Creating a website and posting it online isn’t enough to drive traffic to your site. You need to put some effort into promoting your website so people know about it. 

To help you get started, we’ll discuss the 12 effective ways for optimizing your website to generate leads. We’ll also cover some different kinds of interactive content that you can include in your lead generation campaign. 

Lastly, we also included some things you can do to establish trust in your potential clients 

Free Resource: Website Optimization Checklist [Download Now]  

1. Track the Digital Footprints of Potential Clients

First impressions are everything. Potential clients only spend a few seconds trying to navigate your website before they give up and move on to another company.  

By tracking the foot traffic, you can figure out what they are looking for and why they hesitated to move forward with your business. Google Maps marketing is a tool you might use to figure out who your local competition is and what they might be doing better.

You’ll want to perform an audit on your: 

  • Website 
  • email marketing 
  • social media 
  • live chats