Over 50% of internet traffic comes from mobile devices. Meanwhile, 74% of users are more likely to return to mobile-friendly websites. In fact, 80% of customers are keen to buy from responsive websites, too.

Mobile e-commerce also accounts for about 40% of the total US e-commerce.

If your website isn’t responsive, you could lose site traffic, leads, and sales. You’ll struggle to accomplish your digital marketing goals as well.

Are you struggling to boost website traffic this year? With responsive web design, you can generate more traffic. Otherwise, you’ll fall behind the competition.

There are many ways to boost your responsiveness and almost all digital marketing agencies should be able to provide this service.

responsive web design

What Is Responsive Web Design?

Responsive web design (RWD) is a method of designing websites that adapts to the screen size and orientation of the device on which it’s being viewed.

The goal of RWD is to make your website look good across all devices, from smartphones to tablets to desktops.

The benefits of responsive web design are numerous:

  • It makes your site more accessible for users with disabilities or limited access to technology.
  • It allows you to create one version of your site that works well on any device.
  • You can use the same markup and style across all devices, so it’s easier to maintain.
  • And when you have a mobile-first approach, you don’t need separate sites for desktop and mobile — just one site that looks great on both.

Responsive website design won’t only help you generate traffic, though. 

Here are the benefits of responsive web design that can help your business. Read on to learn more!

7 Advantages Of Responsive Web Design That Can Help Your Business

benefits of responsive web design

1. Reach More Customers

About 74% of users are more likely to return to mobile-friendly websites. People spend about 70% of their internet time on mobile devices too.

Your target audience is already online, researching businesses from their smartphones. Responsive web design will help you reach these customers.

Responsive design ensures your website adapts based on the screen or platform your visitors use. Your website will look, feel, and function properly on every device.

Visitors can have a cohesive experience on your site, whether they’re using a:

  • Smartphone
  • Laptop
  • Desktop
  • Tablet

If your website looks correct on one device, people are more likely to visit your website from another device. In fact, people expect a seamless experience.

If they struggle to navigate your website on smaller screens, they’ll leave. A responsive website will provide your visitors with ease and flexibility.

One of the main benefits of responsive web design is its ability to improve your search engine ranking. Google prioritizes websites that are mobile-friendly.

If your website isn’t responsive or mobile-optimized, your ranking can drop.

A higher search engine ranking will position you in front of more users. You can then attract more traffic to your website. As you gain more traffic, Google will take notice.

Google also looks for websites that have higher click-through rates and dwell times. As you generate website traffic, people will continue clicking around and reading your content.

Google will see you as a helpful resource for its users. It will continue rewarding your website by boosting your ranking even more.

Boosting SEO rankings for a range of target keywords can help with boosting website traffic, too. Otherwise, your ranking will drop.

Consumers will see your competitors’ websites ahead of yours. You’ll lose the chance to attract traffic, further impacting your ranking.

With responsive and effective SEO web design, you can improve your ranking and keep boosting website traffic.

Related article: 10 SEO Benefits of Responsive Web Design in 2022

2. Improve the User Experience