Why should you create a competitor analysis for your business? Understanding your competitors can provide you with many valuable insights for your business and can help you identify ways to fill a specific market niche.

It can help you understand market trends, identify gaps in the current market, and more.

There are many benefits of competitor analysis to your business. It can help you get a leg up on other businesses and find ways to grow your company.

Do you want to learn more about why competitor analysis is important for your website and business?

Keep reading this guide to learn about the importance of competitor analysis and to see why you need to do this to grow your business.

1. Understand the Market & Trends

businesswomen check the market trends

Doing a competitive analysis is one of the top tools for SEO research. This is because it can help you identify your potential competitors and understand the market for your business.

For example, your competitive analysis can help you:

  • Understand the marketplace conditions
  • Identify new trends to target
  • Refine your business strategy

You must do plenty of research before you start a business, so doing a competitive analysis will give you almost all the information you need to get started.

Plus, competitor analysis will determine whether there is a place for your business and services in the market.

2. Find Target Customers

waitress welcome the customer - target customer

Another reason why you need to learn about the importance of competitive analysis in digital marketing is that it helps you discover the right customers.

If you don’t have reliable customers who are willing to buy your product or service your business will fail.

If your competitors are selling a similar product or service, you can target a similar customer base.

You should also do your research about your customers and learn more about their demographics and psychographic. This includes: 

  • Age
  • Location
  • Gender
  • Education Level
  • Occupation
  • Lifestyles
  • Interests and values
  • Hobbies

Learning each of these things about your customers will allow you to find better ways to serve them. Plus, it will help you with every part of your product launch, from marketing to branding services and more.

3. Identify Market Gaps

When you do a competitive analysis, it allows you to see where your competitors are following short. This is also known as a market gap and allows you to identify underserved or unserved markets for your business.

For example, you may have a competitor that sells its services for a premium price to a target market with a higher income level.

However, there may be people in the bargain segment of the market that need the same products or services.

Your competitor analysis can help you identify these gaps and capitalize on the areas where your competitors are lacking.

Then, you can find ways to penetrate the market by offering these product or service gaps that your competitors do not offer or do not fulfill for your target market!

4. Create Better Products

woman choosing better product

Product development is another one of the advantages of competitor analysis for your business. Businesses are always in a race to develop newer, better, more efficient products.

When you do a competitor analysis, you can find ways to create better versions of their products.

For example, you may try to improve products when it comes to: 

  • Price
  • Quality
  • Functionality
  • Efficiency

Still, you need to be careful to not cross legal boundaries. Instead, find ways to make a unique product that improves upon what your competitors are already selling.

5. Avoid Mistakes

How can you keep your business from failing? You must learn how to avoid the mistakes that other businesses have made in the past. This is something that you can learn by doing a competitor analysis.

Not only do you want to study your existing competitors, but you should also study the companies that have had little success in their endeavours. What mistakes did they make that lead to their failure?

By including this in your competitor analysis and your market research, you can find ways to combat these problems from the beginning.

You can also learn more about the mistakes that your competitors have made! For example, you can identify some of their weaknesses and see what your competitors can be doing better.

Here are some mistakes that you should keep an eye out for: 

  • Does your competitor have an outdated website?
  • Do they have a weak social media and content creation strategy?
  • Could they make better use of their SEO and digital marketing strategies?

By answering these questions, you will be able to make changes to improve your business. For example, you can hire a website design and development company to help you create a better website!

You can also start creating a high-quality blog and social media posts to engage with your customers.

6. Better Marketing

saleslady communicate with customers for better marketing

One way that many businesses lack is in their marketing skills. Having good marketing communications will help you sell your product and find high-quality customers for your target market.

When you do a competitive analysis, you can see how your competitors are marketing and what strategies they are using.

For example, if your competitor markets their product as the “easiest to use in the market”, you can make your product even easier to use!

You can also consider one-upping this marketing strategy by providing free trials for your products to prove their usefulness.

Similarly, you can use this to identify marketing trends and help you differentiate your products. This will help you show that your products are new and improved and may make it easier to find loyal customers.

7. Discover Potential Threats

As a business owner, you need to be ready to defend your product against potential threats. By doing a competitor analysis, you can identify potential threats to your business and be prepared to face them!

Are your competitors facing challenges with their customers or with the market?

By identifying these threats, you can make changes to protect your business in the future! You can anticipate market changes and will have time to prepare a defence plan for your business.

Rather than responding to threats as they arise for your business, you can find ways to prevent them from becoming a problem in the first place!

8. Helps You Stand Out From Competitors

an entrepreneur is happy for a successful standout business

Next, doing a competitive analysis will help you outrank your competition everywhere.

As you research your competitors, you will learn more about their strengths and weaknesses and you can compare them to the strengths and weaknesses of your own business.

Identifying what your competitors are doing right will help you find ways to enhance your own business strategy.

9. Provides a Benchmark to Measure Growth

When you create a business, you need to identify ways to measure your growth. This is something that you can do with a competitor analysis, as it provides a benchmark for you to measure your own company growth.

This is beneficial for new companies as well as existing customers. It will help you find ways to improve your brand, see how much your ROI has increased, and more.

10. Create a Unique Value Proposition

unique value proposition marketing  through vlogging and online selling

Finally, creating a competitive analysis for your business allows you to create a unique value proposition.

This is also known as a unique selling proposition and is what sets you apart from your competitors and helps you with your marketing in the future.

Your unique value proposition will tell your target market:

  • What makes your brand different from your competitors
  • Why you offer the best products or services on the market

Without doing a competitor analysis, this would be impossible to discover. You need to know exactly what your competitors are offering so you can prove that you can offer something more to your customers.

If you need help finding ways to showcase your unique value proposition, you may want to hire an SEO service to help! They will help you target new keywords, create content, and more to engage with your customers.

Learn About the Benefits of Competitor Analysis to Your Business

Growing a business can be hard, especially when you are in a competitive industry.

By learning about the benefits of competitor analysis for your business, you can find ways to stand out from your competitors and grow your business!

If you are looking for help with competitor analysis, BrandLume can help! Our team provides everything from digital marketing to branding and website creation.

Contact our digital marketing agency today to learn more about the benefits of competitor analysis to your business and to book a free consultation.