While many digital marketing tools are available on the market, Ahrefs and Semrush have emerged as two of the most popular consultant choices in recent years. There are many reasons why these tools have become so popular.

  • First, Ahrefs and Semrush offer a comprehensive suite of features that allow consultants to track their progress and performance over time.
  • In addition, both tools offer a variety of tutorials and support resources that make it easy for users to get started.
  • Finally, Ahrefs and Semrush boast a large community of users who can offer advice and support when needed.

As a result, it’s no surprise that these two tools have become the go-to choice for digital marketing consultants in recent years.

Keyword Research: Ahrefs vs Semrush

How Semrush Works

Semrush works by collecting data from multiple sources and then analyzing it to provide you with actionable insights. It considers your website’s traffic, backlinks, keywords, and more to give you a comprehensive picture of your SEO. You can use Semrush to track your progress over time, identify areas for improvement, and find new opportunities to boost your traffic.

Topic Research Tool

First, go to the Semrush homepage and log in to your account. Next, navigate the “Topic Research” tool under the “Content Marketing” tab.

Enter a keyword relevant to your business or industry into the search bar. The tool will generate a list of related topics and their corresponding data, such as traffic and competition levels.

You can then use this information to inform your content strategy and create more targeted high-performing blog posts and articles. Additionally, you can click on individual topics to see a list of related keywords and their metrics, helping you optimize your website for better search engine rankings.

Try experimenting with different keywords to see the various topic ideas and suggestions the tool can offer.

By regularly utilizing the Semrush Topic Research tool, you can stay up-to-date on trends in your industry and tailor your content accordingly.

Keyword Magic Tool

First, log in to your Semrush account and navigate the Keyword Magic Tool.

You can either enter a seed keyword or a website URL to generate a list of related keywords.

You can filter the results by search volume, keyword difficulty, SERP Features, and more.

You can also add keywords to a list to keep track of your favorites.

Once you have identified the most relevant and valuable keywords for your business, incorporate them into your website content, meta tags, and advertisement campaigns to boost your search engine rankings and drive more traffic to your website.

How Ahrefs Works

Ahrefs works by providing users with detailed information about their website’s traffic, backlinks, keywords, and more. This information can improve a website’s SEO and get more traffic from Google and other search engines.

Keywords Explorer Tool

First, business owners must create an account with Ahrefs and log in. From there, they can access the Keywords Explorer tool by clicking on “Tools” and selecting “Keywords Explorer” from the dropdown menu.

Within the Keywords Explorer, business owners can enter a keyword or phrase related to their industry to generate a list of related keyword ideas. They can further refine the results by adjusting filters such as search volume, keyword difficulty, and SERP features.

Business owners can also explore their competitors’ keywords and analyze the strength of their top pages. This information can be useful for developing a targeted SEO strategy and improving their website’s rankings.

Which Keyword Research Tool is Better

There is no clear answer as to which tool has better keyword research capabilities, as it ultimately depends on the specific needs and preferences of the user. However, some users may prefer Semrush’s Keyword Magic Tool, which offers a larger database and more keyword suggestions than Ahrefs. Additionally, Semrush’s Keyword Difficulty Score considers the strength of both organic and paid search results, while Ahrefs only considers organic results. Ultimately, users should try out both tools and determine which works better for their specific needs.

Backlink Analysis: Ahrefs vs Semrush

How Semrush Works

After Logging in to your Semrush account, navigate to the “Backlink Analytics” tool.

Enter your website’s domain into the search bar and click “Start.”

On the left-hand side, you will see a list of metrics including Referring Domains, Backlinks, and Trust Score.

Use the filters on the left to narrow down specific backlinks by language, platforms, and more.

Click on individual backlinks to see their URL, anchor text, and domain authority.

Use this information to reach out to websites with high authority for potential link-building opportunities or to remove harmful backlinks from low-authority websites.

Regularly monitor your backlink profile to track progress and ensure the health of your website’s SEO.

How Ahrefs Works

The Site Explorer Tool

First, go to the Ahrefs homepage and log into your account. Navigate to the “Site Explorer” section of the menu bar. From there, enter your website’s domain or a competitor’s website in the search bar.

Once you have entered a website, you will see various metrics such as the Domain Rating, the number of backlinks, and organic search keywords.

You can use this information to compare your website’s performance against competitors, analyze your backlink profile, and track your keyword rankings.

Additionally, you can dig deeper into specific pages on the website by clicking on them in the “Top Pages” section. This lets you see their backlinks, organic keywords, and other important metrics. Using the Site Explorer tool regularly makes strategic improvements to your website and online presence.

Which Backlink Analytics Tool is Better

Some reasons that Semrush’s Backlink Analytics may be considered better than Ahrefs could include:

  • More comprehensive filtering options.
  • An easier-to-navigate user interface.
  • The ability to see individual backlink information such as anchor text and domain authority.

Additionally, Semrush offers a wider range of SEO tools in addition to their Backlink Analytics.

Note: This is just one opinion, and personal preference may vary. It’s important to consider your business’s specific needs and goals when deciding which tool to use.

Technical SEO Audit: Ahrefs vs Semrush

How Semrush Works

Site Audit Tool


To access the Site Audit tool on Semrush, go to the “Projects” section and click “Add New Project.” Enter your website’s URL, select a search engine, and click “Start Audit.

Once the audit is complete, you will be able to see a list of issues affecting your website’s performance. Use this information to guide your optimization efforts, such as fixing broken links or increasing page load speed.

You can also set up weekly or monthly site audits to track your progress and any new issues that may arise. By consistently using the Site Audit tool, you can ensure that your website performs at its best.

How Ahrefs Works

The Site Audit Tool

To use the Site Audit tool, navigate to the “Site Audit” tab on the left sidebar. From there, enter the URL of the website you want to audit and click “Start new crawl.” The tool will then analyze various aspects of the website, such as broken links, HTML errors, and duplicate content. After the crawl is complete, a report will be generated outlining any issues that were found and suggesting steps for improvement. Business owners can use this information to optimize their websites and improve their search engine rankings.

Which Technical SEO Audit Tool is Better

It is not necessarily a matter of one tool being better than the other, as they both offer valuable insights for website optimization. However, some users prefer Semrush’s Site Audit tool because it allows for more customization in terms of setting up weekly or monthly audits and tracking progress over time. Additionally, Semrush offers a wider range of SEO tools for comprehensive analysis.


The Cost of Using Ahrefs

Ahrefs is a paid tool, but you can sign up for a free trial to see if it’s right. The cost of using Ahrefs depends on the plan you choose. The plans start at $99 per month for the Standard plan and go up to $999 per month for the Enterprise plan.

The Cost of Using Semrush

Semrush is a paid tool, but users can sign up for a free trial to see if it’s right. The cost of using Semrush depends on the plan you choose. The monthly plans start at $99.95 per month, and the annual plans start at $83.28 per month. There is also a pay-as-you-go option starting at $149.95 for 10,000 credits.

Why Investing in One of These SEO Tools is Worth It?

Ahrefs and Semrush are two of the most popular SEO tools on the market. Both tools offer a comprehensive suite of features, including keyword research, competitor analysis, link building, and more. However, Ahrefs and Semrush also have some key differences.

If link building and backlink analysis are the top priority right now, then go Ahrefs! But if keyword research technical optimization or content marketing is more important than having many links on Google, Semrush would be a better choice.

Ahrefs is typically more expensive than Semrush, but it offers a more user-friendly interface and detailed data. Semrush, on the other hand, is less expensive but can be more difficult to use. Ultimately, deciding which tool to choose comes from your budget and needs.

If you’re looking for an all-in-one solution that is easy to use, Ahrefs is a good option. If you’re on a tight budget or only need a few specific features, Semrush may be a better choice.