Over 50% of internet traffic comes from mobile devices. Meanwhile, 74% of users are more likely to return to mobile-friendly websites. In fact, 80% of customers are keen to buy from responsive websites, too.
Mobile e-commerce also accounts for about 40% of the total US e-commerce.
If your website isn’t responsive, you could lose site traffic, leads, and sales. You’ll struggle to accomplish your digital marketing goals as well.
Are you struggling to boost website traffic this year? With responsive web design, you can generate more traffic. Otherwise, you’ll fall behind the competition.
There are many ways to boost your responsiveness and almost all digital marketing agencies should be able to provide this service.
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What Is Responsive Web Design?
Responsive web design (RWD) is a method of designing websites that adapts to the screen size and orientation of the device on which it’s being viewed.
The goal of RWD is to make your website look good across all devices, from smartphones to tablets to desktops.
The benefits of responsive web design are numerous:
- It makes your site more accessible for users with disabilities or limited access to technology.
- It allows you to create one version of your site that works well on any device.
- You can use the same markup and style across all devices, so it’s easier to maintain.
- And when you have a mobile-first approach, you don’t need separate sites for desktop and mobile — just one site that looks great on both.
Responsive website design won’t only help you generate traffic, though.
Here are the benefits of responsive web design that can help your business. Read on to learn more!
7 Advantages Of Responsive Web Design That Can Help Your Business
1. Reach More Customers
About 74% of users are more likely to return to mobile-friendly websites. People spend about 70% of their internet time on mobile devices too.
Your target audience is already online, researching businesses from their smartphones. Responsive web design will help you reach these customers.
Responsive design ensures your website adapts based on the screen or platform your visitors use. Your website will look, feel, and function properly on every device.
Visitors can have a cohesive experience on your site, whether they’re using a:
If your website looks correct on one device, people are more likely to visit your website from another device. In fact, people expect a seamless experience.
If they struggle to navigate your website on smaller screens, they’ll leave. A responsive website will provide your visitors with ease and flexibility.
One of the main benefits of responsive web design is its ability to improve your search engine ranking. Google prioritizes websites that are mobile-friendly.
If your website isn’t responsive or mobile-optimized, your ranking can drop.
A higher search engine ranking will position you in front of more users. You can then attract more traffic to your website. As you gain more traffic, Google will take notice.
Google also looks for websites that have higher click-through rates and dwell times. As you generate website traffic, people will continue clicking around and reading your content.
Google will see you as a helpful resource for its users. It will continue rewarding your website by boosting your ranking even more.
Boosting SEO rankings for a range of target keywords can help with boosting website traffic, too. Otherwise, your ranking will drop.
Consumers will see your competitors’ websites ahead of yours. You’ll lose the chance to attract traffic, further impacting your ranking.
With responsive and effective SEO web design, you can improve your ranking and keep boosting website traffic.
Related article: 10 SEO Benefits of Responsive Web Design in 2022
2. Improve the User Experience
Google wants to provide its users with an easy, fast and convenient experience. When determining rankings, it considers how users interact with your site.
Creating a positive user experience (UX) can help with boosting SEO rankings. Remember, higher SEO rankings will help you generate more website traffic.
About 90% of online shoppers won’t return to a website after a negative user experience. Meanwhile, 70% of digital businesses fail because of bad UX. Unfortunately, 55% of businesses fail to conduct UX testing.
Over 50% of mobile visitors will leave a page that takes longer than three seconds to load. In fact, bad mobile optimization bothers 50% of consumers.
About 44% of shoppers will tell their friends about a bad online experience too.
If your website isn’t responsive and mobile-ready, you could frustrate visitors. They’ll leave without clicking around and exploring your content.
Your dwell time and clickthrough rate will drop. Meanwhile, your bounce rate will rise.
A higher bounce rate can have a negative impact on your search engine ranking. A lower ranking will make it more difficult for you to reach customers. Your prospects will visit a competitor’s website instead.
Google prioritizes websites that offer a positive user experience. By creating a responsive site, you can show Google you prioritize UX, too.
Your website’s speed can impact your ability to generate website traffic as well.
If your website is slow, you could frustrate users. People won’t wait around for your pages to load. Instead, they’ll leave, increasing your bounce rate.
Meanwhile, Google will penalize your website by reducing your ranking. You’ll struggle to generate website traffic as a result.
Only 0.78% of Google searchers click on results from the second page of results. You need to appear on the first page. Otherwise, you’ll struggle to generate website traffic.
Speeding up your website can improve the user experience. Consumers will have a fast, easy experience on your website. They won’t have to waste valuable time waiting for your pages to load.
Instead, they’ll have immediate access to the information they’re looking for.
Different elements of your website can slow your pages down. You can use Google’s PageSpeed Insights to determine what’s causing your site to lag.
Then, you can make changes to speed up your site and improve the user experience.
A clean code can impact your responsive website’s ability to generate traffic.
Messy code can also make your pages clunky. It could push your target keywords and content further down the page.
Google’s bots crawl and index your website, searching for target keywords. If it doesn’t find your target keyword at the top of the page, it could impact your ranking.
You’ll rank lower on search engines like Google, reducing the traffic you can generate.
If you’re interested in boosting website traffic, consider a responsive website design that follows Google’s core web vitals.
Google’s core web vitals consider UX-related signals to determine your rankings. Google looks at your:
- Intrusive interstitial guidelines
- Visual stability
There are three main vitals you’ll need to consider when updating your website:
LCP considers how long it takes your page’s main content to load. Your content could include plain text, images, and videos.
You can improve your LCP by:
- Leveraging page caching
- Using a content delivery network
- Choosing better hosting
- Optimizing your images
FID measures the website’s interactivity based on user inputs.
Think about how people interact with your website. What happens when they click around or perform keypresses? How long will it take the browser to react to their interactions?
Improving the reaction time will ensure your pages are responsive. You can improve your FID by:
- Enabling browser caching
- Eliminating unnecessary third-party scripts (plugins and themes)
CLS considers how different elements move on your pages as the page loads. Neglecting CLS neglects your website’s visual stability.
Reduce CLS by:
- Setting fixed dimensions on your images
- Limiting embedded content and iframes
- Preloading your custom web fonts
Improving your website’s code will improve the user experience. Then, visitors will engage more with your content and stay longer.
You can increase SEO performance and your ranking to keep boosting website traffic.
3. Reduce Your Bounce Rate
Responsive web design will ensure your site is easy to use. If your site is messy or complicated, visitors will leave without clicking around. Your bounce rate will rise as a result.
Google studies your bounce rate to determine your search engine rankings. A higher bounce rate indicates people aren’t interested in your content. It might think your content isn’t relevant to the user’s search intent.
If you’re focused on boosting SEO rankings this year, you need to keep the user’s search intent in mind.
Search intent indicates what users expect to find from a search. If your content doesn’t meet the user’s needs, they’ll bounce.
You’ll lose website traffic and potential leads or sales as a result. Responsive website design can ensure your website is easy to use and navigate.
You can use UX design trends to improve online usability, too. For example, you can:
- Add white space to give content room to breathe
- Use headings and subheadings to organize your content
- Use contrasting colors to improve readability
- Improve your font styles and sizes to improve readability
- Speed up your page load times
- Make sure your website is responsive or mobile-optimized
- Ensure forms are easy to use
- Improve your website’s security
UX design trends can ensure your website is easy to use and navigate. The more people click around and stick around, the more your bounce rate will fall. Then, you can improve your ranking to reach more customers.
You can work with an experienced web design and development agency to reduce your bounce rate, too.
For example, they can improve your responsive website to optimize your pages for lead generation. Generating fresh leads will improve your website’s click-through rate.
Adding fresh forms, polls, quizzes, buttons, and other conversion opportunities can help you boost engagement. As people engage with your content, they’ll stick around longer. Your dwell times will improve, too.
As your bounce rate drops, your ranking will continue to rise.
4. Boost Your SEO Ranking
Remember, most people don’t look beyond the first page of a Google search. If you’re interested in boosting website traffic, you need better SEO rankings. For better SEO rankings, you need a responsive website.
Google uses mobile-first indexing when determining rankings. Its bots will crawl and index the mobile version of your website first.
If you don’t have a mobile version of your site, Google will boost your competitor’s sites instead.
Instead, you can design and develop a responsive website that follows SEO design trends. Improving your website will help Google crawl and index your content. Then, you can rank higher for a range of keywords.
When potential consumers search for your product or service, your website content will appear. A higher ranking will tell consumers you’re a credible resource in your industry.
As you increase SEO performance, you’ll also:
- Generate brand awareness
- Build brand recognition
- Develop brand trust
- Grow brand loyalty
- Retain long-time customers
- Increase website traffic
- Generate high-quality leads
- Boost online sales
- Establish your authority in the industry
- Boost your ROI
Remember, more people are conducting searches from their smartphones. If your website isn’t responsive, they’ll struggle to explore your content. They’ll leave without clicking around, increasing your bounce rate.
You’ll struggle to reach consumers with your content as a result.
Instead, you can use responsive web design to improve your SEO rankings. You’ll reach more customers, generate more traffic, and improve your rankings further.
You can improve your rankings with SEO management services.
5. Avoid Duplicates
Creating a separate mobile website can have a negative impact on your SEO ranking.
Google will see it as duplicate content, which has a negative impact on SEO. Your ranking will drop, impacting your ability to attract traffic.
Instead of a mobile version of your website, choose responsive web design. You can maintain a single website, which will make it easier to make updates. In addition to saving you time, Google won’t get confused.
6. Attract Social Media Traffic
When social media users click on links to your website, they expect to see a mobile website. Otherwise, you could impact their user experience. They’ll leave, impacting your bounce rate.
A responsive site can encourage more social sharing. Social sharing can help you expand your reach, boosting website traffic for your business.
You can grow your audience and further boost your SEO ranking as a result.
7. Generate Leads and Conversions
Boosting SEO rankings with a responsive site can help you generate more leads and conversions, too.
About 62% of companies increase sales by designing responsive mobile platforms. Meanwhile, 72% of people want mobile-friendly websites.
Unfortunately, 40% of people will switch to a different site if it’s not mobile-friendly. In fact, 48% of people say companies with sites that aren’t mobile-friendly don’t care.
If a company’s website isn’t mobile-friendly, about 40% of users will return to a search engine to choose a different result.
As you generate more leads, your ROI will improve. You can grow your business while keeping costs down.
Responsive Web Design vs Adaptive Design
Responsive design adapts the rendering (or appearance) of a single page version, whereas adaptive design adapts the rendering for multiple devices.
Adaptive web design is the process of designing a website that adapts to the user’s device.
It means that the website will be designed in such a way that it can be displayed on any screen size and resolution, without compromising its layout or functionality.
Responsive web design is a method of creating websites that adapts their layout for different devices, such as desktops, tablets, smartphones, etc.
Responsive web design allows users to view sites at optimal resolutions regardless of the device they are using.
It’s important to note that responsive design does not mean your site will look good on all mobile devices.
Three Main Components Of a Responsive Web Design
Responsive web design consists of three main parts: the media query, web browsers, and the responsive web.
- The media query is a CSS selector that defines how your website should look on different devices (desktop, tablet, mobile).
- The web browser is the software that displays the webpage to the user and detects which version of the internet explorer you are using and adjusts itself accordingly.
- The responsive web interface allows you to adjust the layout of your site for different devices by changing the width and height of the page in relation to the device being used. This includes images, text, videos, links, buttons, forms, etc.
Responsive Web Design Examples
Here are some of the best responsive web design examples that you can use as inspiration for your own designs:
- The Guardian – The Guardian has created its own custom version of Bootstrap 3.0. This allows them to keep their site content separate from the layout. They also have a mobile-first approach which means they start with the smallest screen size and work up to larger screens.
- BBC News – The BBC News website uses a similar style to the Guardian above. It uses a grid system and the same colors throughout. This makes it very easy to navigate around the site.
- BMW – BMW’s website has been redesigned using Responsive Web Design. The new design includes features such as a carousel slider, video player and image gallery.
- NASA – NASA’s website has recently undergone a redesign. It now uses a fluid grid system, making it easier to view on smaller devices.
- Wired – Wired’s website has undergone a complete redesign. Their new website looks great on desktops and tablets and even works well on smartphones.
Takeaways When Considering Responsive Web Design for your Website
With responsive web design, boosting website traffic can feel like a challenge.
With responsive design, you can improve the user experience and keep visitors engaged. As people engage with your content, your SEO ranking will improve.
Then, you can reach even more customers and grow your business! Need help illuminating your brand with a responsive website? We’re here to help!
If you need help in developing and making sure it is responsive, BrandLume.com can help you!
Contact us today to get started.