If PPC were a sports team, the star would be the search, while the playmaker would be the display. And advertisers who know how to harness display abilities? Well, they’re the ones who win.  

Other display ad networks exist out there, but Google display ads are appropriately presented on websites and apps that are parts of the Google Display Network. The question is, how does google display ads grow marketing results for advertisers?  

What is Google Display Ads?  

Google display ads definition is the visual advertisements on websites and apps in the Google Display Network (GDN). These can come in many forms, such as:  

  • Images  
  • Animated images (i.e., GIFs)  
  • Text 
  • HTML5 (ads with videos and interactive elements)  

Google display ads are effective because they’re typically placed on websites or apps that potential customers are already visiting. This way, you don’t have to interrupt their user experience with pop-up or other intrusive ad formats. 

Different Types of Google Display Ads  

Unless you’ve been in deep slumber or hiding under a rock for the previous 20 years, you’ve undoubtedly seen all kinds of Google advertisements. But in terms of the GDN, there are five primary ad types: 

  1. Static Image Ads 

These are the simplest type of ad and consist of a single image. Static ads can be in either JPEG or GIF format.  

  1. Animated Image Ads 

Animated image ads, or GIFs, have limited animation and can be up to 5MB. This type of ad is perfect for product demonstrations or to show off multiple angles of a product.  

  1. Rich Media Ads 

Rich media ads are more interactive and include features like video, audio, or other interactivities. These ads can be up to 40MB in size.  

  1. Video Ads 

Video ads can be up to 4GB in size in the following formats: MPEG4, 3GPP, MOV, AVI, WMV, and FLV.  

  1. Text Ads 

Text ads are just that—ads that consist entirely of text. These are the simplest and most common types of ads on the GDN.  

Display Ad Formats  

By providing a range of ad formats to get your ads in front of users at any spot on the internet, Google Display Ads may help advertisers increase marketing outcomes. Here are different formats you may use: 

  1. Responsive Display Ads 

Responsive Display Ads are Google Display Ads’ intuitive format. You input content such as text headlines, descriptions, pictures, logos, and videos. Google Display Ads then puts together your content into advertisements using machine learning, testing each step along the way with various audiences to discover which is most effective.  

  1. Uploaded Image Ads 

The manual alternative to Responsive Display Ads is Uploaded Image Ads. Even though you may utilize HTML5 to make them partially responsive, they will only appear where you designed them. Complete creative control is the critical advantage of Uploaded Image Ads over Responsive Display Ads.  

  1. Video Ads 

In the display network, there are also numerous varieties of video ad formats. Long, skippable commercials and short, non-skippable ads can also be made. The designs accessible to digital advertisers using Google Display Advertisements are rounded out by video ads.  

  1. Gmail Ads 

Gmail Ads allow you to target potential customers with ads placed directly in their inboxes. These can come in either an image or text format.  

  1. Performance Measuring 

To see “how Google Display Ads grow marketing outcomes for advertisers” in real-time, Google Display Ads also has a wide range of performance measurement tools. In addition, knowing how you perform helps you make choices in the future.  

Making educated judgments will also increase marketing outcomes. You may check out who is running your advertisements, which websites are most helpful to you, and which ads are getting the most clicks and conversions.  

Search Ads & Display Ads  

Search ads are the most common type of Google ad. Search ads are the sponsored listings that you see on the top and side of a SERP. These ads are purchased on a CPC basis, which means you pay every time someone clicks on your ads.  

The most apparent distinction between Google search and display ads is basic. Google search ads are ads that show up in search results, whereas Google display ads are advertisements that are displayed on partner websites and applications via the Google Display Network.  

  • Google Search Ads  
  • Google Display Ads 

Sample Google Search Ads

Sample google search ads

Saample Google Display Ads

sample google search ads

How Does Google Display Ads Grow Marketing Results for Advertisers?  

Google Display Ads can help you reach new potential customers and grow your business. There are many benefits to using Google Display Ads for marketing, a few of which are as follows:  

  • By targeting Gmail, TrueView, or Chrome specifically, this campaign will be more successful in isolating its intended audiences.  
  • The proof relies on multiple signals to target ads toward the most relevant content. 
  • By capping frequency, proof ensures that potential customers are not overwhelmed with constant advertisements. 
  • Remarketing is a tool that allows you to show relevant ads to people who have already visited your site. 
  • Google display ads can effectively grow your marketing results, but only when used correctly. Keep this in mind to make the most of them.  

How Google Display Ads Drive Marketing Results  

Google Display ads can produce results at every marketing funnel stage, whether your goal is to increase brand awareness or boost sales. Here are some of the ways Google Display Ads can help you drive marketing results:  

reach larger audience icon1. Reach a Larger Audience   

Marketers nowadays are always looking for new ways to reach their target audiences. Fortunately, Google Display Ads can access a wider audience than other marketing channels, such as search or social media ads.  

Increase Brand Awareness icon2. Increase Brand Awareness  

Making your brand stand out in today’s crowded market may be difficult. According to a study by Google, display ads can help increase brand awareness by up to 94%. Brand awareness is essential in today’s competitive marketplace. When people see your ad multiple times, they’ll start to remember your brand and what you have to offer.  

Build Brand Equity icon3. Build Brand Equity  

It isn’t easy to build brand equity from scratch. Fortunately, Google Display Ads can help. You can increase brand equity and build trust with potential customers by featuring your brand prominently on high-traffic websites. 

Promote Products and Services icon4. Promote Products and Services  

Promoting your product and services is one of the challenging tasks for any marketer. Google Display Ads can help you overcome this challenge by reaching potential customers interested in what you offer.  

Generate Leads icon 5. Generate Leads  

It’s challenging to generate leads, especially quality ones. Good thing Google Display Ads can also be used to generate leads. By featuring a call-to-action (CTA) in your ad, you can encourage potential customers to sign up for your newsletter, request a quote, or download a white paper.

Increase Website Traffic icon6. Increase Website Traffic  

Some marketers find it hard to increase website traffic. Luckily, Google Display Ads can also help increase traffic to your website. When people click on your ad, they’ll be taken to your website, where they can learn more about your product or service.  

Increase Sales icon7. Increase Sales  

You may find it a bit hard to increase sales. Fortunately, Google Display Ads can help by driving traffic to your website and featuring your product prominently on high-traffic websites. You can also use CTAs in your ads to encourage potential customers to purchase your product or service.  

Get More Customers icon8. Get More Customers  

One of the most significant achievements of being a marketer is getting a lot of customers who will trust them. It’s good news that Google Display Ads can help you attract new customers. When people see your ad, they’ll be more likely to remember your brand and consider doing business with you in the future.  

Recapture Abandoned Carts icon9. Recapture Abandoned Carts  

It’s not uncommon for people to add items to their online shopping cart and abandon them before completing the purchase. Google Display Ads can also help you recover abandoned carts. By potentially retargeting customers who have left items in their shopping carts, you can encourage  

Improve ROI icon 10. Improve ROI  

It can be challenging to improve your marketing ROI, but Google Display Ads can also help improve your return on investment (ROI). Because you only pay when someone clicks on your ad, you can be sure that your marketing budget is being used efficiently.  

Gain a Competitive Advantage icon11. Gain a Competitive Advantage  

Google Display Ads can also give you a competitive advantage. By featuring your ad on high-traffic websites, you can reach potential customers who might not be exposed to your brand through other marketing channels. 

Create Remarkable Display Ads that Stand Out  

Your Google Display Ads must stand out from the competition to be effective. Try these proven and tested tips to create display ads that will grab attention and drive results:  

  • Prequalify prospects by equipping them with your minimum customer criteria 
  • Blitz the market and build awareness and potential leads/sales at a discount.  
  • Building display ads means including creative for all the potential spots (sizes here) or sacrificing some innovative polish to use responsive display ads.  
  • Use video in your display ads whenever possible.  
  • Design for clicks, not just impressions—a standard best practice for effective ad design is the 1/3 rule. This design states that 1/3 of your ad’s space should be used for a strong headline, 1/3 for an eye-catching image or video, and 1/3 for a clear call to action. 

small shopping cart with money and a laptop

Achieve Your Ads Goals with the Experts  

Google Display Ads can be a valuable tool for improving your marketing outcomes, and advertising can affect how consumers rank a brand’s attributes. You can generate leads, increase website traffic, and improve sales by increasing brand awareness, building equity, and promoting your product or service.   

To achieve success, your ads need to stand out from the competition. A trusted PPC Services provider can set you right on track and help you create and manage effective Google Display Ads. Contact our BrandLume PPC experts today to learn more.