15 Best Social Media Marketing Agencies in the US and Canada

Billions of people are actively engaging on social media platforms nowadays, so if your business wants to reach its target audience effectively, you must have a strong online presence. But managing social media accounts can be tough, particularly when resources are limited.

Fortunately, there are agencies out there that specialize in crafting and executing dynamic social media strategies, helping businesses achieve their goals with ease.

In this blog, we’ll explore the crème de la crème of social media marketing companies in the US and Canada—enterprises that truly understand the power of online engagement and the value it brings to brands.

Join us as we dive into the world of these industry-leading agencies, discovering how they can help you amplify your online presence, drive meaningful engagement, and elevate your brand to new heights.

What are Social Media Marketing Agencies?

Social media marketing agencies represent your brand on different platforms, aiming to enhance and reinforce your online presence.

These agencies specialize in creating and executing social media strategies that align with your brand’s goals and target audience. They handle tasks such as:

• Content creation
• Community management
• Advertising campaigns
• Analytics

Ensuring that your brand receives maximum visibility, engagement, and positive impact on social media platforms.

How Does Social Media Marketing Work?

Social media marketing operates through various channels and techniques. Key components include:

• Search Engine Optimization (SEO) for better visibility
• Sharing content through updates (Tweets, blogs, and comments)

It involves digital marketing strategies like posting engaging videos, pictures, and texts to captivate audiences and paid social media advertising. Users can comment and review products or services, contributing to Internet marketing efforts.

Different Types of Social Media Marketing Agencies

Social media marketing agencies can be categorized into various groups depending on the range of services they offer:

 Consulting

These agencies provide valuable tips and advice on effectively managing social media accounts.

Campaign Management

Some agencies specialize in planning and executing social media campaigns, including ad management and result tracking.

Publishing

Specialized agencies focus on consistent content publishing, following best practices such as optimal timing, targeting the right audience, and incorporating branding elements.

Content Creation

Agencies with skilled teams of designers, writers, and editors help businesses create original and high-quality content.

Community Management

Companies specializing in community management engage with leads, solve problems, and answer questions to foster customer loyalty.

Full-service Management

These agencies offer comprehensive management services to establish or enhance your online presence.

Some agencies specifically focus on providing strategies for specific channels such as Facebook, Instagram, or Twitter, while others excel in the most popular platforms available in the market.

List of Top 15 Best Social Media Marketing Agencies in the US and Canada

Choosing the right agency among these options depends on your specific needs. Budget is another crucial factor, with agencies serving both high-profile clients and those with smaller budgets.

As social media continues to evolve, specialized agencies have emerged, focusing on different aspects of social media marketing. Explore the list and find the agency that best suits your needs.

1. Bigbuzz Marketing ($1,000 – $10,000)

Bigbuzz Marketing is an NYC-based agency that focuses on building your brand through social media. Their satisfied clients include Nikon, HBO, and Disney.

Those satisfied clients report a high level of service and creativity. Bigbuzz has been at it for a long time and emphasizes looking forward and predicting trends in social media. It is an invaluable asset in digital marketing, where things are always changing.

Clients: Great for large-sized businesses.

2. Sociallyin ($10,000 – $25,000)

While many other digital marketing services have their hands in multiple cookie jars, Sociallyin’s only focus is on social media marketing. It allows them to complete huge social media campaigns for large and mid-sized companies.

They focus on creating a plan, content production, community management, and ROI. The proof is in the pudding, so to speak. Their clients include:

• Dick’s Sporting Goods
• TGI Fridays
• Toyota
• Winter Olympics

With a track record like that, it’s hard to go wrong.

Clients: Great for mid-to-large-sized businesses.

3. BrandLume ($1,000)

The BrandLume approach is a little bit different from most social media agencies.

• They have up-front pricing based on what your social media needs are.
• They don’t want to charge you for a service you don’t want because the service comes as a package.
• There are no long-term contracts and you pay for what you need.
• They start with different packages.

Their social media marketing package handles social media management and advertising across all major platforms. The social media management service focuses on brand management and content creation. Social media advertising is more focused on analytics and promotion.

You can choose your package and pick any social media add-ons you deem appropriate. For instance, you can get the “Managed Social” package and have them focus on Instagram growth if that’s where you’re lacking. BrandLume is perfect for a company that knows what kind of help they need.

Clients: Great for small-to-midsized businesses.

4. Vizion Interactive ($1,000 – $10,000)

Vizion Interactive’s primary focus is on ROI. If you do not see money coming in from their service, then something’s wrong. They’re a huge Texas-based operation that does all things digital marketing.

What’s different about them is that this wide-ranging experience allows them to incorporate different aspects of digital marketing into their social media campaigns.

They understand how the individual parts work together to create a greater whole. Clients include Lennox Industries and the University of Kansas Hospital Authority.

Clients: Great for mid-to-large-sized businesses.

5. Lyfe Marketing ($1,000)

Lyfe Marketing is located in Atlanta, one of the most vibrant and creative cities in the world. Their social media marketing services are thorough and put special emphasis on creating awareness by growing your social media presence.

Daily posting of high-quality content will increase your followership, which means you’ll have more people to advertise to. The people at Lyfe Marketing know that advertising through social media is the best way to make money at a low cost.

They’ve proven as much with local companies like Super Lawn Trucks, STIRR Agency, and Home Team Apparel.

Clients: Great for small-to-midsized businesses.

6. Social Media 55 ($1,000)

Let’s take a trip to Canada for this one. Montreal is a hotbed for digital marketing agencies. Look no further than Social Media 55.

Social Media 55 knows that doing your social media campaigns is time-consuming, so they offer an “a la carte” set of service options. It is designed for you to better communicate with your target audience in the ways that you deem appropriate.

Clients: Great for mid-to-large-sized businesses.

7. Kobe Digital ($5,000)

LA’s Kobe Digital is focused on demographics. The way that they approach social media marketing is by targeting the specific demographics that your business should appeal to. On their website, you’ll see a section titled “Social Science”. It shows that they’re coming at it from a different perspective.

Different groups of people want different things out of their social media advertisements. Kobe Digital will customize a campaign that hits home for your desired demographic. Once you do that, the possibilities are endless.

Clients: Great for small-to-midsized businesses.

8. Udonis ($25,000)

Not enough social media marketing agencies have a firm grasp on the products and services that their clients offer. It’s important when crafting a social media advertising campaign that those behind the scenes “get” the product they’re promoting. The people at Udonis get it.

Udonis is all about performance-based Facebook marketing. The power of data can never be underrated and the people at Udonis use numbers to get results. Their approach is goal-oriented and they work with the knowledge that creativity will manifest itself along the way.

Clients: Great for mid-to-large-sized businesses.

9. Creative Deviants ($1,000)

Creative Deviants is an appropriate name for what this agency does. They’re a self-proclaimed “ragtag bunch of creative misfits” that don’t pigeonhole themselves when it comes to digital marketing. They do it all and they do it all in-house, which allows them to work with clients’ budgets.

They’ve successfully completed social media campaigns for huge companies like Volvo, but also smaller ones like the boutique hair and skincare company, Steam Products. They specialize in video, which is becoming incredibly important on all social media platforms.

Clients: Great for mid-to-large-sized businesses.

10. VaynerMedia ($10,000)

VaynerMedia was started by famed entrepreneur and social media influencer Gary Vaynerchuk. If anyone knows how to appeal to the masses, it’s him. They’re well known for their award-winning YouTube advertisements and for integrating marketing campaigns into Alexa and Google’s voice services.

They integrate all parts of digital marketing with their campaigns, which include social media. VaynerMedia has completed successful social media advertising campaigns for Budweiser, Shell, Mountain Dew, Kraft, and Halls. That’s just naming a few examples in their massive portfolio.

Clients: Great for large-sized businesses.

11. WebFX ($1,000)

WebFX is a digital advertising powerhouse with over 225 employees and 20 years of experience. Their AI and machine learning software, MarketingCloudFX, drives their marketing platform.

They provide complete social media makeovers through social media management, design, and advertising services, making them a leading digital marketing firm for mid-sized businesses worldwide.

Clients: Great for mid-to-large-sized businesses.

12. Thrive ($5,000)

This Dallas-area digital marketing enterprise was founded on the principle that the relationship with the customer is the most important thing. Knowing how your business operates and the people involved in it is how they figure out how to best appeal to your customers.

They’ve got a flourishing team of designers, developers, and marketers with unique perspectives on the industry. Under their social media services, they offer social media marketing, management, brand management, and paid advertising (if you want to get into paid IG or Facebook ads).

Clients: Great for mid-to-large-sized businesses.

13. Big Fuel ($10,000)

Influencer marketing has become a huge part of mid-to-large-sized companies’ social media campaigns. That’s certainly what’s behind a lot of the campaigns that Big Fuel initiates. They like to make sure that the brands they’re representing make big waves in social media.

A normal campaign for Big Fuel might include an influencer like Kim Kardashian. They understand that the up-front cost of getting a big name is worth it in the grand scheme of things when you consider the influence you’re getting back.

Clients: Great for small businesses.

14. Disruptive Advertising ($5,000)

Disruptive Advertising has crunched the numbers. They clearly state at the top of their Facebook Advertising section that “80% of potential conversions from Facebook are lost to poor ad strategy”. They’ve seen where the deficiencies are, and they know how to correct them.

Disruptive can put the right kind of advertisements in the right places on Facebook and properly appeal to the one billion active users that the social media platform has each month. With successful customers like Fandango and Guitar Center, there’s no reason not to buy into their brash confidence.

Clients: Great for midsized businesses.

15. SocialFly ($1,000)

As one of New York’s top digital marketing agencies, SocialFly focuses on social media and influencer marketing to drive client sales. Using their in-house studio and a huge network of social media influencers, SocialFly can produce endless creative content for your business.

One of their big clients has been Maxim magazine, whose unique creative methods have resulted in measurable positive change for the publication. If you’re looking for a highly creative and innovative firm geared toward hip millennials, give SocialFly a shout.

Clients: Great for small-to-midsized businesses.

Factors to Consider When Choosing a Social Media Marketing Agency

When selecting a social media marketing agency, several factors should be taken into consideration:

Budget Considerations

Assess your budget and determine your ability to invest in social media marketing services. Look for agencies that offer packages or pricing models that align with your financial capabilities.

Services Offered

Evaluate the range of services provided by the agency. Ensure they offer specific social media marketing strategies and techniques that align with your business goals. Common services include content creation, community management, advertising, and analytics.

Experience And Expertise

Research the agency’s background and experience in the industry. Consider their track record, client portfolio, and success stories. A marketing agency with relevant experience in your industry can better understand your target audience and customize its strategies accordingly.

Client Testimonials and Case Studies

Look for client testimonials and case studies to gauge the agency’s effectiveness and client satisfaction. Positive feedback and success stories demonstrate the agency’s ability to deliver results.

Communication and Collaboration

Effective communication and collaboration are vital for a successful partnership. Assess how the agency communicates with its clients, the availability of account managers, and the level of involvement you can expect.

These factors will assist you in selecting a social media marketing agency best suited for your small business needs.

How To Choose the Best Social Media Marketing Agency

There are helpful tips to help you choose the best business partner for your needs. It includes:

Account Management

Ensure you understand their frequency of engagement, workflow structure, and tools for trend identification and post-scheduling.

Personalized attention is crucial for effective communication on social media, as 71% of consumers are inclined to recommend brands that provide excellent customer service or community management.

Expertise

Before hiring a specialized agency, assess your needs: full-service strategy and management or focused channels.

Whether you need assistance with large-scale campaigns or have a dedicated team in place, there’s an agency with expert teams ready to meet your personalized business objectives.

Portfolio

Choose specialized agencies with tangible work and proven tools, analytics, and marketing strategies. Research their clients, campaigns, and community management to ensure they can deliver the desired results. Ask specific questions about their past projects and outcomes to gain more insights.

Audit

To assess if a company aligns with your brand, observe its performance by requesting an audit or trial period. This allows you to evaluate their proposed objectives, brand growth strategies, and ability to achieve your business goals.

While some agencies may not provide complete knowledge without a contract, reputable firms will offer partial audits, practical advice, and strategic suggestions to showcase their capabilities and potential results.

Unlock the Power of Social Media with the Top Marketing Agencies in the US and Canada!

Have you decided which social media marketing agency is the one for you?

These are 15 of the very best in the world at brand building, growing awareness on social media, and turning social media numbers into profit. If you need more information, pick a few and reach out to find out what they can do for your company.

To find out more about BrandLume’s different social media services, visit our site. While you’re there, check out our blog to read more interesting posts about the value of social media and digital marketing for your brand and company in 2023.