Case Study: Boosting Foot Traffic for A Lighting Store with Local SEO

The Client: Dhillon Lighting 

Dhillon Lighting is a leading provider of lighting solutions in Edmonton and Calgary, Alberta. Specializing in high-quality fixtures for both homes and businesses, the company offers a wide range of products designed to suit various styles and preferences.  

Dhillon Lighting is committed to delivering value and functionality while staying current with the latest trends in lighting.  

They serve a diverse customer base, including homeowners, designers, and electricians, providing expert advice and personalized service through their showrooms and online platforms. 

Service: Local SEO Google Map Pack Ranking Services 

In this case study, the focus is on enhancing Dhillon Lighting’s visibility through targeted Local SEO strategies, particularly within the Google Map Pack.  

By optimizing their Google My Business profile and implementing location-specific keywords, our strategy aimed to elevate their rankings in local search results, improve their online presence, and drive significant foot traffic to their showrooms. 

The Challenge 

Dhillon Lighting, one of our valued clients with a well-established strong online presence, faced a new challenge: increasing foot traffic to its physical stores. Their online sales were strong, but they wanted their local stores to have the same level of customer engagement.  

Dhillon Lighting is committed to delivering value and functionality while staying current with the latest lighting trends. It serves a diverse customer base, including homeowners, designers, and electricians, providing expert advice and personalized service through its showrooms and online platforms. 

The Solution 

To help Dhillon Lighting achieve its goal, we implemented a comprehensive Local SEO strategy focused on improving its performance in Google’s Local Map Pack. Our approach included: 

1. Keyword Optimization 

We identified high-value local keywords related to Dhillon Lighting’s products and services. These keywords were then strategically integrated into their Google My Business (GMB) profile and on their website to increase relevance for local searches. 

2. Google My Business Enhancement

We optimized their GMB profile by ensuring all business information was accurate and up to date. We also enhanced the profile with targeted keywords, regularly updated posts, photos, and promotions designed to attract local customers. 

 3. Review Strategy

We monitored for negative reviews and alerted the client if one was found so that it could be promptly addressed. 

The Results 

The impact of our Local SEO efforts was immediate and substantial: 

Share of Local Voice (SOLV) – Edmonton Location 

• “lighting store near me” – from 1.23% to 97.53% SOLV 

• “led light store near me” – 1.23% to 86.42% SOLV 

• “Light fixtures edmonton” – 2.23% to 90.12% SOLV 

• “edmonton lighting” – 1.23% to 98% coverage. 

Share of Local Voice (SOLV) – Winnipeg Location 

• “lighting store winnipeg” – 1.23% to 95.06% 

• “lighting store” – from 1.23% to 91.36% 

• “Lighting Stores Near Me” – 1.23% to 100% 

• “Lighting stores” – from 1.23% to 100% 

Visual Impact 

To illustrate the success of our strategy, we’ve included screenshots that showcase the dramatic improvement in keyword rankings and local search visibility.  

These visuals highlight the rapid transformation of Dhillon Lighting’s local presence and its newfound dominance in local searches. 

Conclusion 

This case study demonstrates the effectiveness of our Local SEO Google Map Pack Ranking Services in driving foot traffic to physical stores. By optimizing Dhillon Lighting’s local search presence, we not only increased their visibility but also helped convert online interest into in-store visits. 

In just a couple of days, we transformed Dhillon Lighting’s local search performance, proving that even well-established online brands can significantly boost their physical store traffic with the right local SEO strategy.