Proven-To-Work White Hat Link Building Strategies for 2020
About 67,000 Google searches are conducted every single minute.
Not only that, but almost 40% of all e-retailers gain organic traffic this way too! Those are some significant numbers.
Want to step up your SEO backlinks building strategy? Learn the best white hat link building strategies here.
We will go over advanced SEO Link building strategies that still work in 2020, as well as new successful methods!
Table of Contents
Backlink Building for SEO Beginners
Are you sick and tired of Googling the phrase “how to build links to my website?” Join the club. As a matter of fact, many people find link building to be the most difficult part of search engine optimization.
Not only that, but your link building skills are a massive part of where your site ranks on search engine result pages. While some might argue that Google doesn’t rely on white hat backlinks as much as it used to, we’d beg to differ.
Let’s be honest, backlinks are pretty much here to stay. That’s because it’s the #1 way to link your website to search engine result pages. Worried about your page’s low ranking on Google?
Don’t fret, we’re here to get you back on track. In this handy guide, you’ll learn the best way to build backlinks in a pinch. In addition, we’ll go over how to hack money-building product page links too.
Not to mention covering how to create channels that will let users tap links again and again. However, there’s no way you can get started without learning how to build link channels using a custom search engine. For starters, if you’ve been linked to another website in the past, chances are that they’ll do it again too.
That’s because they’re usually already big fans of your website. Therefore, they’ll be much more likely to check out any fresh content on your page. Who knows?
They may end up linking back to your website again. And if you’re wondering how to build a searchable database of every website that’s linked back to you, you’d be able to manage your company’s page much easier. Here’s the good news.
With a few simple custom search engine programs, you’ll easily be able to do it yourself. How can you beat that?
Guest Post Blogging Link Building Tips
Here’s the deal: one of the best ways to build links is to write guest blogs for other websites. In case you didn’t know, many blogs and websites will let you submit guest articles to them. As a matter of fact, this is a great way to improve search engine optimization on your site.
But here’s the kicker. Writing guest blogs for other websites isn’t only an instant search engine optimization boost. On top of that, it’ll help you build friendly relationships with online business owners as well.
As if that’s not enough, you can use your link building skills to collaborate on more guest posts in the future too. Don’t know where to start? Try writing a shortlist of your favorite guest post-friendly websites.
Better yet, take a look at those sites to make sure that your guest post content suits the overall tone of their site. Otherwise, they may not want to publish your guest post in the first place. Once you’re done with that step, don’t forget to get in touch with the site managers to see if they’re interested in posting your guest content.
Want to know a secret? When it comes to writing a guest post, you should never be too preachy about your own website. All that you have to do is add a few links in the intro and the bio section.
And when it’s finally published, don’t be afraid to share it with all of the members of your digital community. The best part is that the site that publishes your guest post will also benefit from more traffic.
On top of that, you can always reach out to your business owner network to publish more guest posts too. The result: more guest posting opportunities. Sounds good to us!
Link Building Through Directory Submissions & Brand Mentions
Ever heard of directory submissions? For those who are unaware, directory submissions are easily accessible places where you can add your blog or website. Just make sure that you check a few things off of your list first, including:
- Finding the best category for making backlinks
- Double-checking the page authority and domain authority
- Making sure that the directory is legitimate
Here’s the thing. If you find that the page authority and or the domain authority of your directory site isn’t reliable or spam-free, then you might want to keep a good distance from it. Unfortunately, this will only put you lower on the search engine results pages.
We can’t emphasize this enough – do your research before you submit your site to a directory. Otherwise, you might see your search engine optimization ranking plummet. Moving forward, what’s the real deal about brand mentions?
Let’s face it. Transforming your brand mentions into high-quality backlinks is the key to white hat backlinking. Prepare to discover several websites and blogs that have talked about your company in testimonials, recommendations, and reviews.
Of course, this vital information isn’t always easy to find without using a special Social Listening tool. After you take the time to find your brand mentions, it’s time to create a strategy to reach out to the companies that mentioned you through contact forms or social media messages. That way, you can ask them for a brand mention backlink!
But what about listing in local directories?
Local Citations Building Through Listing on Local Directories
If you’re a business owner of a small company, then listing your organization online is a great way to boost your brand awareness. For instance, you could even list your organization on search engine results pages like Google at no charge.
Besides Google, other popular online directories include:
- Bing
- Yahoo
- TripAdvisor
But wait – there’s more. There are also additional online directories like:
- Yellowpages
- Yelp
- Local
- WhitePages
Now that you’ve got that down, the whole point of these online business directories is to help potential customers find the stores or products that they’re searching for.
For instance, if a local client is searching for your services nearby, then your company will most likely pop up on the search engine results page. Plus, your online business directory listing will include an easy-to-follow link as well.
Why is this so important? Because online business directories give your company tons of marketing and branding opportunities to gain more online traffic. Plus, they’ll help you to increase your organic search engine ranking results too.
Even though some business owners have a hard time getting their site ranking high enough, your business listing is sure to show up along with important data such as:
- Phone number
- Address
- Category
- Services offered
- Products page
Better yet, your site and brand mentions can enhance your Google My Business and organic search results too. To make sure that you optimize your SEO as much as possible, you should make sure that the online business listing that you submit your data to is totally legit.
If their website isn’t up-to-date, it might not be worth your time. Our general rule of thumb is to check out online directories that let you post your business listing for free. That way, you’ll save money and gain traffic!
Maintaining Your Blog Like a Pro
Let’s get this straight. Maintaining your blog like a pro is the key to success. First of all, you should never downplay the power that your blog has to reach a bigger audience online.
If you’re not sure why websites write blog posts in the first place, allow us to enlighten you. Usually, the point is to send user traffic back to their website to build more white-hat links. And if you keep a regularly updated blog, then you should be successful as long as you keep your posts relevant to your brand.
That being said, it’s super essential to answer your customer’s potential questions through your witty and engaging blog posts and articles. Since they’ll have backlinks that’ll guide customers to your services and products, it’ll wrangle in more guests and increase your search engine optimization as well.
That’s not all. Adding visuals and images to your content is a wonderful way to keep it interesting too. In addition, make sure that you let users share and comment on your posts via social media networks on your page.
If you’re expecting all of these search engine optimization techniques to work for you overnight, don’t hold your breath. However, your marketing campaign will be truly successful once it reaches:
- Your network
- Your directories
- Your websites
Another word of advice is to avoid anything that has to do with the so-called “black hat” backlinking tactics. That’s because Google could easily punish your company’s website for this kind of behavior. And nobody wants that, right?
Using the Blogger Outreach Technique
Are you familiar with using the blogger outreach technique? With this white hat link building strategy, companies will reach out to online influencers to have them review their products. That way, the influencer will get an item for free and you’ll get instant publicity.
Let’s face it: social media influencers have some of the largest audiences in the world. That means that they probably have uber-popular blogging platforms too. So, if you’re able to get a link on one of their articles, you could gain tons of additional organic traffic.
As if that’s not enough, your sales could potentially explode if a particular social media influencer gives your product a good review too. And don’t worry, it’s unlikely that they’ll be giving any negative reviews over a free product. Plus, it’s pretty rare for sponsored posts to be unflattering anyway.
That’s because the social media influencer that you chose to work with you most likely wants to maintain a positive relationship with your company. And if your site has a lot of great products, then you’ll probably have a long-lasting relationship with one another.
Struggling to find the right influencer to suit your brand? Start by finding bloggers that you’d actually like to partner with. Then, work on creating and maintaining a solid relationship together.
Next, think about opening up a spreadsheet to keep track of all of your favorite blogs to potentially partner with. Once you’re done with that, don’t forget to write down their contact info as well.
Need a push in the right direction? You can always contact your fave influencers via your preferred social media platform. The rest should be a piece of cake!
White Hat Link Building Tactics Really Work
Want to take your company’s website to the next level? We got your back. Bottom line: white hat link building tactics really work.
From link building and guest blogging to directory submissions and brand mentions, we’ve got you covered. Checkout all our SEO link Building Services for yourserlf and see the difference Enterprise-level SEO services can do for you.
Not only does white hat link building involve finding the best category for making backlinks, but it also includes double-checking the page authority and domain authority. Not to mention making sure that the directory is legitimate.
In addition, some other tried-and-true white hat link building techniques include things like listing your company in online business directories and maintaining your blog like a pro. And if all else fails, try the blogger outreach technique.
With our handy guide, the only hard part will be counting all your extra customers!
Want to learn more about digital marketing? Don’t hesitate to contact us today!
