Any business hoping to succeed in the digital era needs to have a strong online presence. However, with a large number of websites, it can be challenging to stand out from the crowd. You must understand the elements of developing a good website design to elevate your business.
In this blog, we will discuss the crucial dos and don’ts of web design and other tips to help you create a successful online presence.
Table of Contents
The Importance of a Website for Businesses
Your business’s success depends on having an online presence.Here are reasons why you should create a website for your business:
Increasing Your Organization’s Credibility
You can make a lasting impression on potential customers by ensuring your website is aesthetically pleasing and provides clear, valuable information.
Showcasing your Brand
When you clearly define your identity, values, and purpose, potential customers will likely choose your business for their purchases.
Chances of getting Leads
Once people find you online and become interested in your product or service, they’ll know how to contact you, allowing you to increase your sales.
Maximizing Your Visibility in Google Search Results
When your website is optimized for Search Engine Optimization, you can appear in Google search results. This will allow visitors searching for a product or service to find what they need on your website.
Creating your website can offer these advantages, which should motivate you to establish a strong online presence.
The Impact of a Well-designed Website on Customer Experience
Website design can have a major impact on customer experience and should be considered carefully. Essential components such as navigation, layout, and visual aesthetics are critical factors in how customers react to your website.
For instance, a user-friendly website with an aesthetically pleasing design can make the navigation process less complicated for customers; conversely, a cluttered or outdated site may cause visitors to become easily frustrated.
Do’s of Web Design
Designing a visually appealing and user-friendly website requires following specific “do’s” of web design.
1. Maintain a Consistent User Interface
To create an optimal user experience, your website should be consistent throughout all its pages. Establishing a steady navigation menu, color palette, typography choices, and writing style can positively influence usability and UX.
2. Create A User-friendly Navigation
Designing a website that functions efficiently should be your top priority while designing. Utilize the three-click rule to make it effortless for visitors to access their desired destination with only a few taps.
3. Modify the Color of Visited Links
If the color of visited links remains the same, users may unintentionally revisit the same pages. Knowing your past and present location can simplify deciding where to navigate next.
4. Ensure Your Pages are Easy to Scan
Highlight significant elements such as call-to-action buttons or login forms as prominent features so visitors can notice them immediately. You may emphasize these elements through various techniques, such as different sizes or colors.
5. Create A Good Content
The content of your website is equally crucial as its design. Even if your website has an aesthetically pleasing design, it needs more substance and good content. A good website should have both exceptional design and captivating content.
6. Verify Your Website for Any Errors
To ensure a smooth user experience, check all media content on your website if it loads correctly.
7. Reduce The Number of Choices
Providing users with fewer choices can lead to decreased action. An excessive number of options can cause users to overthink their decision. To enhance the likelihood of user engagement, reducing the number of choices presented is recommended.
8. Ensure Buttons are Labelled According to their Function
Users will feel more at ease if they comprehend the function of a button. As shown in the example below, ambiguous labels such as “Submit” or abstract labels fail to provide sufficient information about the action.
9. Carefully Choose Your Fonts
Fonts play an important role in website design. Choose fonts that reflect the site’s overall aesthetic, convey the company’s brand, and are readable in different sizes.
10. Choose a Meaningful Domain Name – Don’t use domains that are confusing, prone to misspellings, or embarrassing. Additionally, lengthy domains with hyphens and excessive keywords are not ideal. Ultimately, choose a domain name that you can proudly showcase.
11. Include Multiple CTA buttons
Call-to-action (CTA) buttons are crucial for driving conversions and giving visitors a clear path to action. To increase the possibility of user engagement, create multiple CTA buttons across the website to make sure visitors do not miss the opportunity.
12. Ensure Your Website is Mobile-optimized
If you don’t check your page regularly, it might have easily fixable visual issues such as unreadable headers, texts that are too small on image layouts, or other issues that could cause viewers to click away.
13. Use Effective SEO Strategies
SEO is a crucial part of website design to optimize the website to rank higher in search engine results pages (SERPs). Effective SEO strategies, such as optimizing titles and meta descriptions, will generate organic traffic to your website.
14. Double Check All Your Links
Make sure all the links on your website are valid and working. This includes any external links you may have included to back up research or provide additional resources.
These tips are a great starting point for creating an effective website. Remember that your page’s design should not be neglected, as it plays a crucial role in user experience.
Don’ts of Web Design
Now that you’re well aware of what to do, here are some mistakes you should avoid to provide the best user experience for your visitors:
15. Making Users Wait for Content to Load
Visitors can quickly become frustrated if a web page takes longer than expected to load, so ensuring speed should always be front of mind when constructing any web application.
16. Use Excessive Typefaces
Too many different fonts on your website can make it look cluttered and unprofessional. Stick to a few well-chosen typefaces to keep your design clean and consistent.
17. Utilize Too Many Colors
An excess of colors on your website can be too much for users. Selecting a harmonious and cohesive palette to represent your brand is essential in improving the overall user experience.
18. Show Automatic Pop-ups Too Early
Displaying pop-ups too early can annoy and frustrate users, potentially causing them to leave your site altogether. Consider delaying pop-ups until users have had a chance to engage with your content.
19. Include Generic Photos of People
To make your website stand out, consider utilizing photos of real people– like your team or customers. Authentic images bring life and personality to any page, whereas generic stock photos can appear unoriginal and coldly impersonal.
20. Allow Promotions Overshadow the Main Content
Too many promotions or advertisements on a single page can be overwhelming for users as they strive to complete their tasks. Not only that, all of these ads compete with each other to get the user’s attention away from the main content.
21. Use Horizontal Scrolling
Horizontal scrolling can be confusing and frustrating for some users, as it goes against the natural flow of reading. Stick to vertical scrolling when constructing your website to ensure the best user experience.
22. Incorporate Blinking Text and Ads
You must avoid using flickering and flashing effects when designing advertisements and animations. Content that flashes or flickers can be potentially dangerous as it may induce epileptic seizures in people who are susceptible to them.
23. Write Bad Code
If you’re new to HTML or have limited knowledge, consider using an HTML editor that creates clean markup, such as Adobe Dreamweaver.
Once your website is complete, use a code validator to ensure compatibility across all platforms. Proper coding is essential for achieving this.
24. Utilize Huge Photos
To ensure your website loads quickly, avoid using huge images. Large images can significantly slow down your website, so it’s best to avoid using images that are several megabytes in size.
25. Use Illegal Content
Ensure that your website content is original and not copied from other sites. If you outsource your writing, ensure that your writers submit high quality content. You can use a plagiarism checker to verify this.
This can include excessive external links, ads, animations, or a visually appealing sidebar. Instead, aim to direct their attention towards your services or products and how they can benefit from them.
26. Include Promotions and Ads
Including promotions on your websites can be a great way to earn from them. However, they steal the show. It can overshadow the content on your website and is often ignored by customers.
Promotions and advertisements can degrade the outlook of your website and make it hard for users to read the content on it.
Now that you know the dos and website dos and donts, you can ensure your website is optimized for success.
Measuring Your Website’s Success
Measuring the success of your website is an important step in seeing whether or not it is achieving its goals.
- Establish Goals and Monitor Your Progress – Establish specific metrics that can be used to measure success, such as page views, time on page, bounce rate (the percentage of visitors who leave your website after visiting only one page), and conversions.
- Monitor Website Traffic with Analytics Tools – Use analytics tools, such as Google Analytics, to track the performance of your website. With these tools, you can see where your visitors are coming from, what content they’re engaging with, and how effectively your website converts visitors into customers.
- Optimize Website Performance with A/B Testing – A/B testing can be used to test the effectiveness of your website’s content, images, and other elements. With this method, you can find out which versions of your website are more successful than others.
- Enhance the Website Experience with Customer Feedback – Customers can provide valuable feedback on how your website is performing. Collect customer feedback and use it to make improvements and ensure users have the best possible experience when visiting your website.
BrandLume: Your Ideal Partner for Bringing Your Dream Website to Reality
Creating a successful website involves much more than just visual appeal. It requires a comprehensive understanding of user experience, optimization techniques, and the ability to measure success.
By adhering to the dos and don’ts of web design and partnering with a professional website design and development agency like BrandLume, you can guarantee that your website will be optimized and reach its full potential.
At BrandLume, we work closely with our clients to understand their vision and business goals. This enables us to deliver outcomes that align with their expectations. Allow our team to collaborate with you in designing a website that leaves a lasting impression and stands out over time.
Contact us today to get started!