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The Power of Blogs: Benefits of Blogging for Business
You might have been wondering why your business is not growing as fast as it should be. Or maybe you’re a startup wanting to know how to get more customers using the internet.
WordPress mentioned more than 409 million people view over 20 billion pages every single month. As such, blogging can be an excellent way to reach a large audience.
In this article, you’ll see how blogging can help your business grow. You will learn about the benefits of blogging for your business and how to start a blog that will attract new customers and keep current ones coming back.
What is Business Blogging?
Business blogging is a form of marketing where you use blogging to help grow your business. Blogging is unique because it allows you to write about your industry or business topics.
You can talk about what you do, how you do it, why you are great at doing it, and much more. This way, people will know what you do and how you can help them.
Blogging helps build relationships with potential clients. By sharing information on your website, you’re giving other businesses a chance to connect with you. When someone sees that you’ve shared something valuable, they may consider contacting you.
10 Benefits of Blogging for Business
If you ever wonder how influential blogs can be in terms of helping your business grow, here are some proof.
1. Increase Organic Traffic
When blogging, you must create content that people will find interesting to share with their friends and family. The more readers to your posts, the more traffic you will receive from search engines like Google and Bing.
Stronger website traffic is good across the board. It means more leads, more sales, and more profit.
2. Help with Lead Generation
One of the most significant problems startups and small businesses face is generating enough leads to sell to. If you don’t generate enough leads, you won’t make any money.
Blogging is also an excellent avenue to generate leads. People love reading blogs. They are informative and helpful. They also give people a reason to contact you.
For example, if you own a plumbing company, you could write a post about how to fix a leaky faucet. Then, you could include a link to your services so that people can call you.
3. Grow E-mail Lists
Another benefit that comes with business blogging is that it gives you the opportunity to grow e-mail lists. You can send out newsletters, promotions, and offers to your subscribers.
By creating an opt-in form where readers can sign up for your newsletter, you can collect names and addresses.
4. Create Shareable Content Across Social Media
Another foot forward that blogging has is that it creates shareable content across social media. Your published blog posts can be easily shared across all kinds of platforms, including Facebook, Twitter, LinkedIn, Pinterest, etc.
5. Act as an Online Portfolio
Business blogging can act as your online portfolio. Many companies have started using blogs to showcase their work.
Having a business blog makes it easier for people to see what kind of work you do. It shows them how you operate, what you offer, and how you can help others. If you’re looking for a way to grow your business, start by writing a blog.
6. Build Brand Awareness
Your brand is everything that represents you. Your logo, colors, tagline, and even your products represent your brand. In order to get customers to buy from you, you need first to let them know who you are. A blog is a great place to tell people who you are and what you stand for.
For example, you could talk about your history or why you decided to open your store. This would show people that you care about your community and want to provide value to them. In that way, they will be more likely to trust you.
If you are not convinced yet, here are some proof points that blogging can build your brand awareness:
Google Search Rankings
Google ranks blogs higher than other types of sites in its search results. If you have a high ranking, then you’ll naturally attract more visitors.
When someone visits your website, they look at your domain authority. Domain Authority measures the quality of your website. The higher your domain authority, the better.
Customers love reading reviews of businesses. They feel more comfortable buying from companies that have positive feedback.
7. Build Trust in Client Relationships
By using the power of blogging, you can build relationships with clients. When you write a blog post, you are telling your client something personal about yourself.
You’re showing them that you are human and care about them. By doing this, clients will feel comfortable sharing things with you.
Some businesses use blogs to create testimonials. For example, when customers buy products or services from you, they can leave a review on your website.
8. Help Establish Authority Within Your Niche
Business blogging can also establish you as an authority within your niche. As mentioned before, having a blog allows you to connect with other bloggers. When you comment on other blogs, you are building credibility.
You are letting people know that you are knowledgeable and trustworthy. Trust can take time to establish. However, once a person finds a blog that is full of infinite value, they’ll quickly believe in the business.
Then, eventually, it will result in users becoming customers – possibly to last a lifetime, thanks to the flow of quality content. You must also note that not everyone wants to read a lot of information.
If you are going to comment on other blogs, make sure that you only comment on posts that are relevant to your niche.
9. Blogging Helps with Link Building
When you link back to another site, it helps search engines find out more about your site. Search engines like Google love link because they think that these links indicate that your site is valuable.
When you create valuable articles for your readers that are also useful to other websites, you hit many different notes, making it easier for you to create business authority while gaining traffic.
10. Deliver Long-Term Results
Blogging is a long-term strategy. Results usually start becoming visible after three months of consistent posting. If you don’t see any, try changing your approach. HubSpot reports that 80% of companies that have a blog saw their revenue increase over the past year.
Business blogging might seem a little daunting, but once you get started, you’ll realize how much time and effort it saves. You just need to be extremely patient and consistent.
Business Blogging Case Studies
Blogging initially started as an online journal, but today it is a highly profitable career option. Many people are choosing blogging as their full-time career and are earning their bread and butter from this profession.
Here are the best examples of successful blogs that turned blogging into a lucrative source of income.
A successful marketing blog that strives to take the traditional knowledge of marketing and turn it on its head.
Industry: The Unmarketing Industry
How they did it:
- Optimized Keywords: “how to” keyword phrases, such as how to write a press release, how to create a landing page, etc.
- Using WordPress: They used WordPress because it is easy to use and has an abundance of plugins available.
- Creating content: They created their own content by writing articles about topics related to their niche.
- Promoting their site: They promoted their site through social media sites like Facebook, Twitter, Google+, LinkedIn, and YouTube.
UnMarketing believes it takes effort and movement to depart from the idea of treating customers as money-making machines or mobile wallets and focus on the relationships and engagement that they represent. They’re people, not pocketbooks.
A personal finance company that was founded in 2006
Industry: Personal Finance Company
How they did it:
- Blogging: Mint uses a blog to provide information about its products and services, as well as to engage with customers.
- Social Media Marketing: Mint has used social media marketing to build relationships with its audience.
- Website Design: The website is straightforward to navigate and provides an excellent user experience.
Mint is one of the most crowded and highly-competitive online niches, and they’re up against all competition, in any manner, from other small sites and larger businesses like Quicken.
This company went against the grain back in 2015 with a campaign of deleting old blog posts.
Industry: SEO Software Suit Company
How they did it:
- Content Auditing: They went through each post and deleted any that were outdated, irrelevant, or didn’t provide value to their audience.
- Link Building: They used tools like Buzzsumo and Ahrefs to find relevant links to build out their link profile.
- Keywords: They focused on keywords that would help them rank well for certain terms.
Ahrefs proved that old content could be of poor quality and hold a site back. There’s a huge difference between old content that still holds value and old content that’s nothing going for it, and Ahrefs knew just that.
Grew traffic to 1.5 million monthly sessions
Industry: social media management software
Key stats: Over six years, Buffer grew their monthly blog audience from zero to 1.5 million
How they did it:
- Keyword research: They used the Google Adwords Keyword Tool and found that people were searching for “how to grow a business.”
- Content Auditing: They used the Google Analytics tool to find out what was working and what wasn’t.
- Capitalizing on trending topics: They capitalized on trending topics by creating content around them.
- Headline testing: They tested different headlines with A/B split tests to see which one performed better.
How a $70k content budget made $200K in revenue
Industry: presentation software
Key stats: 50,000+ monthly visits to their website
$206,334 in revenue from content marketing traffic
How they did it:
- Targeted advertising: They created an ad campaign that targeted the right audience and paid for clicks on their site.
- SEO: They used SEO techniques to get more organic search traffic.
- Content Marketing: They wrote articles about topics related to their industry and posted them on their blog.
- Video Marketing: They produced videos about their products and uploaded them to YouTube.
Did You Know? The Best Blogs Share Similar Characteristics!
Every company has different strategies to increase organic traffic through blogging. But there are some commonalities among them.
You need keywords to drive traffic to your site. The more relevant your keywords are to what you write about, the better chance you’ll have of getting visitors.
2. Content Auditing
Auditing means looking at the existing content on your site and seeing if it’s valuable or not. This includes checking out the headlines, images, and links. If something doesn’t add any value to your readers, then it needs to go.
3. Trending Topics
Trending topics are hot topics that are popular right now. You want to make sure that your content aligns with these topics so that you can capitalize on them.
Your headline should be short and sweet. People scan headlines, so keep yours under 50 characters.
Search engine optimization is your main arsenal to get your content found by search engines. There are many ways to do this, but the easiest way is to use long-tail keywords. Long-tail keywords are phrases instead of single words. For example, “how to start a business” would be a long-tail keyword because it’s a phrase instead of a single word.
6. Social Media Management Software
Social media management software helps you manage multiple accounts across multiple platforms. Some people prefer to handle everything themselves, while others find it easier to let an expert take care of it. Either way, having access to all of your social media profiles will help you grow your brand.
7. Targeted Advertising
AdWords helps you to target specific audiences based on demographics and interests. When you’re targeting ads, you can choose which types of websites you’d like to see your ad appear on.
8. Email Marketing
Email marketing is an effective and tested form of digital marketing. By sending emails to your subscribers, you can stay top of mind and build relationships with your customers.
9. Presentation Software
Presentations are great tools for communicating ideas visually. SlideShare is a free tool that lets you create presentations and publish them online. Slide Bean offers paid plans for those who want to upgrade.
10. Website Design
A well-designed website can make a huge difference when it comes to attracting new clients. A good web design makes it easy for users to navigate your site and understand what you offer.
The bottom line is if you increase organic traffic, you need to start a blog.
Why Not Start Blogging for Your Business?
When thinking about doing a business blog, you might need help from content marketing services to provide you with quality blogs that effectively attract potential buyers and convert them into high-paying and loyal customers. And that’s what BrandLume has to offer!
Behind every successful business lies a unique story that’s worth telling. And stories are best told through blogging. It’s a great way to tell your company’s story, connect with current and prospective customers, and gain exposure in the process.
That’s why, in order to achieve success in your business, you should start doing something that has never been done before. That’s starting a business blog!