Browsing online, you may have come across the term “link building”, but do you fully understand its vital role and how to use it for SEO? You may be slightly confused about what it is and why it matters. Don’t let your worries weigh you down. This blog post is perfect for you. 

In this blog, we’ll dive deeply into link building for SEO – how to find who is linking to your website, the benefits of building links, and a link-building guide. 

seo and web optimization concept

Table of Contents

What Is Link Building In SEO?   

Link building is a significant part of search engine optimization (SEO). Through a process link-building strategy, you can get external links from other websites pointing back to yours. It also helps search engines to increase visibility and promote higher rankings in the SERPs, enabling you to reach a wider audience. 

Why Are Links Important For SEO?  

When Google sees your content linked on pages around the web, the search engine realizes that your brand deserves more attention. It is the direct relationship between the quality and number of links pointing to your website and the amount of search traffic it receives. 

It corresponds to a higher ranking on SERPs. For small businesses, more building links mean more search traffic, then leads to more customers. That’s why backlink building is so essential. It’s one of the most potent factors in SEO and can help your website get to the top of SERPs. 

Increase in Web Ranking Increases Your Rank

SEO link-building strategy is critical to a website’s success because it is one of the essential ranking factors on every search engine. Most online searches begin with a search engine, and most people who make these searches click on one of the first three search results.  

Because search engines place such a high value on links, it is only possible to rank well by gaining backlinks in some form. If you have a good website with helpful material, people will automatically link to it, and you don’t need to put much work into link development.  

Drives Web Traffic Drives Website Traffic

Link building can also aid your website in gaining more traffic. Higher, link-driven search engine results usually result in more clicks to your site, especially if you make it to the first page.

The more links you obtain from high-quality sites with healthy traffic, the more organic traffic you should see to your website. Links on sites relevant to your website should boost your referral traffic.

Brand Exposure Increases Brand Exposure 

If you attract enough quality sites to link to your domain, you can enhance your non-branded organic traffic and your branded traffic as more eyes are drawn to your domain. The search volume for your brand could increase tenfold.

Is Link Building Still Effective in 2023?  

Links continue to be a crucial factor in how websites are ranked. Google’s Senior Strategist Andrey Lipattsev stated this in a Q&A a few years back. And this assertion is still true today and will be in the coming years. The answer is yes. Link building is still effective in 2023. 

Types Of Links You Should Know  

Before you dive into your SEO backlink strategy, we need to understand that in SEO, there are many different sorts of links, and not all of them are “backlinks.” Here are the various link-building ideas and how they can be applied to your website.

1. Backlinks 

Backlinks are external links that guide users to your website or page, resulting in increased traffic and visibility. These are the most important links for SEO, as they help search engines understand the importance and authority of your content and pass on “link juice” for better rankings. 

2. Internal links

By connecting one page to another on your website, internal links provide an efficient way for users to explore and navigate within the domain. 

3. Broken links   

Broken links or dead links are links that once pointed to an end source but have been removed or are no longer active. 404 errors are typically the result of this.

4. Dofollow Links   

The source of the link can direct search engines to “follow” its authority and trace it back to the destination. This is known as a designation. In other words, it’s a coded descriptor that requires search engines to crawl the link and count it as authoritative to the destination source. 

5. Nofollow hyperlinks 

Nofollow links have a designation that tells search engines not to count these links or interpret them as lending authority to the final source.  

6. External links

External links are links from your website to another source. You create an external link whenever you link to another website, whether controlled by you or someone else. External links can be set to dofollow or nofollow.   

7. Editorial links   

Editorial links are backlinks from an editorial source in which the source naturally links to your website. Editorial links are frequently obtained by creating high-quality content and marketing your work on other platforms, such as social media.   

8. Referring domains  

Refers to the number of domains linked to a website in standard SEO tools. It only indicates which generic parts are connecting to you rather than providing the number of unique URLs.  

9. High-quality links   

High-quality links are backlinks from a domain authority that Google trusts. The higher the DA of the source, the more powerful your link will be. High-quality links from websites such as .edu, .gov, and social media all lend authority to your website.

10. Relevant links   

It may frequently appear in link-building recommendations. The aim is to obtain connections from websites and blogs covering issues relevant to your firm’s offers. 

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Characteristics Of A Quality Link    

Here are six factors you should consider when evaluating the quality of a backlink to your website.   


A good backlink must be relevant to the content to which it links. For one thing, a visitor is more likely to click on an appropriate link. Search engines consider various criteria when determining whether or not a website is relevant to your niche.  


Another crucial feature of high-quality backlinks is the website’s credibility. Nowadays, anyone can post content on the internet. Unfortunately, only some things are reliable, especially when looking for options.  

Drives Traffic  

Before using backlinks to boost your rating, keep in mind that links are generally intended to drive visitors to another website. The links are offered to provide further information to readers. That is why Google considers good backlinks that drive visitors to be high-quality backlinks.  

From a High Authority Referring Domain  

When looking for quality backlinks, always look for those coming from high-authority websites. The higher the domain authority of the website linking to you, the more valuable it is to your website. Authority websites can lend tremendous credibility to your website and improve its search engine rankings.  


Having unique backlinks is also significant. Obtaining one-of-a-kind linkages is easier said than done. If you have ten backlinks pointing to your website, you should preferably have them from ten different websites.  

Not Sponsored                           

Ensure that your links are not sponsored. Backlinks should be organic, meaning they must come from a website without any payment or incentive. Sponsored links are less genuine and do not carry as much weight as organic ones.  

Link Building Strategies    

If you’re new to link building, you’ll want to know what you should and shouldn’t do and the available strategy. Here are some of the most popular backlink strategies for SEO:  

1. Guest Posting   

Guest post outreach is the process of having an article produced on your behalf on a high authority website with hyperlinks back to yours, growing your SEO backlinks portfolio, and becoming a source of new leads.    

2. Replicating Competitor’s Backlinks    

Because of its simplicity and effectiveness, this is one of the most preferred techniques among respondents. You take your competitors’ backlink profiles and spy on them to obtain additional backlinks.    

3. Resources and Link List Pages    

The process of constructing backlinks from pages that provide curated lists of links to external websites is known as resource page link building (resource pages). 

4. Business Directories and Local Citations    

Placement in business directories is essential if you run a niche business or provide local services. This method improves your search position by sending you possible clients who have previously found you for a specific purpose.    

5. Broken Backlinks    

The simplest approach is to seek your competitors’ broken links. Then, find a broken link someplace, report it to admins or webmasters, and try to get it replaced with a link to similar information.    

6. Placing URL in Comments    

It is a controversial approach in which you include a URL in your message or remark. Google dislikes spammy links, so use this method with caution. The link and message should contain relevant and valuable information for readers.    

7. Social Media Backlinks    

This method is quite successful for brand promotion or portraying yourself as an expert. Creating a personal profile and committed communities can dramatically improve your brand positioning and help you obtain trust. 

8. Unlinked Mentions    

With the unlinked mentions technique, you can contact the administrators of the sites that connect to your website and ask them to provide a link to the mentions in their material.    

9. Link Reclamations    

Link reclamation is locating, repairing, and replacing web content where your website has been incorrectly linked.   

10. Promoting Linkable Assets    

Linkable assets are high-quality content that attracts backlinks and contains features that people may refer to or believe are worth sharing and referring back to.    

11. Content Syndication    

The process of creating visual or written material is known as content production. You’ve probably seen content created in videos, blog articles, infographics, and other forms.

12. Press Release    

Media releases are press releases for the media. Media outlets receive press releases regularly, and they are responsible for deciding which ones to utilize in their content.    

13. Collaboration with Niche Experts    

A specific skill, whether as an individual or a company, is critical in today’s economy. It’s the only way to distinguish oneself from competitors without having to justify yourself.    

14. Skyscraper Technique    

It’s a link-building approach where you locate high-ranking material with many backlinks, exploit its flaws, and create a far better piece of content.    

15. Backlink Exchange    

Do you want more visitors to come to your website? Link exchange requests require no effort from you, yet they have the potential to increase your traffic statistics overnight significantly.

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How To Develop A Solid Link-Building Strategy  

Here’s a list of guides to building backlinks to help you come up with a solid link-building strategy:

1. Understand Your Audience  

To attract more people to your website, you need to know your audience and your ideal audience. Doing some research will help you better understand them.  

2. Find Relevant Sites  

When you’ve determined your target audience, it’s time to compile a list of websites that can help you reach them. Look for websites that already cater to this demographic. Links from these websites can help you get people who may be interested in your website but need to be aware of it. Avoid spammy websites.   

3. Create Compelling Content  

To persuade other websites to connect to your material, you must first have content that makes people want to link to your page. That means you must produce high-quality content. You also need to consider the readability of your text. 

Make sure that your pages and articles are well-structured and well-written. If you need more help developing unique content, we offer many blog pieces on content SEO and even an SEO copywriting training course.  

4. Create More Blog Posts  

Blog posts are the best technique to build links because they can serve as a landing page for new links. Before you write a new blog article, research what topics readers (and site owners) would be interested in. 

Examine blog post subjects relating to your business, the interests of your target audience, and industry trending topics using your SEO tools. Blog entries may do wonders for your website, content marketing, and social media marketing.

5. Reach Out to Relevant Sites  

Choosing which website(s) to contact and then reach out. You can send an email, but social media platforms such as Twitter are also excellent ways to communicate with others. To improve your chances of obtaining that backlink, you should be familiar with the website and the audience it serves. 

It allows you to reach out in a more personal manner. Sending automated emails or direct messages is never a good idea. Send them a courteous email in which you inform them about your content and request that they include a link to it. Please keep in mind that you may not receive a response at all.

6. Promote it on Social Media  

Social media is another excellent link-building technique to get links while reaching out to new audiences. Make sure to share your new content on social media networks like Twitter. Send some tweets to certain persons who could be interested in your article. 

Facebook is another excellent technique to obtain visibility for your articles; it also allows you to market your material and reach out to new people. You’re bound to get more links when people enjoy, share, and discuss your content on social media.  

tools used in building link

Best Link Building Tools  

Link-building has always been an essential component of SEO, but link-building tactics have evolved. We’ve compiled a list of 15 link-building tools in this post. This list includes all types of tools for everyone.   

  1. Ahrefs: The world’s most extensive backlink index.  
  2. Linkody: A user-friendly backlink tracker.  
  3. BuzzStream: Scale your link-building campaigns.   
  4. JustReachOut: Find and pitch journalists.  
  5. Moz Link Explorer: Analyze your competitors’ backlinks. 
  6. NinjaOutreach: Makes outreach (relatively) easy.   
  7. Link Prospector: Supercharged link prospecting.  
  8. BuzzSumo: Find influential bloggers in your field.   
  9. Linkody: A user-friendly backlink tracker.   
  10. cognitiveSEO: Easily identifies unnatural links.  
  11. Pitchbox: Can walk you through the outreach process by using workflows.   
  12. Majestic SEO: Link analysis on a budget.   
  13. Use workflows that walk you through the outreach process.  
  14. Monitor Backlinks: A backlink tool for people new to SEO.   
  15. Google: The world’s largest source of link prospects 

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Start Generating Quality Backlinks Now To Maximize Your Website Rankings And Visibility 

To simplify, the more backlinks that point to your website, the higher your search engine ranking. Successful backlinking strategies will always attempt to introduce a new, targeted audience to your website. The advantage will be a higher Google ranking.    

You’re doing it right if you think of link-building techniques as a way to reach out to other sites to attract more visits from that site. Check out our blogs about effective link-building tactics and other essential backlink SEO guides to learn more about link-building and how it helps your website rank higher in Google searches.