversion Rate?
The PPC conversion rate refers to the percentage of individuals who take a desired action, such as:
- filling out a contact form
- requesting a free trial
- performing another desired activity after clicking on your ads.
Achieving a higher conversion rate implies that your campaign generates positive business outcomes, depending on your goals.
Boost Your PPC Conversion Rate: Tips and Strategies for Success
Here are valuable tips and strategies on how to increase your PPC conversion rate:
1. Create Compelling Landing Pages
To create an effective landing page, it is crucial to define your objective clearly. Determine the desired action you want your target audience to take and design a page that drives them towards that goal.
Avoid overwhelming visitors with multiple offers on a single page. Instead, create distinct landing pages for each PPC offer to ensure clarity and avoid confusion. By doing so, you can effectively guide your visitors toward the desired action.
2. Run Mobile-only Ads
To target your desired audience effectively, consider running mobile-only ads for high-intent users. Rather than vague search terms like “What is the best foam mattress,” focus on more specific and actionable phrases such as “buy a foam mattress.”It’s essential to recognize that users interact with online content differently on mobile devices than on desktops.
Therefore, a lengthy 2,000-word white paper on mobile PPC ads may not be suitable for mobile users. Instead, create content that caters to their mobile internet habits and behaviors, ensuring your ads are tailored for maximum effectiveness on mobile devices.
3. Know Your Current PPC Conversion Rate
Keeping tabs on your conversion rate is essential to gauging the success of your PPC campaigns and identifying any areas that may need improvement. It is crucial to clearly understand your current conversion rate before making any changes to your strategy.
With accurate data on your conversion rate, you can make informed decisions about optimizing your campaigns and achieving your desired results. So, track your PPC conversion rate regularly to ensure that you are on track toward achieving your campaign goals.
4. Analyze and Optimize the Purchase Funnel
Analyze the customer journey from the initial click on the ad to the completion of the sale. Pinpoint any barriers or areas of difficulty within the purchase funnel and refine the process to create a seamless experience.
To capture your audience’s attention, your ad copy should be relevant and compelling. Start by understanding your target audience’s needs and pain points, then use language and messaging that resonates with them.
Emphasize the benefits of your product or service, and explain how it can solve their specific problems. Doing so allows you to create ad content that truly speaks to your audience and drives meaningful engagement.
6. Enhance Ad Quality Score
A high-quality score can lower your click costs and boost your ad rankings. Enhance your ad relevance, landing page experience, and expected click-through rate to improve your score and increase conversions. Doing so can achieve better results while maximizing your advertising budget.
7. Incorporate Remarketing
Incorporating a remarketing strategy involves showcasing personalized advertisements to individuals who have previously visited your website but did not make a purchase or fulfill a specific action. By retargeting these users with relevant ads, you can remind them of your products or services and encourage them to revisit your website and complete the desired action.
8. Select the Right Keyword Match Type
Choosing the right keyword match type is another important factor in increasing your PPC conversion rate. There are three keyword match types:
- broad match
- phrase match
- exact match
Broad match casts the widest net and may attract irrelevant traffic, while exact match targets only specific keywords and may limit your reach. The phrase match strikes a balance between reach and relevance, making it the optimal choice in most cases.
9. Filter Out Negative Keywords
Filtering out negative keywords is another helpful tactic for increasing your PPC conversion rate. Adding these keywords to your negative keyword list can prevent your ads from showing up for irrelevant searches, thus reducing wasted ad spend and improving the overall relevance of your campaigns.
10. Target Your Competitors’ Top Keywords
One effective way to increase your PPC conversion rate is to target your competitors’ top keywords. By researching your competitors’ keywords, you can identify high-intent search terms likely to convert.
By incorporating these keywords into your campaigns, you can attract users who are already interested in your products or services, increasing your conversion rate of PPC.
11. Use SKAGs to Improve Your Quality Score
SKAGs, or Single Keyword Ad Groups, are a powerful way to improve your quality score and increase your PPC conversion rate. You can create highly targeted ads relevant to the user’s search query by grouping each keyword into its ad group.
This improves the ad’s relevance score, which can result in higher click-through rates and conversion rates.
12. Drive Traffic to Exclusive Content
Another effective tactic for increasing your PPC conversion rate is to drive traffic to exclusive content. Creating landing pages with unique, valuable content can entice users to take action and convert. This could include exclusive offers, free downloads, or access to gated content that requires the user to provide their contact information.
13. Use Social Proof
Social proof, such as customer reviews and ratings, is a powerful way to build trust and increase your PPC conversion rate. By including customer testimonials and ratings in your ad copy and landing pages, you can demonstrate your credibility and encourage users to take action.
14. Enhance Impression Share
Impression share is the percentage of times your ad appears out of the total number of times it could have occurred. Increasing your impression share can increase your exposure and reach a larger audience, leading to more conversions.
15. Put a Call Button on Your Mobile Landing Pages
Adding a call button to your landing page can be an effective way for mobile users to increase their conversions. By making it easy for users to call your business directly from the landing page, you can increase the likelihood that they will act and convert.
16. Generate Marketing Campaigns Targeting Your Existing Customers
Finally, creating campaigns specifically for your existing customers can increase your PPC conversion rate. By targeting users who have previously purchased from you, you can offer them exclusive deals or promotions, increasing the likelihood that they will make another purchase or take another desired action.
By leveraging these highly effective strategies, you can maximize your ROI and optimize your campaigns for long-term success.
Why Your Google Ads Aren’t Converting
Increasing conversions is one of the most common goals PPC account managers are tasked with achieving. But it can often be challenging to create that lift in numbers for a variety of reasons, including:
- Competitive saturation
- Low quality of product or service
- Irrelevant ad text or banners
- Brand equity and reputation
- Poor keyword, bid, and budget optimization
As with everything else in pay-per-click advertising, you want to start with an audit of your current campaigns. Try to find out why conversions are low or dropping. Pinpointing one or more factors as the offending culprit will make knowing where to put your energy easier.
Don’t Settle for Mediocre Results—Let BrandLume Help You Achieve Your Desired Success!
Achieving a higher PPC conversion rate may seem daunting, but it’s possible with the right approach. Trust in BrandLume’s extensive knowledge and expertise in PPC to optimize your campaigns for maximum performance.
What sets BrandLume apart is that you can access all of our PPC management services on every platform for one flat fee, with no contracts! Consolidate your services in one convenient location and experience the benefits of having a dedicated team of experts at your fingertips.
So, if you’re looking to improve your PPC results, don’t settle for mediocre outcomes. Instead, partner with BrandLume and let us help you achieve your desired success. Contact us today to learn more about our PPC services and how we can elevate your campaigns to the next level!